Last week Emakina launched the new website for Belgian musical icon Axelle Red, www.axelle-red.com. Bringing the atmosphere and artistic style of Axelle online was a challenge Emakina gladly accepted. The new site combines a cutting edge design with high functionality and an intuitive navigation.
Visitors can find all Axelle’s albums and singles on the website. You can easily switch between the lyrics, video and playback of the same song without ever stepping out of the atmospheric experience of the artist. The picture section provides a whole new way of viewing pictures : we like to think it’s like opening a box of pictures and spreading them out on a table.
It was great experience for Emakina to work with a musician. The new website integrates the design of Axelle’s latest album, Sisters and Empathy, into a minimalistic but strong online look and feel. We paid special attention to the functionality of the website : it had to browse as easily as your iPod and allow you to play music and video.
Axelle-red.com was also optimized for search engines. All lyrics pages have a unique URL and can be indexed. This ensures the visibility of the lyrics and artist for search engine users. Finally, the website also features a blog on which Axelle Red writes and interacts with her fans and visitors about her engagements for charity.
Ever thought of being the coverboy / covergirl of a magazine read by thousands of readers? Your dream has come true with www.surlacouverture.be / www.opdecover.be. Just upload your picture and receive a free, personnalized issue of Knack or Le Vif / L’Express in your mailbox. As this operation is limited to the first 5.000 lucky users, don’t wait to create your own cover and become the (future) owner of cooperative bank Le Crédit Agricole.
With this new campaign we rolled out last week, Le Crédit Agricole wants to point out the dividend of 5% for 2008 as well as the numerous advantages of its loyalty programme Fidelio. Have also a look at this other landing page demonstrating the stability of this return of investment in comparison with other companies listed in the BEL-20.
Award of Excellence (Gold) in the “Green/Eco-Friendly” category and Award of Distinction (Silver) in the “Health” and “Consumer Goods” categories at the Communicator Awards.
Built for Ecover, the leading ecological cleaning products brand in Europe, The Healthy Home is an interactive platform targeting “light green” consumers who are aware of the environmental issue but are still reluctant to change their lifestyle. In addition to accessing information and tips about ecological well-being in every day life (kitchen, bathroom, garden…), registered users can also create their personalized “green passport” that sets their ecological footprint on the environment.
By lowering the treshold of communication, The Healthy Home acts as the perfect bridge to work on brand awareness and to increase Ecover’s customer database and customer knowledge for direct marketing.
As an agency, making our clients successful is maybe the greatest reward we can receive, especially when an economic crisis puts investments under pressure. In the beginning of this year, we launched the new B2B portal of Interlease, a central buying service that allows professionals in the automotive sector (distributors, importers…) to buy and sell new and used vehicles throughout Europe. Much more than another corporate website, we developed a real marketplace that facilitates business between users without the help of any intermediary. As a result of this “Web 2.0″ approach, Interlease has doubled its onlines sales since January, while last March was simply the best month ever in the company’s history. The trafic on the website has followed the same evolution, increasing by 36% over the same period. Last but not least, visitors spend more and more time on the website, up to 5 minutes these days. In a near future, the 4.000 registered members will be also able to set up their own personal homepage with their logo, name, schedules, access plan etc.
We rolled out this week Yunomi, the proud successor of the Life & Cooking platform that the Emakina.NL team has been running for years. Deployed in Belgium and The Netherlands simultaneously, Yunomi is a community by women and for women. Every day, users will find out relevant content that will help them to improve every aspect of their daily life: recipes, practical tips, ideas for the next holiday trip etc. Once registered on the website, you can react to the information, share your opinion with peers and even submit articles for your preferred section. Members can also collect Nomi’s, i.e. points you can trade for special gifts and exclusive events reserved to the Yunomi community.
Definitely one of the most ambitious projects we release this year and a great achievement for Unilever who accepted to follow us in this adventure after the success of Life & Cooking.
3 Juni lanceerden we trots het nieuwe vrouwenplatform Yunomi voor Unilever Benelux, www.yunomi.nl en www.yunomi.be. Yunomi is het nieuwe platform voor én door vrouwen. Op een gemakkelijke manier kunnen vrouwen via Yunomi iedere dag een moment aan zichzelf geven. Yunomi gaat over onderwerpen die vrouwen raken en bezighouden, gecombineerd met een dagelijkse dosis praktische tips, spelletjes en interessante artikelen van de redactie én van de vrouwen zelf.
Op www.yunomi.nl staan rubrieken zoals ‘Vrouw van de dag’, waarop bezoekers hun eigen verhaal vertellen. Via ‘Mijn Yunomi’ kunnen leden hun favoriete artikelen en recepten bewaren. En bij ieder bezoek aan de website sparen vrouwen ‘Nomi’s’, dit zijn spaarpunten die ze elk kwartaal kunnen inwisselen voor een leuk cadeau. Bovendien maken Yunomi leden de komende maand ook nog eens elke dag kans op één van de Yunomi Verwendagen zoals een privé dansles, een workshop bonbons maken en als hoogtepunt een persoonlijk lingerie advies van wereldwijd toonaangevend lingerie ontwerpster Marlies Dekkers.
“Na het winnen van de pitch hebben we een jaar lang keihard gewerkt om een goed concept om te zetten naar een gebalanceerd design en solide eindproduct”, zegt Raymon de Kruijff, verantwoordelijke voor Yunomi bij Emakina.NL . “Het resultaat bewijst onze jarenlange ervaring. Maar nu begint het pas echt! Dit soort projecten gaan pas goed leven als je hele team ermee opstaat en naar bed gaat. En dankzij onze teams in België en Nederland ben ik vol vertrouwen dat we ook dit sociale platform gaan laten opbloeien tot iets moois.”
Paul de Gooijer, Managing Director van Emakina.NL: “We zijn ontzettend trots op Yunomi. Niet alleen omdat we voor Unilever dit prachtige platform mochten bouwen maar ook omdat we onze expertises op merk, strategie en communities konden inzetten en uitbouwen. De site draait in drie talen: Nederlands, Vlaams en Frans. We hebben niet alleen het ontwerp en de bouw gedaan maar ook hard gewerkt voor de inhoud. Een prachtige prestatie die ondersteund is door de gehele groep.”
Every year, Trends magazine publishes the “Gazelles”, i.e. a ranking of the fastest growing companies in different Belgian cities. This year, we got the surprise to enter the Top 15 in the “mid-sized companies” category for the Brussels area. Check out the full ranking in this document.
Last week at the Convergence Web conference, the AWT asked us to present our vision of the Internet for the next ten years. Very ambitious proposal but the problem is we have no crystal ball and, like a wise man once said: always avoid to make predictions, especially about the future. Anyway, we tried to detect and explain ten major trends that are probably shaping the future of the new media scene. Just tell us in the comments what you think of our analysis.
Our Dutch agency SunTzu announced today its transformation into Emakina.NL. Since they joined our network in April 2007, the folks at Emakina.NL have succesfully strengthened their collaboration with our other entities and demonstrated a strong added value in Customer Intelligence & Activation for prestigious clients like KLM or Unilever. This rebranding means an even deeper integration at the operational level and a significant extension of Emakina’s service offering in the Netherlands. Once again, we prove our ambition on the Dutch market and our commitment in building an integrated network of interactive agencies at a European scale. For further information, please check out the official press release in French or in Dutch.
BRUXELLES, ROTTERDAM, 26 MAI 2009 – L’agence interactive SunTzu annonce
aujourd’hui sa transformation en Emakina.NL. Avec ce changement de marque, le réseau
Emakina affiche à nouveau ses ambitions sur le marché néerlandais.
Créativité, développement technologique et consultance business sont les trois piliers
d’Emakina.NL. Ces dernières années, Emakina.NL a remporté plusieurs distinctions
prestigieuses dont un Gold aux EMMA Awards pour la plate-forme Life & Cooking. L’agence a
également délivré des projets créatifs pour Unilever et KLM, ce qui lui a permis de construire
une véritable expertise en Customer Intelligence & Activation.
« Emakina.NL est une équipe passionnée par l’Internet et l’innovation, explique Paul de Gooijer,
Managing Director Emakina NL. En tant que filiale du groupe Emakina, nous sommes capables
de prendre en charge des projets de dimension stratégique. Notre ambition : atteindre le
sommet du marché néerlandais. »
Emakina.NL a rejoint le réseau Emakina il y a deux ans et a depuis lors renforcé ses liens avec
les autres agences du groupe. « La connaissance approfondie accumulée par Emakina.NL
dans le domaine du Customer Intelligence & Activation est précieuse lorsqu’il s’agit de cultiver
les liens entre des personnes et une marque ou une organisation, explique Denis Steisel, CEO
d’Emakina Group. Emakina.NL a tous les atouts pour aider ses clients à augmenter le ROI de
ses investissements en marketing grâce aux nouvelles technologies. »
Our French agency groupeReflect just launched I Love Lumix, a product-based community promoting the Lumix digital camera by Panasonic on the French market. After registering on the platform, users are able to publish pictures, share tips and tricks, meet other photographers with similar interests and participate to special contests. In addition to these social networking functionalties, I Love Lumix also features exclusive content built around Gaspard Augé and Xavier de Rosnay, aka the famous electronic music duo Justice who accepted to endorse the Lumix brand to support the release of the Lumix G1 in France. Users could e.g. check out backstage pictures taken by band producer Pedro Winter during the latest world tour and catch a glimpse of what was happening behind the scene.
A very good illustration of the “building brand experiences” concept that is at the heart of Emakina’s philosophy.
On the back of their recent success tour through sold out arenas in the States, the folks at Design is Dead have now announced a European crusade. A once in a lifetime opportunity to see them live, ’cause — like true artists — they tend to spend more time in their studio than on stage. So, don’t hesitate…Book them now for a mindblowing performance of their greatest hits and some brand new material.
By the way, have also a look at the new Design is Dead website.
Waarom een nieuwe naam? Dit verstevigt de band tussen ons en Emakina, een netwerk van interactive agencies in België, Frankrijk en Nederland. En door de kracht van het Emakina netwerk staan wij ook sterk als full service agency op de Nederlandse markt. En dat zul je merken ook…
Zo’n feestelijke happening gaat natuurlijk niet onopgemerkt voorbij! En zoals je al weet, willen we dit samen met jou vieren in ons vernieuwde pand aan de Maas op vrijdag 29 mei om 16.00. Ben je erbij?
Wil je ook graag aanwezig zijn op deze dag? Laat het ons dan snel weten! Ontmoet ons team, neem een drankje, een hapje en vraag ons de kleren van het lijf! Tot vrijdag de 29e.
We nodigen je graag uit om op deze middag samen met ons het weekend én een nieuw hoofdstuk in de geschiedenis van Emakina.NL in te luiden. Wie weet staat ook jouw merk een leuke verrassing te wachten. Naast wat lekkere hapjes en drankjes, serveren we ook een aantal creatieve en strategische traktaties.
We hopen je vanaf 16:00 uur te mogen verwelkomen in ons vernieuwde pand aan de Maas.
Emakina.NL opent de deur naar de nieuwe ruimte op de Boompjes. Na een paar weken hard werken hebben we de nieuwe uitbreiding met uitzicht op de Maas betrokken. Kom gerust een kijkje nemen en geniet mee van het enige echte Rotterdamse uitzicht op de Maas en de Erasmusbrug!
In a pure shameless self-promotional perspective, we’re quite satisfied with the latest edition of our Annual Report. Whether you’re a job seeker, a journalist, a shareholder or a proud client, this brochure provides a very good overview of our European activities, our recent developments and our business approach . Download it in French or in Dutch.
The AWT organises “Convergence Web” next Tuesday in Namur. This prospective event will gather experts, entrepreneurs and technology thinkers around the following theme: “What’s the future of the Internet for the next ten years?” The speakers panel includes Wilfried Grommen (Microsoft), Arnaud Huret (ContactOffice), José Zurstrassen (Borderlinx), Brice Le Blévennec (Emakina), Dieter Kraewinkels (NetEvents.be)… Info and registration here.
Pierre Marcolini is one of the most finest master chocolatiers in the world. He’s also one of the very few to produce his own couverture chocolate, using a blend of personally-selected beans. In collaboration with photographer Xavier Harcq and Art Director Yan Pennor, we modestly tried to translate his talent and his unique approach into his new website. Visit, taste and enjoy.
We’re the proud sponsors (and the website producers) of Art’Contest, a Belgian competition showcasing the work of young artists who are offered the opportunity to show off their skills and gain a very first recognition from professionals. Check out the official website for further information.
Our (former) colleague Joy joined our friends of Borderlinx last week. As a farewell gift, he left us with a very cool video unveiling the naked truth about Emakina…
Emakina is the first independent Full Service Interactive Agency in Belgium. We offer interactive solutions to top Belgian and international clients, helping them to integrate e-business and e-marketing into their activities. Emakina (ALEMK) is listed on AlternextTM, a segment of Euronext for fast-growing SMEs. Want more info? Don't hesitate to Contact Us.
