Emakina & Isobar win a Best Case @ IAB Efficiency Awards
Yesterday evening, our Caddy Gratis game for GB has won a Best Case at the Efficiency Awards organized by the IAB’s Belgian chapter (Interactive Advertising Bureau). A distinction we proudly share with our partner Isobar who submitted the case. A few significant figures about Caddy Gratis:
- 63.586 surfers played this game
- 16.602 of them subscribed to the GB newsletter (conversion rate : 26,11%)
- Each participant played 3,23 games in average for a total of 205.446 between June and October 2005
- Average visit length : 10′11”
