The Reference and Emakina join forces

Yesterday, we announced our alliance with the Ghent-based agency The Reference. The combination of our two companies sees the birth of a new leader in the Belgian market for interactive agencies.

Established in 1993, The Reference is one of the best-known interactive agencies in Belgium. Its team comprises some 40 people, working for prestigious customers like Telenet, VRT, Ecover and KBC. In 2006, it generated revenues of almost 4 million euros. Today, we are joining forces and combining our talents to form a new market leader in Belgium, with the ambition of expanding on an international scale. The Reference brings us greater flexibility, greater technological expertise, top-class customers, and a very strong brand in the Dutch and Flemish-speaking market.

With this development, we once again confirm our position as market leader in Belgium. Following the acquisitions of B On The Net (Brussels), Design is Dead (Antwerp), SunTzu (Rotterdam) and groupe Reflect (Paris and Limoges), Emakina Group is now a European network of agencies, employing some 200 people across the Old Continent.

– For the financial details of this operation, check out the Investors section on our website.
– The Weblog, the official blog of The Reference.
– Digimedia : “The Reference and Emakina become together the largest interactive agency in Belgium”.