Sep 30 2008

http://we8.coca-cola.com

Sep 30 2008

The VRT (Flemish Radio- and Television Network) launched today the mobile version of two websites, De Redactie.be and Sporza.be. Aside of reading the latest national, international and sport news, you can also search for older items with the internal search engine and even listen to the previous radio bulletins on your cell phone.

Both mobile websites are fully compatible with any device on the market and available now in open beta mode. It means they’re still early prototypes that the VRT publicly releases to get feed-back from “beta testers” (i.e. yourself) before official “go live”. If you want to share your own evaluation with the VRT team, feel free to join the two dedicated Google Groups (here and here). Each opinion will be collected, assessed and, if relevant, added to the final releases. For the first time in Belgium (and even in Europe?), an e-government project uses the beta mode to take the user experience into account.

These websites are the result of a collaboration between the VRT, Siruna (formerly known as Mobixx) and the new mobile competence center of The Reference. Stay tuned for other mobile projects very soon…

Sep 29 2008

http://dieselgenes.se/

Sep 29 2008

Yeah, two Emakina’s blockbusters are nominated at the Pixel Awards 2008 :

- I Need To Go (“Funny” category)
- Wrangler Europe (“Fashion” category).

The public voting is now open till October 24 to elect the “People’s Champs ” among the nominees. If you enjoy these projects, please take a few seconds to vote for them on the official website (click on the link called “Vote for the People’s Champ Now!” in the upper left corner). You can vote once every 24 hours until the final deadline. Vote early and vote often .

Sep 18 2008

If you live in Belgium you definitely should attend this Brussels’ chapter fifth edition of Yulbiz, an occasional gathering for professional bloggers, this saturday september 20th from 4PM to 8PM at this new trendy place for digital art, iMal, located 30 Quai des Charbonnages, 1080 Brussels. It is organised by Vinch, one of Belgium’ most famous blogger and Emakina fellow.

For this edition Vinch cooked up an interesting agenda, with presentations from DoYouBuzz (4.30PM), Doxys (4.50PM), Cityplug (5.10PM), iStockCV (5.30PM) and a demo of the new Spore video game by Electronic Arts (5.50PM) ; contests by CineNews (free movie tickets) and ContactOffice (free Advanced accounts)! Vinch will also distribute Packman Tees to the game top players (more explanations).

If you are coming, please join the Yulbiz Brussels Facebook Group.

Sep 12 2008

Today, Keytrade Bank and Roularta launched with our help the Guru Index, a new interactive stock market based on the predictions provided by investors themselves about the evolution of the BEL 20, the Dow Jones and the euro/dollar ratio. Anyone can participate and there are some cool gifts (iPod Touch, subscriptions to Roularta magazines…) to reward each month the author of the most precise forecast. A nice example of “crowd sourcing” and a fresh way to gaug investors’ morale. In addition to the website, you can also add the Guru Index application to your Facebook profile and see its evolution in real time.

Shall you be the next guru?

Sep 12 2008

A fruitful harvest for Emakina Group agencies at the WebAwards 2008 :

- “Outstanding Website” for BrusselsAirlines.com. As online sales account now for 30% in the total turnover of this airline company, we’re quite proud to build and manage this e-commerce website that will get new developments in a near future.

- Also in the “Travel” category, our French colleagues of Groupe Reflect received a “Travel Standard of Excellence” for CityShare. This website can be described as a bespoke cityguide that provides local insights (bars, restaurants…) into cities where the Novotel hotel chain is present. All of these “bunches” are brought and commented by users themselves in a “Web 2.0″ spirit.

- In the “Real Estate” category, Immoweb received a “Real Estate Standard of Excellence”. This distinction highlights the long-term relationship we’ve built over the years with the leading real estate portal in Belgium.

- Last but not least, we won a “Consulting Standard of Excellence” for the new international website of consulting company Krauthammer.

On a side note, Emakina is not the only Belgian company rewarded this year by this award competition: the folks at ContactOffice are the recipients of a “ASP Standard of Excellence” for the new Ajax version of their virtual office. Congrats!

Sep 10 2008

Humans… an animal sleeps in every one of us.

Man is an animal, but he no longer knows it. But there are some who have not forgotten. Some who behave naturally, even when they are caught in the headlights. These individuals are not intimidated. Nor are they forced into excess. They are full of confidence and energy. They do only what instinct tells them to. Observed, they are animals.

It is time to reawaken our bottled-up instincts and to encourage who and what we fundamentally are. By being spontaneous, respectful and enthusiastic. By being diverse. By putting all that is pure, natural and instinctive back into the human condition.

All of which will positively contribute to our collective survival.

We are … before all else, animals.

Sep 9 2008

The folks at The Reference have just released the new website of Fluxys, an independent operator of natural gas transmission system in Belgium. The CMS we implemented for this project is Sitecore, with a special focus on internal search engine and advanced mailing list management. Check it out here.

Sep 8 2008

Calendar and planning sometimes create funny coincidences. Two weeks ago, we launched a viral video to promote the Belgian release of Spore, probably one of the most advanced gaming experiences you can try on a computer screen. Today, we unveil QuittersArcade.com, a fantastic tribute that Pfizer offers to the classic arcade games you played in the eighties.

QuittersArcade.com consists of a free set of retro arcade computer games you can embed on your blog or your Facebook profile to challenge your friends. The three games available are all adaptations of well-known arcade games: Pack Man, Fogger and Bin-it!

You have two possibilities to play and share them: visit www.QuittersArcade.com or add the games to your personal blog by a simple copy-paste of a HTML snippet. Players can compete against each other, with a scoreboard for registered users. An “interblog” scoreboard lists the leading blogs and URLs.

In addition to your blog, you can also display the Pack-Man as a widget (application) on your Facebook profile and invite your friends to participate. The end goal is to encourage players to seek help from a doctor, reject smoking and all its paraphernalia and most importantly, to triumph over addiction.

Watch out the official trailer for this campaign:

Sep 3 2008

Our friends of Belgique Mobile wrote a very good post on the price plan selectors that Belgian mobile operators provide on their respective websites to help you choose the rate that suits best your personal needs. We’re quite flattered by their review of the ShakerPrice we developed for Proximus.

Sep 2 2008

We’re very excited to announce today the birth of Emakina/Media. This new company within Emakina Group is the first Belgian media agency that will be fully dedicated to digital media only.

Emakina/Media will act as an independent entity under the “Emakina Group” umbrella. Its team of experts will cover the full spectrum of new media through an extended portfolio of services including strategy, production and media buying. This way, we want to create for advertisers the opportunity to integrate online more efficiently, from the early stages of an advertising campaign and without any compromise with traditional media.

Emakina/Media will be run by Isabelle Driege (no doubt you know her if you’re in the interactive media business) with the double position of Partner and General Manager. Isabelle started out her career in 1999 at @dnet. She participated then as Account Director to the creation of the Belgian subsidiary of Hi-Media, one of the largest online advertising sales houses in Europe. In 2003, she left for MSN Belgium before joining Aegis Media where she founded the Belgian interactive division of this international network.

The launch of Emakina/Media strenghtens our positioning as a full service interactive agency with all the in-house capabilities to address any creative, technological or strategic challenge. Check out our official press release for further information.

Sep 1 2008

Emakina and The Reference are very keen on participating to the relaunch of Mobile Monday in Belgium. Mobile Monday is a global community of mobile industry visionaries, developers and influential individuals active in over 60 cities globally. Mobile Monday plays as a catalyst for mobile innovation with “grassroots” as main keyword.

This first edition of Mobile Monday “2.0″ is set on 22nd September from 18.30 onwards. If you’re interested in mobile technologies, we’d be happy to meet you around a glass in the trendy bar of the BeManos design hotel (in case of good weather, the gathering will move to the terraces on the 3rd floor). No corporate presentation, no suit, no tie. Only networking on a very informal basis.

Other sponsors include Agoria, City Live, MobileWeb, Mobixx (IBBT) and Agence Wallonne des Telecoms.

Want to join us? Drop an e-mail to register@mobilemonday.be. Hope to see you there.