In its January issue, Women’s magazine Gael published a trend-watching report on the biggest trends-to-be for 2010. The report focused on the shift in consumer behaviour, values and communication.
As often, the team of Emakination was consulted, resulting in a page-long interview with Amélie Sainthuile, strategic consultant at Emakina/Think.
In the interview, Amélie explains the values advertisers will have to take into account while mapping out their future campaigns: authenticity, crowd-sourcing, eco-responsibility, local consumering,… “Sharing becomes a fundamental value” explains Amélie, “the Internet becomes more and more a guide for all sorts of consumers. A clear example of this is the success of online community platforms such as Yunomi.be.”
Read full article (in French) here…