Jul 13 2010
iButterfly est une application iPhone développée au Japon qui mêle gaming, retail coupons, social status, badges comme dans foursquare, réalité augmentée, le tout dans une approche poétique exceptionnelle. Regardez :
Vous trouvez pas cela juste joli, efficace et agréable ? Moi j’adore !
Jul 11 2010
Courrez jouer à Fastball lancé par Google, un très bel exemple de campagne de Gamevertising. Une parfaite illustration de comment engager l’audience cible la ou elle est (devant la télévision, chez YouTube) en la distrayant et en valorisant la principale promesse produit : la rapidité du navigateur !
Gamevertising campaign from Google
Bon ok je suis resté sous mon Safari préféré mais si j’étais moins macfan je pense que j’aurais pu switché ! 
Jul 9 2010
On 24 June, the ABCI (the Belgian Association of Internal Communications) has awarded its Grand Prizes. And the number one winner for the best Intranet is Belgacom’s new intranet portal.
This new portal has been conceived and integrated by Emakina. Employees of Belgacom use it on a daily basis.
The portal is an integrated toolbox, a one-stop shop for all different functionalities. Before, the information had to be found on the different intranet sites.
Particular points of interest were the ergonomics and the information structure.
The homepage has become a single point-of-entry which allows users to easily find the information they are looking for.
Jul 8 2010
Emakina.NL is door Harley-Davidson gevraagd om een campagnesite te ontwikkelen en daar omheen een social media en seeding strategie neer te zetten. De doelstelling: exposure voor een tourrit naar de Noordkaap voor het goede doel MDA, en daarnaast het verhogen van het aantal testritten en brochure aanvragen voor Harley-Davidson. De website Marcus Kingma’s North Cape Quest staat sinds 2 juli live. Deze is ontworpen en ontwikkeld in samenwerking met Design is Dead van Emakina Group.
Jul 1 2010
The Communicator Awards have given their verdict and Emakina went home with a total of five awards.
Three Awards of Excellence (equal to Gold) respectively crowned the viral campaign ‘Serious Quitters Arcade’ for Pfizer in the ‘Pharmaceuticals’ category. This new award for ‘Serious Quitters Arcade’ brings the number of international awards received by Emakina for this campaign to 11.
The website of singer Axelle Red won in the ‘Music’ category, while the site of chocolate maker Pierre Marcolini won in the ‘Food and Beverage’ category.
Two ‘Awards of Distinction’ were given to the websites of Brussels restaurant The Wood, already nominated for the Webby Awards, as well as the campaign ‘Lion Deposit Account’ for ING.
