Apr 29 2011

Le jury des IAC Awards vient de rendre son verdict aux Etats-Unis : Emakina Group reçoit 3 nouvelles distinctions qui récompensent le musée virtuel MONA de Microsoft, le travail de repositionement de la marque Schweppes et la campagne Powerade sur Facebook.

Le projet MONA (Museum Of Neverending Art), musée virtuel collaboratif, a été couronné par un « Best Arts Interactive application » : imaginé par le tandem Design is Dead/Emakina.FR pour accompagner le lancement d’Internet Explorer 9 de Microsoft. Mona est destinée à vivre indéfiniment et constitue une grande œuvre d’art collaborative mondiale.

Emakina / Agency remporte un « Outstanding Integrated ad campaign » qui récompense le travail de repositionnement qui a été effectué sur l’identité de la marque Schweppes. L’agence a revu l’identité des différentes gammes, a modernisé le logo, produit une série de films et visuels pour toute la gamme, développé du matériel POS, event, activation, on-trade, off-trade et a mis en ligne le nouveau site web de Schweppes Europe agrémenté d’une campagne sous la forme d’une vidéo virale et d’un concours d’activation utilisant largement les médias sociaux. Aujourd’hui, ce repositionnement sert de guide aux agences en charge de la communication de Schweppes en Europe.

Enfin, l’application Facebook créé par Emakina.FR pour Powerade a reçu un « Outstanding Social Media campaign ». Le jeu, qui offre la possibilité aux internautes de défier leurs amis sur un terrain virtuel, a pour objectif de susciter l’intérêt de tous les passionnés de sport et de football, et de les sensibiliser aux bienfaits d’une boisson sportive comme Powerade. En moins de 6 mois, 98.000 joueurs ont été enregistrés sur l’application Facebook « Football Challenge Powerade » avec une moyenne de 400 matchs par joueur. De plus, 130.000 utilisateurs ont partagé la campagne sur leur Mur Facebook.

Organisés chaque année aux Etats-Unis par la Web Marketing Association, les IAC Awards distinguent chaque année les meilleures campagnes créatives sur Internet au niveau mondial. Retrouvez le palmarès complet des IAC Awards.

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Apr 27 2011

The jury of the IAC Awards has just delivered its verdict in the States. Emakina Group has received three new distinctions, for MONA, Microsoft’s virtual museum, the repositioning of the Schweppes brand and the Facebook campaign for Powerade.

MONA, the Museum of Neverending Art is a collaborative virtual museum, imagined by Design is Dead/Emakina.FR for the launch of Microsoft Internet Explorer 9. At the IAC it won the prize for Best Arts Interactive application. This museum is designed to live forever and is a grand work of international collaborative art.

Emakina/Agency has won the prize of Outstanding Integrated ad campaign for its repositioning of the Schweppes brand. The agency has given the different ranges a new identity, has modernized the logo, has made a series of films and visuals for the entire range, has developed POS, event, activation, on-trade, off-trade and has put the new website for Schweppes Europe online, with a viral video campaign and an activation contest that used a lot of social media. Today, this new positioning is the guide for all communication agencies with which Schweppes works in Europe.

And last but not least, the Facebook application that Emakina.FR has made for Powerade, has received an Outstanding Social Media campaign award. This game offers users the opportunity to challenge their friends on a virtual field. It is designed to get the attention of sports and football fanatics and point out the benefits of a sports drink such as Powerade.
In less than 6 months, 98.000 players have registered for the application, called Football Challenge Powerade. On average, each player played 400 matches. And no less than 130.000 users have shared the campaign on their Facebook wall.

The IAC Awards are yearly awards organized by the American Web Marketing Association. They award the best creative Internet campaigns in the world.

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Apr 22 2011

It’s not that Design is Dead actually started a TV station online—but this is close enough (for now): they created the new website of deMENSEN, one of Belgium’s finest TV production companies!

A while ago, deMENSEN asked the online taskforce of Design is Dead to revamp their website. Their main demands? That the website be user-friendly; that it put their portfolio of TV programs—their core business—in the picture; and that its design be understated and sleek.
Needless to say, they gave them exactly what they wanted—and a little more, just a sprinkle of that Design is Dead magic. To put the focus 100% on the programs (which include Blokken, De Tabel van Mendelejev en Low Impact Man) they opted for large visuals and a simple but elegant design, topped by slide navigation for easy and intuitive use…as if the programs themselves were presented on a TV monitor. We think it’s safe to say you will not feel the need to zap away!

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Apr 21 2011

Axelle Red vient de sortir son tout nouvel album “Un coeur comme le mien”. A cette occasion, Emakina a mis en ligne son nouveau site internet qui arbore un  design vintage et chaleureux, à l’image de l’album.

Emakina a également mis en place une “bandpage” sur sa Page Fan Facebook. Avec cette nouvelle page Fan, l’artiste peut personnaliser le design, télécharger et partager des morceaux, des clips, des photos ainsi que les dates de sa tournée. Emakina s’est  occupé de la partie digitale de l’artiste mais a également retravaillé le back catalogue d’Axelle Red, pour la sortie de ses précédents albums en format digipack. Vous pouvez voir notre travail dans tous les bons magasins de musique … y compris iTunes.

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Apr 21 2011

A singer-songwriter such as Milow only feels truly alive when he is on tour, playing his music. A life he wants to share not only with his many fans at home and abroad, but with the music biz pros and random visitors as well. So when he came to Design is Dead looking for a new website that would look and feel ‘real’, honest, and up-close-and-personal to do just that, they were happy to oblige.

Design is Dead presented a very accessible and user-friendly website designed as a continuous road trip, captured in a vintage design based on a snap-shot approach with sketches, notes, scraps, and warm colors and contrasts–but with quite a few perks. On the one hand, social media feeds such as Facebook, Twitter, Flickr, and YouTube were craftily worked into the website design so visitors can ‘digitally’ go on the road with Milow and keep track of him wherever he goes, whatever he does. On the other hand, it provides those who seek it with lots of background information that cannot be found anywhere else, e.g., tour dates, releases, contact information, and more. Or, to quote from his last single: “It’d be only you & me.” At least, that’s how it feels!

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