Not one, not two but three awards for Emakina at the IAC
The jury of the IAC Awards has just delivered its verdict in the States. Emakina Group has received three new distinctions, for MONA, Microsoft’s virtual museum, the repositioning of the Schweppes brand and the Facebook campaign for Powerade.
MONA, the Museum of Neverending Art is a collaborative virtual museum, imagined by Design is Dead/Emakina.FR for the launch of Microsoft Internet Explorer 9. At the IAC it won the prize for Best Arts Interactive application. This museum is designed to live forever and is a grand work of international collaborative art.
Emakina/Agency has won the prize of Outstanding Integrated ad campaign for its repositioning of the Schweppes brand. The agency has given the different ranges a new identity, has modernized the logo, has made a series of films and visuals for the entire range, has developed POS, event, activation, on-trade, off-trade and has put the new website for Schweppes Europe online, with a viral video campaign and an activation contest that used a lot of social media. Today, this new positioning is the guide for all communication agencies with which Schweppes works in Europe.
And last but not least, the Facebook application that Emakina.FR has made for Powerade, has received an Outstanding Social Media campaign award. This game offers users the opportunity to challenge their friends on a virtual field. It is designed to get the attention of sports and football fanatics and point out the benefits of a sports drink such as Powerade.
In less than 6 months, 98.000 players have registered for the application, called Football Challenge Powerade. On average, each player played 400 matches. And no less than 130.000 users have shared the campaign on their Facebook wall.
The IAC Awards are yearly awards organized by the American Web Marketing Association. They award the best creative Internet campaigns in the world.
