Dexia BIL and Emakina: focused and user centric
Another exciting Emakina project is online…
Dexia Banque Internationale à Luxembourg (Dexia BIL) launched its brand new website.
This full ‘revamp’ truly brings to life consumer needs approach. The site is fresh, to the point and dynamic. And delivers what you’re looking for.
From the start, the strategic focus of the project was on answering customer-needs. Logically, SEO optimization was an essential element in the approach.
The Emakina team mastered the functional analysis, wireframing, designs, copy and translations. It also consulted on the CMS choice, created an overlayer on the Home Page of the old site and produced new video material. Banque Internationale à Luxembourg managed Integration, development in CMS SharePoint 2010, content Insertion and testing.
Together, we came to the essence of what this new website should be: a fluent, pleasant and efficient experience for each of the target groups Banque Internationale à Luxembourg wants to reach and serve.
