After the award winning Test-Achats campaign on 50 Lawyers, the consumer association is sounding the alarm once more, with Emakina at its side. Wouldn’t you agree the pricing and service offerings for banking, energy and telephone services in Belgium lack transparency? Well, join the club, then!
Test-Achats now offers the tools to compare providers and decide where you are best served. So a new critical message is launched… No more clowning around! Unless you still feel it’s a smart idea to accept proposals made by clowns, offering a fake smile and a balloon?
This campaign, all kidding aside, raises awareness on an important issue in society. And it offers a tailor made solution to the public. In a few clicks, you can discover the best choice for your telephone, electricity and banking needs. Emakina’s creatives had a field day with this request and created provocative concepts with original visuals. First try outs show an exceptional response, with very high retention and appreciation ratings.The campaign will now be continued in a series of selected media, with Emakina as partner to define this mix.
After the award winning Test-Achats campaign on 50 Lawyers, Test-Achats wanted to add critical note on the obscurity of pricing and services offering in several sectors. Not only that it wanted to give smart tools to the consumers to compare and discover the best options linked to their situations. For telephony, electricity and banking, you can discover in a few clicks where you find the best deal. Emakina had a filled day with this topic and created very provoking concepts with original visuals. To be deployed in media near you very soon !
Cette semaine, on soupçonne Thomas d’avoir fait une overdose de pizzas…faute de talent culinaire, le garçon à un goût certain en publicité!
Quel meilleur exemple que la réclame des pizzaiolos pour illustrer un manque d’inspiration et de création! On s’interroge toujours sur le talent artistique du type qui prend les photos produits pour le dépliant de l’enseigne ou le 4×3 de la pizzeria d’à côté, l’intention est de la montrer appétissante et savoureuse mais le résultat c’est souvent un rendu plastique et peu ragoutant. En 3 ou 4 ans la pizza de chez Hut se réapproprie le terrain comme dans sa dernière campagne de street marketing où une horde de livreurs débarquent de tous les cotés, en scooter ou en rappel sur les façades d’immeubles avec pour mission de partager une pizza avec le voisinage.
On est bien loin du livreur qui tire la tronche parce qu’il bosse un soir de match. Mais alors quoi ? Prise de conscience en cuisine ? Exit la publicité où le prix rayé mordait sur le trois quart du visuel, aujourd’hui on immerge le client dans le territoire de la marque. C’est ce qu’a fait Domino’s Pizza durant la coupe du monde avec son application Footavatar avec la volonté de fédérer autour d’une alimentation qui ne se veut ni fastfood ni plat cuisiné par maman. Une communication très ciblée et créative àdont le but est de séduire les consommateurs ayant un peu délaissé la pizza party familial du dimanche soir.
Thousands of people in the Netherlands have adopted the tradition to literally dive into the New Year.
The Unox New Year’s Dive has now truly become a part of the Dutch holiday celebrations.
January 1st 2012, some 10,000 Dutch brave polar bears in the city of Scheveningen will continue the exhilarating tradition. In recent years, enthusiasts in other cities all over the Netherlands joined in the fun, at each occasion also wearing the easily recognizable orange Unox-outfits. Now this ice cold madness is even spreading across the borders.
For many years now, Emakina.NL has developed the brand site and online activations for Unox, accompanying these and other cool events and promotions. With the growing popularity of tablets and smartphones, the team this year chose to create an adapted site, accessible for all platforms. It contains all you can expect on a website dedicated to this crazy dive. There is an overview of all diving spots and timings, an extensive photo album, possibilities to upload content, weather reports, news and social sharing opportunities.
This activation is fully integrated in the Unox-site, keeping all visitors inside the Unox environment for separate actions. Want to dive in? Check the site and see what’s going on. Wizz kids will no doubt notice our smart tweaks that link the site and the Facebook-fanpage. As the only preferred Facebook developer for the Netherlands Emakina could hardly forget to do this, of course.
Is it a cold day? Time to start your polar bear training programme, perhaps…
Over half a million apps to choose from…which ones would be smart to upload to your smartphone or tablet?
In their latest issue, Knack and Le Vif magazines present the Top Applications for smartphones and tablets in the Belgian market. Belgium being the complex market it is, the list of course is different in the Dutch and the French version…
Out of the jury of five members two experts came out of Emakina Group companies. Emakina’s Chief Visionary Officer Brice Le Blévennec felt right at home in helping to create this special. Mobile Competence Center Manager Thomas De Vos from the Reference in Ghent also let his light shine on the mobile apps.
So with their colleagues they went to work and made a list of criteria, a selection of categories and then each added their favorites.
Our mobile experts shared their knowledge in this large constantly evolving field of different kinds of Operating Systems : iOS (iPad, iPhone), Android, Symbian (Nokia), Windows or RIM (Blackberry).
Thomas De Vos of the Internet company The Reference says an app must be to the point, relevant and fun. Also, it should avoid superfluous functions.”Keep it simple; when you start it up you have to be able to do right away what it was made for. App makers tend to pile on functions with updates, but these should stick to the essence of the application.”
The list combines international favorites such as Flipboard, Foursquare, Dropbox and Plants vs Zombies with local gold, like TV Overal, Radio.be, Resto.be, KBC banking, Taxis Verts and Electrabel.
Wether you are ‘the connected senior executive’, ‘the organized teacher’ or ‘the active retired person’, wether you’re living a business Lifestyle, interested in entertainment or food, the two specials guide you to the must have apps.
To communicate with geeks is good, to smartly recruit them is better. Digital native agency Emakina started a tailor made viral HR campaign for Wyplay, to prove this point. Wyplay is a leader in software solutions for TV operators and the connected TV OS provider for SFR, Belgacom and Vodafone.
Wyplay’s corporate DNA is marked by the digital culture of its employees. So it was logical it wanted to adapt its recruiting process to attract the highly specialized profiles it needs. Emakina came aboard to imagine a viral campaign to truly touch its niche communities and invite them to join the force.
The Wyplay campaign will be promoted via forums, blogs and communities for geeks, gamers and developers. It shows the ideal candidate: a talented and resourceful geek who unwittingly holds the future in his hands and has “the force” with him.
Filled with references to science fiction and the geek universe, the site http://jointheforce.wyplay.com tests both the technical skills and the digital culture of the candidates. The clip says it all:
In addition, through smooth integration of the campaign on social networks, the interviews will be conducted live via video conferencing teams at Wyplay. The finalists will be invited to participate in a hackathon held in January with the Wyplay teams. Made famous by Facebook’s Mark Zuckerberg, a hackathon is a contest between candidates to develop the best program. In new technology circles, this type of competition is sometimes used to reveal the best elements in a group of candidates.
Dominique Feral, managing director in charge of marketing Wyplay:
” We are looking for people who are passionate about new technology. In this domain, the length of a CV not necessarily reflects the skills of a candidate. In 5 years time, Wyplay has become a market reference in the TV operator market, by signing prestigious accounts such as SFR, Belgacom and Vodafone. We invent the future. But to be able to do that, we need to be accompanied by the best minds. So we must find the right profiles wherever they are. That’s what attracted us in the approach of Emakina. “
