Nov 16 2011
A Bruxelles et à Paris, les paris ont circulé sur le match d’hier soir. Chacun se préparait à parader ou à faire profil bas selon les prouesses de l’équipe adverse.
Nous tenons tous à saluer le jeu diplomate de nos sportifs sur le terrain du Stade de France, avec ce score vierge, ils permettent de ne pas entacher l’esprit d’équipe Emakina.
0-0 balle au centre, retour aux campagnes!
Nov 15 2011
Het is voor duizenden Nederlanders de beste start van het nieuwe jaar: de UNOX Nieuwjaarsduik. En ook op 1 januari 2012 zullen in Scheveningen weer 10.000 Nederlanders staan te trappelen om het koude water in te mogen.
Sinds enkele jaren worden ook op andere plekken in het land (en zelfs in het buitenland!) Serieuze Duiken georganiseerd, compleet met de herkenbare UNOX-outfits! Emakina.NL ontwikkelt in opdracht van UNOX al jaren de bijbehorende website en activaties. Dit jaar wilden we afstappen van de flash-site, mede door de groeiende populariteit van tablets en smartphones. De site bevat alles wat je van een goede Nieuwjaarsduik-site mag verwachten voor alle platformen: een overzicht van alle duikplekken en -tijden, een uitgebreid foto-album, mogelijkheden voor eigen uploads , weersinformatie & nieuws en natuurlijk de beste mogelijkheden voor social sharing. Bovendien hebben we de site nu volledig geïntegreerd in de UNOX-site, zodat voor alle UNOX-gerelateerde uitingen nog maar 1 site nodig is, in plaats van verschillende campagnesites.
Kijk hier eens voor al die verschillende locaties om ook te duiken. En ben je nou echt een wizzkid, dan zul je vanzelf ook ontdekken dat we een aantal vernuftige tweaks hebben toegepast, die de de site en Facebook-fanpage volledig aan elkaar koppelen. We zijn tenslotte niet voor niets de enige Nederlandse preferred developer van Facebook.
Emakina is in ieder geval al aan het trainen voor de duik. En jullie?
Nov 15 2011
Emakina has inaugurated its 7 new exciting meeting rooms in its offices in Brussels. These new rooms show that Emakina is a cutting edge agency that actively wants to stimulate creativity in its teams and imply its customers and partners in this process. Each room has a particular atmosphere that fits with the company values and its fundamental belief in the power of innovation.
The 7 new meeting rooms each have their own specific theme: The Lodge, The Enterprise, The Tea room, The Castle, The Lounge, The Factory and The Theatre. The name of each room is accompanied by its own baseline. The Factory for example is “A room to remember that Emakina is a perpetual work Area”, while The Enterprise is “A meeting room to boldly go where no agency has gone before”.
So each room inspires its own way of thinking and offers its own mood, creating together a multiplicity of thought provoking environments. Every meeting, every presentation has now its perfect setting. This project, initiated by Emakina, was executed with the creative and practical support of Lezard Designers, experts in interior design.In the meantime, one of the rooms, The Lodge, has also become the natural environnement for the Geek Ranch, the agency’s Emakina.TV, launched earlier this year.
Emakina believes that innovation is a key to success. Think out the box. The meeting rooms are part of this spirit, offering stimulating spaces to open up your mind.
The Lodge – We love Technology. A room to remember our connection to nature.
The Enterprise – A meeting room to boldly go where no agency has gone before.
The Tea Room – Great ideas are born of talents and time. A room for Zen meditation.
The Castle – The future is here! A room to remember it’s just unevenly distributed.
The Lounge – A comfortable meeting room for easy-listening presentations.
The Factory – A room to remember that Emakina is a perpetual work area.
The Theater – A room to showcase the great brand experiences Emakina builds.
Nov 14 2011
Les 7èmes rencontres nationales du e-tourisme institutionnel se sont déroulées à Pau les 25 et 26 octobre dernier. A cette occasion, le Comité départemental du tourisme Haute-Bretagne Ille-et-Vilaine a reçu le trophée de sa catégorie, récompensant son action en faveur d’une meilleure visibilité de la destination sur Internet.
Améliorer la présence de la marque Haute-Bretagne et la visibilité de la destination au travers d’une stratégie digital ambitieuse, tel était la mission confiée à Emakina.fr par le CDT Ille et Villaine en 2008. Dans ce contexte, nous avons eu à coeur d’appliquer nos convictions faites d’orchestration d’un dispositif global en étroite collaboration avec l’équipe de la marque.
Nov 10 2011
Today is usability day. And Emakina can be proud to announce that The Reference, a company of the Emakina group located in Ghent, is the big winner of yesterday’s Usability Awards 2011.
The new website of Infrax, a client of The Reference, won 2 out of 3 first prizes in the awards, making them the star of the evening. It won the First prize in the category ‘General public’ and the ‘Non-profit and e-gov’ category.
The jury composed of experts in usability, created a shortlist of 10 finalist out of 95 user-friendly websites that entered the competition. The public could then choose their preferred usability site.
Over 3000 votes were cast, giving Infrax the clear ‘thumbs up’ with ¼ of the votes.
In the categories non-profit and profit, the jury also evaluates the selection and gives points on 8 criteria. They assess the quality of the homepage, overview and detail pages, navigation and search functions, forms and content, copywriting and the overall impression. Here again, Infrax won the first prize, in the category ‘Non-profit and e-gov’.
The internet agency from Ghent, The Reference, created the new site for the network manager, with the help of AG Consult who were in charge of testing and fine tuning user friendliness.
Infrax clearly chose from the start of the project to make usability a key objective for their new website. A strongly ‘task based’ approach insures the user at one glance finds the right documents, linked to the online visit, for the specific needs related to electricity, gas, sewers or TV connectivity.
The clear home page and topical pages make the site an easy and pleasant tool for any client. By respecting standards and building in horizontal resting points and ‘jump to links’, the site was made even more to the point and intuitive.
Infrax is a collaboration between Interelectra, Iveg, Infrax West en PBE. Infrax manages the good use, maintenance and development of all public canalization related services (gas, electricity, cable television and/ or sewer systems) on the territory of a large number of communities in Belgium.
