Bavaria launches its brand new consumer website, in close collaboration with Emakina. With this move, the largest independent brewery in the Netherlands kicks of its new online communication strategy. The two first markets to cross over to the new website are the Netherlands and the United Kingdom. In the coming three months, 21 other countries will follow.
Bavaria’s new website is based on the idea that websites are no longer leading the consumer’s online action as a platform. Peer Swinkels, Bavaria board member, explains: “The new site for us is a top quality business card, where the Bavaria consumer can quickly receive the right information in inspiring surroundings. However, we would like to engage the dialogue with our customers in the environment where they are already present on their own initiative, for instance on Facebook.“
Swinkels continues: “The launch of the new website is the first step in the new online communication strategy and will be followed this year by various initiatives in the field of social media. This strategy will also enable the consumer to be more and more “at the table” with us, in conversation when we are developing new initiatives.”
To build the website, Bavaria opted for a collaboration with Emakina. A so-called ‘glocal design’ was chosen as the path to producing the web content. This means that the website will have the same look and feel in each country, but will be filled with local content. Via IP targeting, each visitor will discover the website of his/her own country. The renewed site is based on the latest HTML 5 technology and is therefore available on all platforms.