You’ve all seen the signs, hung all across the city of Brussels, inviting participants to the EU Sustainable Energy Week. But have you watched the viral clip, produced by Emakina, which accompanies this cross-national campaign?
The EU Sustainable Energy Week (EUSEW) is the key annual event of the Sustainable Energy Europe Campaign. It showcases activities and over 600 events, dedicated to energy efficiency and renewable energy solutions in almost 40 countries. These events are organised by the Executive Agency for Competitiveness and Innovation (EACI) on behalf of the European Commission’s Directorate-General for Energy. From 18 to 22 June, more than 30,000 participants discussed energy efficiency and renewable energy in all their forms during the 2012 edition of EU Sustainable Energy Week.
The new video trailer, produced by Emakina.eu, shows how small changes can make a big difference in the future of our energy consumption. The video was being used to promote this large-scale annual event. Its target audience was fairly wide, with a spectrum of industries, schools, local authorities and municipalities, transport companies and academia. In addition, Emakina produced a series of interviews with winners of the EUSEW Awards, using the same visual identity and setting as that used in the clip in order to give the campaign a coherent branding. Among the interviewees are representatives of initiatives from the UK, Belgium, Germany, and the Netherlands; and even a Belgian minister.
For more information on the events, please visit the Sustainable Energy Week website.