Emakina.FR reinforces its cross-channel communication by appointing Sammy Colson as Manager of Emakina/Direct – Emakina’s centre of excellence for the Direct Marketing. It is committed to building KPI analysis for customers in order to deploy and manage its databases during the entire consumer life cycle. This allows developing and rewarding consumer loyalty.
Sammy Colson, 33, has been working for the Emakina Group since 2009. During that time he was in charge of CRM strategies for various international brands, including: Samsung, Brussels Airlines, Thomas Cook, Flammarion, UMP and Knauf. Since several years, he has mastered the technology and strategy that allows putting consumers at the heart of dialogue by using emails, post, websites, and social networks in the flow of direct marketing campaigns.
“Interactive marketing has been long awaited for by our clients” says Sammy Colson. “They are in constant need of better integration among their Internet websites, online and offline campaigns, and their management and CRM tools.”