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March 8, 2017

Jean-Louis Varvier joins EMAKINA CEE’s Inbound Marketing team

Posted by Luc Malcorps

New unit boosts fluent online business processes and e-commerce

Emakina welcomes yet another top talent to its growing family…
Renowned trade marketing expert Jean-Louis Varvier (50) joins EMAKINA Central & Eastern Europe.

He will manage EMAKINA Inbound Marketing GmbH, the new division created in February by the full-service digital transformation company. This team generates inbound traffic through content-based interaction and dialogue, particularly in digital commerce.

EMAKINA CEE offers comprehensive, customized and sustainable support for international customers. It helps them reach their full digital transformation potential, and its new Inbound Marketing unit focuses in that effort on on acquiring new customers and build long-term commercial relationships. Jean-Louis Varvier now adds his vast sales and marketing experience and knowledge of the retail and food industry to the team.

Experience in retail and food marketing and sales

After obtaining his master’s degree in marketing, Jean-Louis Varvier became marketing manager in Danone’s dairy division in France, and later in Germany and Austria. He then joined the Gebrüder Woerle company as marketing manager, before starting his own business, “Must Consulting”, serving leading Austrian companies.

He returned to the food industry as international marketing director at Kotányi and then as Sales & Marketing manager Mautner Markhof. Next, Varvier worked for Nestlé’s coffee and beverages business and as Country Business Manager of their Austrian subsidiary of CPW Cereal Partners Worldwide.

Building bridges

Jean-Louis Varvier: ‘I love the challenges in building bridges between the old and new economy, and optimizing customers’ long term added value.’

Gerhard Handler, CEO of EMAKINA CEE: ‘Our additional specialization in inbound marketing will allow us to further improve our products along the entire value chain. In Jean-Louis Varvier, we gain a marketing expert who will become essential – especially for retail customers – thanks to his long-term activity in the food industry and his experience in this field.’

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