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Emakina and The Reference guide Digital Transformation of Le Pain Quotidien

Emakina and The Reference are (very) pleased to announce that they will be partnering with fellow Belgian brand, Le Pain Quotidien, on a global Digital Transformation from the client’s US headquarters in New York. Both entities of the Emakina Group teamed up to help define and build the digital strategy of Le Pain Quotidien. They […]

GDPR, accelerator of your digital transformation

Original text by Alexis Mons, Head of Legal and GDPR at Emakina.FR GDPR: high time to get ready for the new EU data privacy laws On May the 25th 2018, EU’s General Data Protection Regulation will come into force. In business language, that’s already tomorrow morning. ‘GDPR’ (or ‘RGPD’ in French) represents a major tipping […]

More Than Digital Day is approaching: book your tickets!

More Than Digital Day is a full day of keynotes and parallel sessions brought to you by top speakers – both local and international ones – each and every one an expert in his or her domain. Artificial Intelligence, Digital Transformation, Online Privacy, Customer Experience, and Bots & Business: these are just a few of […]

My Way opens car doors for students

Empty–nest syndrome noun emp·ty–nest syndrome \ˈem(p)-tē-ˈnest-\: a feeling of prolonged sadness, loss, or emptiness that is often experienced by a parent whose children have grown up and moved away from home With summer approaching, a whole new flock of young birds is preparing to fly off to college or universitiy, leaving their parents suddenly in […]

Burn your bridges: focus on Kodakisation, not Uberisation

Uberisation is the result of a lack of reflection on markets, business models and experiences made possible by digital. It is a lack of innovation, related to products, business models, technology and services. Kodakisation is fear of burning your bridges. It is the fear of transformation, pushing you to stay in the logic of taking small steps. Once you have concluded your reflection on positioning, experience and business models, it still takes courage to burn your bridges to start afresh. To leave behind what you are, to be able to become what you can be. And this is by far the most difficult phase.

Bruno Liesse joins Emakina / Insights & Consulting

Former head of Carat and deepblue Bruno Liesse left his functions last January, leaving his future intentions open. But now his course is set: he joins Emakina / Insights & Consulting, as Senior Consultant. His new function takes himin a new direction, away from the typical media topics and his responsibilities at Carat, carrying him […]

More fresh ideas from Digital First

As we said in a previous post, Digital First 2017 gathered a multitude of expert speakers, highlighting the many facets of digital today. Here are some more fresh ideas we heard at the event. It is clear: to boldly go where no man has gone before, organisations must combine Spock’s ‘pure logic’ with the intuitive […]

Make the Wow Factor great again!

A man wearing a black turtleneck once said: ‘Any sufficiently advanced technology is indistinguishable from magic.’ That man was actually quoting British science fiction writer Arthur C. Clarke’s third law, who was as right in 1973 as he is today. This is why so many scientists, engineers, designers, inventors and digital agencies, among others, strive […]

User experience = agencies’ new core business

The earth has revolved once more around the sun: we are in 2016 and the Digital Transformation is in full swing. Faced with a world of digital native start-ups, companies with physical operations used to appeal to specialist agencies. Now, though, they are increasingly running their own digital operations. The agencies need to rethink their […]

Emakina Launches The ‘Digital Transformation Manifesto’

Emakina published its ‘Digital Transformation Manifesto’. The document describes the basics of a changing world. It guides businesses that want to undergo a successful digital transformation. The Manifesto is also an urgent appeal to business leaders to give the topic the place it deserves. The Digital Transformation Manifesto helps entrepreneurs to better frame the debate around […]

Former Groupon Belgium MD joins Emakina.BE as Client Service Director

Emakina reinforces its digital marketing team in Brussels with the talent of Kevin van den Bosch. The new Client Service Director adds over a decade of customer centric management experience to the talent pool, after leading a string of intense client collaborations. At Emakina he will continue on this path, focusing on teamwork, to create […]

Fresh ideas at Digital First

Digital First 2017 in Brussels was once more the place to be for many professionals. Its speaker programme was stacked with experts highlighting the multiple facets of this diamond called digital. A fine moment to see what’s what in innovation, digital marketing and automation, cloud, e-commerce… Let’s zoom in on Google’s view on digital transformation, […]

AI boosts better user experiences

Emakina Group CEO Brice Le Blévennec shares some ideas on the impact of AI. We live in a world where idiocracy seems unstoppable. It is on a conquest of the minds and hearts of people, frightened by just about everything and its opposite. At the same time, artificial intelligence keeps on progressing, entirely unconcerned about […]

Emakina partners with IBM on customer experiences and cognitive computing

Emakina, the full service digital transformation agency, announces a new and strategic partnership with IBM. With this step, Emakina develops its service offering around the IBM solutions focusing on cognitive systems and predictive customer intelligence. Emakina is one of the first European digital agencies to certify its teams on IBM’s cognitive and customer experience technologies. […]

Digital Transformation:
Do or Die

Vandaag delen we ons Digital Transformation Manifesto met de wereld. Hierin beschrijven we twintig stappen die nu essentieel zijn om organisaties klaar te maken voor de toekomst. Digitale transformatie is onvermijdelijk. Het Digital Transformation Manifesto helpt organisaties dit te realiseren. Om mee te blijven doen moeten organisaties zichzelf steeds opnieuw uitvinden. Jezelf aanpassen is dus […]

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