Emakina Blog

Very interesting post on Seth Godin’s blog who sets a distinction between two categories of workers : the workaholics and the passionates.

A workaholic lives on fear. It’s fear that drives him to show up all the time. The best defense, apparently, is a good attendance record.

A new class of jobs (and workers) is creating a different sort of worker, though. This is the person who works out of passion and curiosity, not fear.

And it’s exactly what our mindset at Emakina: creating exciting jobs that keep us working much longer than the usual “from nine to five”. Just because we like what we do. Designing cool websites. Taking up technological challenges. Brainstorming on the great idea that will make our next campaign successful. Like Jeff Bezos (Amazon CEO) once said : “Have fun, work hard.”

http://iad08.com/

Enjoy! (src adn)

http://www.marryyourpet.com/

Enjoy! (src marco de boer)

It’s time to add your boss, your colleagues, your banker, your mother-in-law… to your friends on Facebook. Vincent and Nico have developed a very singular application that inaugurates the concept of “asocial networking”.

If you’re interested in HR issues, I participate tomorrow at the “journée de l’innovation sociale” (”social innovation day”) organized by RH Tribune magazine. Through practical examples (like the Emakina Group Day) experienced so far, I will try to explain how Emakina Group strives to create integration between people from different agencies (and countries) to increase the value generated by our European network as a whole. More info on the official website for this event.

Emakina participates to the IAB Net Café on creativity that is held tonight at Bozar. We will present Join2Grow, the B2B social networking platform we manage for Fortis, and our latest campaign in Second Life for Keytrade Bank. Two players in the banking sector, two ways of using online creativity at its best.

Info and registration on IAB Belgium website.

A funny ad for Microsoft Digital Advertising Solutions that could be an Emakina ad if we could afford such a shooting budget ;-) Please post your comments directly on the (Wordpress powered) Bring The Love Back blog…

We just launched a “meta” marketing campaign for Gottabet.com, a web 2.0 start-up specializing in social betting (check out this page to see how it works). The creative concept: our client has one million dollars to spend on marketing to acquire new members. If you have a good, bright idea of bet that could generate new registered people, just submit it and win one dollar for each member you bring in.

Want to participate and win your million dollars? Download the creative briefing on onemillion.gottabet.com. A few good examples (that are not part of the contest):

- Michel Daerden (famous Belgian politician) won’t drink until the elections
- Kim Clijsters will keep playing tennis
- Sego will beat Sarko

“In Your Game… Boy” is a “colourful, daring and electro-fluorescent” song from Anita Lixel, host of our podcasting show VW EscapeTV. Check out the new video clip below and don’t miss Anita’s first album announced on 2nd April.

Chris Conty does not exist. Just like Sam Lennov, Nico and his Goblin, LonelyGirl15 or Tony Sheraton (sounds familiar?). Chris Conty is a pure invention from French channel Canal + who will air next week a “rockumentary” about the “David Bowie from Belgium”.

However, since mid September 2006, there’s a wide range of websites, blogs, forums on this guy. And more than 40.000 entries on Google.

This incredible viral campign took the best of Web 2.0 to tell us a wonderful story and I must confess that I’ve been part of the believers. The huge thing is other artists (Michel Fugain, Nicolas Sirkis of Indochine, Axel Bauer, Thierry Ardisson, Marka and Laurence Bibot, Adamo…) and partners (Canal +, Universal, FNAC?, Amazon?) all played the game and fostered the buzz. Let’s see now if the documentary will talk about this “real fake” character or rather about this enormous joke.

A few more interesting URLs:

• The MySpace of Chris Conty
• Chris Conty official website leading the visitor to a Forum
• Chris Conty official website in Japanese (with fake Japanese commercials)
• The DVD on FNAC website
• … and on Amazon website (fr)
• Her cousine Fabienne Vandervaeren
• His page on Wikipedia

Since you know it’s a joke, find yourself the others…

Brice Le Blévennec presented our best creative cases along with other projects yesterday evening at IAB Net Café. For curious people, here are the links :

CyberLions in Integrated Campaign and WebSites: VW GTI
Hub of examples
VW Features
Profile on MySpace
Clip on YouTube

CyberGazelle in Integrated Campaign and WebSite : VW Escape TV
Check out this post

Check out also Jean-Paul Gaultier and Proximus 3G (we did not have the opportunity the present the latter because of the hectic timing).

Brice Le Blévennec, President of Emakina, will be one of the key speakers at the Net Café Creativity organized by IAB Belgium during the Communication Week. A good opportunity to discover the potential of Internet as creative medium.

When? 25th September @ 7 pm

Where? Bozar

Registration on IAB Belgium website (free entrance for IAB members).

See you there !