Four times a year, PUB magazine publishes an “extra” about online advertising with a focus on a specific sector. For the latest one, PUB selected food and drink as theme and asked our illustrator Arnaud Fontaine to design the cover (see result below). Also in the issue, a very nice case study unveiling the backstage of our b.places campaign in Second Life for Brussels Airlines.
As unveiled by L’Echo this week-end, we’re about to launch a series of live chat sessions on Join2Grow, the B2B social network that we’re building for Fortis. Our very first guest is Jean G. Zurstrassen, founder of Skynet and Keytrade Bank. This successful serial entrepreneur will answer your questions in real time as of 05.00 pm this Tuesday. See you there.
UPDATE: for technical reasons, the live conference has been postponed to this Thursday at 5.00 pm.
Télé Moustique talked about VW EscapeTV last week (check out the PDF file here).
Good point: they did not put the news in the multimedia ghetto at the end of the magazine but considered VW EscapeTV as a “true” TV show, even though aired on alternative channels (web, iPod, mobile phone). Quite encouraging.
Brice Le Blévennec (President of Emakina) and Denis Steisel (CEO of our company) are in cover of the latest issue of PME-KMO magazine. Download the full article here. You will learn how Brice relaxes after work and who is Denis’ favorite French actress.
Some cool stuff about the second edition of Mobile Monday we sponsored last December.
- A very special season’s greeting shooted during the event and available on Moblr, a “YouTube for mobile” that was part of the guests.
- The pictures on my Flickr account
- Last but not least, a few words in the PureBlog radio show (Pure FM) about Mobile Monday. Listen to the podcast here.
A few weeks ago, Brice was the star of “Patron à bord”, a show on Canal Z that follows a top manager during a typical working day. An interesting insight into our offices, our backstage and our corporate culture.
Wow! Brice Le Blévennec, President of Emakina, is the cover-boy of the latest issue of ING Entreprise, a sponsored magazine published by the bank who helped us make our IPO successful last July. Download the full article here.
Two months ago, Autovision on RTBF channel talked about VW EscapeTV to show how the automotive industry uses the Net as a new marketing channel. Check out the story below:
Anita Lixel, one of the VW EscapeTV program hosts, is in quarter final of Puredemo TV for her first disc “In Your Game… Boy”. Support her by voting online on this page and don’t forget to watch our kitsch-electro-pop singer next Monday in D6BELS on La Deux channel.
By the way, Anita has been selected in the “young blood” series featured in the Dutch-speaking version of Elle magazine. Download the article here.
Yesterday was the official launch of Brussels Airlines, the new company born out of the merger between SN Brussels Airlines and Virgin Express. Emakina took care of the website and developed a new functionality called “manage my booking” that will make your traveler’s life easier : even after registering your ticket, you’re now able to change your destination, your meal, your seat… A more personalized, “self service” approach that we’ll continue to improve next year.
After SN Brussels Airlines we built in more than 47 different versions, we’re delighted that Brussels Airlines’ management selected us again for its e-commerce website.
A few trivia about this project:
1. In order to keep the logo confidential, our team had to work with a fake one until yesterday morning.
2. In the same spirit, we didn’t have an official graphical chart until halfway the project.
3. We had to integrate all the functionalities of former flySN.com and more.
4. The current website counts 20 pages in 3 languages only. But we’re building a second version, scheduled for early 2007, that will offer 6 languages and over 200 pages. Stay tuned!
UPDATE: IT Professional relates the challenges we had to face with this project.
For those who missed us on RTBF last week…
Yesterday morning, two radio stations interviewed us on the acquisition of YouTube by Google, the rise of Web 2.0 and some of the intellectual flaws hidden in this buzzword. Download the files here :
Don’t agree with these statements? Comments are open below.
Denis Steisel, CEO of Emakina, talks about our recruitement needs (and how me manage to fill them) in the latest issue of Références (a job ad supplement distributed each week with Le Soir, Trends/Tendances, L’Echo…). Download his interview here. By the way, if you’re an experienced web developer or a talented project manager, we’re still looking for interesting profiles…
This Monday in Belgian newspaper La Libre Belgique, Brice Le Blévennec, President of Emakina, is asked how he sees the Internet in ten years. Check out the article here and don’t hesitate to give your own opinion in the comments below.
This week-end, daily newspaper La Libre Belgique asked Brice Le Blévennec, President of Emakina, to give his stance about the present conflict between Google and some publishers of the French-speaking press in Belgium. Check out his opinion on this page. For those who are not fluent in French, we propose here a small summary.
The battle has begun between Google and some publishers of French-speaking dailies. But these already lost the war when the Internet entered our daily life ten years ago. Instead of massively investing in this new medium, they’ve never deployed a long term vision. Today, they pay a huge sum for this hesitating behaviour and want to fill the gap by suing Google in court.
Yes, you can blame Google who despises the local law. But, if you look carefully, this search engine is less a threat than a fantastic opportunity to attract youngsters whose media habits are totally different from their parents ones’ : they watch less television, they don’t read newspapers anymore but they’re Internet heavy users. Here lies the real issue : publishers should focus again on their core business (content creation) to reach readers where they are now (on the Net, the iPod, the mobile phone…). In ten years, consumers’ attitude towards media has completely changed. It’s to adapt the business model.
On short term, French-speaking newspapers will probably register a minor traffic loss due to their black-listing from Google’s database. On long term, they will simply disappear from people’s mind. A good source of inspiration for them would be what De Persgroep did in the Northern part of our country : Het Laatste Nieuws.be is now fifth most visited website on the Belgian market and even gave birth to a web-only, French-speaking newspaper, 7sur7. When will we see such an ambitious project on the other side of the linguistic border?
Flair magazine talks this week about Anita Lixel who presents the French-speaking version of EscapeTV along with Raphaël Charlier. Check out here this article. Visit also Anita’s official website : when she’s not interviewing the jet-set for EscapeTV, this charming and dynamic girl has many other activities.
Wow ! We’re quite amazed by the article Data News wrote this week about the STIB/MIVB Intranet portal we’ve been developing and refining for 3 years. A major project that gave us the opportunity to test TeamWeaver, our add-on improving the content management tool in the NetWeaver environment. For the STIB/MIVB, we’re also busy completing a roadmap which will bolster our client’s efforts in interactive marketing. First step : a brand new official website that we’ll unveil end of this year.
As announced last week, PureBlog talked about our Proximus mobile blogging platform this week-end. Download here the podcasts (mp3) :
- Brice’s interview by Cédric Godart
- Review by Laurent Redondo (his text is also available on Belgique Mobile)
Listen to Pure FM this Saturday : Brice Le Blévennec, President of Emakina, will be interviewed in PureBlog at 5.30 p.m about the Proximus Moblogs. The day after, Laurent Redondo will review our platform he’s currently testing on Belgique Mobile (scroll down to see the Photo Bar). We’re waiting anxiously for his opinion…
TeamWeaver, our add-on for SAP NetWeaver, enjoys now an official seal from SAP who certified the code last week. TeamWeaver significantly improves the content management in the NetWeaver environment by adding new features like content workflow approval, templates customization, wizard publication… Our tool has been first tested by the STIB / MIVB for its SAP Intranet Portal used by 6.000 employees every day. A successful experience that leads today to SAP certification.
If you want more information, have a look at this article published in the latest issue of IT Professional.