Our friends of Belgique Mobile wrote a very good post on the price plan selectors that Belgian mobile operators provide on their respective websites to help you choose the rate that suits best your personal needs. We’re quite flattered by their review of the ShakerPrice we developed for Proximus.
We’re very excited to announce today the birth of Emakina/Media. This new company within Emakina Group is the first Belgian media agency that will be fully dedicated to digital media only.
Emakina/Media will act as an independent entity under the “Emakina Group” umbrella. Its team of experts will cover the full spectrum of new media through an extended portfolio of services including strategy, production and media buying. This way, we want to create for advertisers the opportunity to integrate online more efficiently, from the early stages of an advertising campaign and without any compromise with traditional media.
Emakina/Media will be run by Isabelle Driege (no doubt you know her if you’re in the interactive media business) with the double position of Partner and General Manager. Isabelle started out her career in 1999 at @dnet. She participated then as Account Director to the creation of the Belgian subsidiary of Hi-Media, one of the largest online advertising sales houses in Europe. In 2003, she left for MSN Belgium before joining Aegis Media where she founded the Belgian interactive division of this international network.
The launch of Emakina/Media strenghtens our positioning as a full service interactive agency with all the in-house capabilities to address any creative, technological or strategic challenge. Check out our official press release for further information.
Emakina and The Reference are very keen on participating to the relaunch of Mobile Monday in Belgium. Mobile Monday is a global community of mobile industry visionaries, developers and influential individuals active in over 60 cities globally. Mobile Monday plays as a catalyst for mobile innovation with “grassroots” as main keyword.
This first edition of Mobile Monday “2.0″ is set on 22nd September from 18.30 onwards. If you’re interested in mobile technologies, we’d be happy to meet you around a glass in the trendy bar of the BeManos design hotel (in case of good weather, the gathering will move to the terraces on the 3rd floor). No corporate presentation, no suit, no tie. Only networking on a very informal basis.
Other sponsors include Agoria, City Live, MobileWeb, Mobixx (IBBT) and Agence Wallonne des Telecoms.
Want to join us? Drop an e-mail to register@mobilemonday.be. Hope to see you there.
As a company listed on Alternext Brussels, we report today our results for the first part of this year. Due to the efforts made to integrate its subsidiaries into the Group, Emakina continues to maintain steady growth and consolidate its position as the Belgian market leader.
For the first six months of 2008, total sales amounted to 13,964,080 EUR, against 6,129,173 EUR during the first six months of 2007, an increase of 128% (+44% at constant scope compared to June 30, 2007, i.e. including all the Group entities except for The Reference which was consolidated from September 1, 2007). EBITDA went up from 665,966 EUR to 977,306 EUR for the same period, increasing by 47%.
For more details, please check out our official report in the Investors section of our website.
Spore is the new game from Will Wright, the father of the famous Sims (I’m sure you played the Sims at least once in your life). To make it short, Spore puts you in the position of God: like a demiurge, you can create and nurture a creature through different stages of evolution (cell, creature, tribe, civilization…), from microscopic to macroscopic.
As Spore is about to hit the Belgian market next week, Electronic Arts entrusted us to promote this major release with a viral campaign in social media that could trigger the curiosity of Belgian gamers and “creative” people. The video below was made with the “stop motion” technique: we assembled frame by frame the pictures of the same creature standing in a different posture. In addition to the files on Dailymotion or YouTube, you can also watch this animation full screen on www.sporevolution.be.
In real life, grafer Olivier (codename “2shy”) painted the creature on a wall located along the Brussels-Charleroi canal, not far from the… Spoorwegstraat. If you happen to hang out in the neighborhood, you can still admire this art performance “live” at this place:
Blogs, wikis, social networks, social shopping… Today’s consumers have power than ever to access information, produce content and express their views on absolutely everything… including your own products and services.
During the Emerce eDay on 18th September, David Rademaker, Senior Strategy Consultant at Emakina, and Semih Turan, Creative Director at SunTzu, will explore how this new galaxy called “social media” is reshaping the old brand-consumer relation at light speed. This joint workshop is scheduled between 15.30h and 16.15h (more info at www.emerceeday.nl).
25 hours of race pleasure with more than 150 cars in the arena. Covered by the VW EscapeTV crew.
Featuring Arid, Freaky Age and the Presidents of the USA.
Our new developer Loïc is trying to organize the first Facebook Developers Garage in Belgium. Check out the poll on Doodle if you want to join this event. There’s also an official group… on Facebook, obviously.
Speaking of Facebook, we’re working on some exciting campaigns that will use this social network as platform. Stay tuned…
A few months ago, 1.500 students from Leuven attempted to beat the world record for the largest number of simultaneously launched Diet Coke Mentos fountains. The VW EscapeTV crew was on site to shoot this giant geyser.
Remember our “when Yves L. meets Joëlle M.” campaign for Rendez-Vous.be? Seems it gave some ideas to other Belgian politicians. Not the most commendable ones, sadly enough.
If you’re a Belgian marketeer, no doubt you know the InSites studies that track the hottest facts and figures about the Internet in our country. Check out their new website, driven by emagiC CMS.Net in the backstage.
In June 2006, Emakina and Volkswagen launched VW Escape TV, the very first branded entertainment show that you can download and watch on any alternative device (iPod, iPhone, Apple TV, mobile phone, PSP, Computer, …). Two years and a few international awards later, this podcasting project is about to make its debut on Belgian channels MCM and TMF. For the first time in Belgian television history, a web TV invades your traditional TV screen. Check out the official press release in French or in Dutch for more details.
The B. On The Net team keeps on adding cool things on Rendez-Vous.be. If you’re registered on this dating website, your profile now tracks all the activity of people in your network. You can see, for instance, who started a new topic or participated to a conversation in the forums, who modified his/her profile, who created a new event etc. A new feature that will sound familiar if you’re a Facebook or a FriendFeed user.
Well, the Bidochon are learning how to use the Web at a blind pace. Now, you can even add Robert and Raymonde as friends on your Facebook profile.
Thanks to the hard work of all agencies that form our network, Emakina Group is now a Microsoft Gold Certified Partner, the highest level of competence and expertise with Microsoft technologies.
Four colleagues from The Reference recently passed the exam to become experts in WebTrends, one of the key players in web analytics and consumer-centric intelligence solutions. Congrats to Pieter, Tom, Hans and Steven who are now WebTrends-certified specialists.
VW Carma is the successor of the D’Ieteren Magazine. Three times a year, Volkswagen drivers get fresh information about their favorite car brand : new models, tips & tricks, events sponsored by Volkswagen…
On the VW Carma website, you’re offered an array of exclusive advantages, exciting contests and complementary information about articles published in the paper magazine. As a branded community for car owners, This website is reserved to Volkswagen customers who receive their access code by postal mail.
