Besides a Webby Award, we also won this week a Bronze Award for “I Need To Go” at the Belgian Cyber Lions organized by IAB and RMB. This new distinction means that Madame Pipi will be submitted to the Cannes International Festival next month and will represent our country in the Cyber section along with five other Belgian campaigns.
We did it. Or let’s rather say: you did it. Thanks to the public voting, “I Need To Go” (aka The First Toilet of The Internet) has been elected as the People Voice’s Winner in the “Rich Media Advertising : Business To Consumer” category at the 12th Webby Awards, probably the most prestigious distinction in the Internet world. Wow! Definitely a tremendous recognition (the 3rd one at these Webbies after our two special mentions for Wrangler Europe) for this campaign that has attracted more than 400.000 visitors so far.
Our special thanks to all of you who helped us receive this Award by giving their voice to this project.
If May 1st was Labor Day for everyone, May 2nd was a new award day for Emakina. We’re the proud recipients of eight distinctions at the Horizon Interactive Awards, an international competition that highlights every year the “best of the best” in interactive media production. The full list:
Enjoy! (src david)
Well, it’s raining awards at Emakina…
- Aside of our nomination for “I Need To Go” (don’t forget to vote for Madame Pipi!), the Webby Awards have also selected our agency as “Official Honoree” in the “Fashion” and “Best Use of Video and Moving Image” categories. Both distinctions go to the European website of fashion brand Wrangler whose Fall/Winter 2007 collection made a very impressive use of 360° video to present the new outfits in every aspect.
- We’ve also got this week a “Best in Class” (highest distinction) in the B2B category at the Interactive Media Awards. Once again, the winner is Join2Grow, our social networking platform designed for banking institution Fortis. This innovative, pioneering project receives here a 5th significant recognition since its official launch in February 2007.
Every year in April, the Rewics (Rencontres wallonnes de l’Internet citoyen) are a key event for all the actors of the social economy in the French-speaking part of Belgium. Join us today at 11.00 in the panel about digital identity, reputation management and the application of these concepts to the non profit sector.
Enjoy! (src pimouze)
Belgacom has recently unveiled Belgacom One, a new B2B solution that integrates the services provided by three Belgacom Group divisions: Belgacom, Proximus and Telindus. Check out the website designed by our studio to learn more about this “one stop shopping” for large accounts and public sector.
Enjoy!
As part of the global redesign of the Proximus Generation website, we released last week the new version of the Proximus moblog platform. A new amazing feature to be tested out: transform instantly your moblog into a full-screen slideshow that displays your pictures in an immersive 3D environment. Download the PicLens plug-in for your browser and check out this example from a Proximus customer who enabled this functionality on his personal moblog (just click on the arrow that appears on the picture when you pass your mouse over).
If you participate to the BVIC / ABCI (Belgian Association of Internal Communication Managers) Congress this Tuesday, don’t miss our two afternoon’s workshops about how Web 2.0 technologies “behind the firewall” are presently reshaping and improving knowledge sharing and internal communication practices inside large corporations. Practical info on BVIC / ABCI website.
Well, it seems that April is Madame Pipi’s month. After winning a IAC award for “I Need To Go”, we’ve been warned this week that this campaign has been nominated by the Webby Awards, probably the most prestigious award competition in the Internet world.
The Webby public voting website is now open until May 1st to elect the final winners in the nominees’ list. Enjoy the Internet Toilet? Register on the website and give your voice to Pauline (Interactive Advertising > “Rich Media Single: B to C” category). Because she’s worth it.
Our colleagues of The Reference have released this week the new website of KBC. Ambitious objective: setting new standards in e-banking websites by focusing on the only opinion that really matters, the end customer’s one. During two years of intensive work, a special effort has been put in improving usability and user exprerience through an extensive research process that included a.o. sector benchmarks, visitor scenarios, interviews conducted with several user groups, eye-tracking on customers panels and definition of KPI that will measure the success of this new website in the future. Check out the result here and, as usual, don’t hesitate to share your advice with us in the comments.
Our already world-famous I Need To Go has been selected by ours friends of Culture Buzz for the very first Viral Film Festival, a new section of the BE FILM Underground Festival that will be held this month in New York City.
If you’re located in the Tribeca area, don’t miss this event on Monday 28th April 2008 at The Dolby Screening Room. Practical info and registration for screening and cocktail on the festival website.
For those who attended our Academy on Social Media, the presentations are now available online. Missed our event? Don’t forget you have the opportunity to attend the second session we organise in Ghent on 17th April in collaboration with The Reference. Don’t wait and register now, we’ve still a few seats at your disposal…
Design, integration, CMS deployment, newsletters and promotional contests management: our collaboration with Flammarion, a giant of French-speaking publishing business, is a good demonstration of the “full service” approach which is at the heart of Emakina’s philosophy. To be pointed out: the implementation of Mediasphere, a custom-made content management system specifically dedicated to the publishers market. This ColdFusion toolkit helps our client’s crew to maintain the main hub as well as the websites of other brands under the Flammarion umbrella: Casterman Jeunesse, Casterman BD, Flammarion Enseignants…
We will participate next month to a conference on web copywriting and the collaboration between professional web writers and web agencies. Info and registration on the website of Technofutur TIC.
The Spanish city of Zaragoza is about to host the next international exposition which will promote the theme of water and sustainable development. Check out the virtual tour we designed for the March issue of Fortis Mine Magazine to learn more about this unique event.
As the very first 100% web-based banking institution on the Belgian market, Keytrade Bank (a subsidiary of the Crédit Agricole) appointed us for a global overhaul of their website in order to improve the service segmentation and raise the visitor/customer conversion ratio. After a long work on user experience to better highlight Keytrade’s financial products and services, we launched this new version a few weeks ago. If you’re a Keytrade Bank customer, we’d be curious to get your feedback about this revamping.
