Emakina Blog

Coming soon to a cinema near you, as part of an ATL campaign made by Emakina for the dating website Rendez-Vous.be.

One month ago, we launched a “members get members” campaign for Keytrade Bank, a Belgian subsidiary of Groupe Crédit Agricole. The core principle of this action relies on sponsoring: as a Keytrade Bank customer, you are prompted to invite your friends and relatives to open a bank account at Keytrade Bank. For every person who becomes a Keytrade Bank customer, you and your friend receive 20 euro on your respective Keytrade Bank accounts. Of course, the more new members you sponsor, the more money you get.

After four weeks, this mechanics has already garnered 700 new customers for Keytrade Bank without using any other channel than pure word-of-mouse. And it’s not over yet as this campaign is still running until May 27th.

Our colleagues of The Reference recently launched the brand new website of Thomas Cook Belgium. Based on the SiteCore content management solution, this release is a new step in the collaboration with this major actor on the Belgian travel market.

Brice Le Blévennec, President of Emakina Group, will showcase our work on Join2Grow, the first social network for European entrepreneurs, at the next IAB Net Café on social media. Info and registration on IAB Belgium website

Join us today at noon on Join2Grow for a live video conference with Martin Ohneberg, President of YES, the largest association of young entrepreneurs in Europe. Representing around 40.000 entrepreneurs from 16 European countries, this organisation is dedicated to improving the economic and social performance of European entrepreneurship. Its members include the major national associations of young entrepreneurs in the field of industry, trade and service.

Besides a Webby Award, we also won this week a Bronze Award for “I Need To Go” at the Belgian Cyber Lions organized by IAB and RMB. This new distinction means that Madame Pipi will be submitted to the Cannes International Festival next month and will represent our country in the Cyber section along with five other Belgian campaigns.

We did it. Or let’s rather say: you did it. Thanks to the public voting, “I Need To Go” (aka The First Toilet of The Internet) has been elected as the People Voice’s Winner in the “Rich Media Advertising : Business To Consumer” category at the 12th Webby Awards, probably the most prestigious distinction in the Internet world. Wow! Definitely a tremendous recognition (the 3rd one at these Webbies after our two special mentions for Wrangler Europe) for this campaign that has attracted more than 400.000 visitors so far.

Our special thanks to all of you who helped us receive this Award by giving their voice to this project.

If May 1st was Labor Day for everyone, May 2nd was a new award day for Emakina. We’re the proud recipients of eight distinctions at the Horizon Interactive Awards, an international competition that highlights every year the “best of the best” in interactive media production. The full list:

• Gold: Wrangler Europe (Flash category)

• Silver: Wrangler Europe (Consumer Information), Proximus Wireless Office demo (Flash)

• Bronze: I Need To Go (Advertising Online), Join2Grow (B2B), SCA Packaging (B2B), Brussels Airlines (e-commerce), STIB / MIVB (Public Service / Non-Profit).

http://3trillion.org/

Enjoy! (src david)

Everything you always wanted to know about us but were afraid to ask. Available now, in French or in Dutch.

Well, it’s raining awards at Emakina…

- Aside of our nomination for “I Need To Go” (don’t forget to vote for Madame Pipi!), the Webby Awards have also selected our agency as “Official Honoree” in the “Fashion” and “Best Use of Video and Moving Image” categories. Both distinctions go to the European website of fashion brand Wrangler whose Fall/Winter 2007 collection made a very impressive use of 360° video to present the new outfits in every aspect.

- We’ve also got this week a “Best in Class” (highest distinction) in the B2B category at the Interactive Media Awards. Once again, the winner is Join2Grow, our social networking platform designed for banking institution Fortis. This innovative, pioneering project receives here a 5th significant recognition since its official launch in February 2007.

Every year in April, the Rewics (Rencontres wallonnes de l’Internet citoyen) are a key event for all the actors of the social economy in the French-speaking part of Belgium. Join us today at 11.00 in the panel about digital identity, reputation management and the application of these concepts to the non profit sector.

http://bougie.amnesty.fr/

Enjoy! (src pimouze)

Belgacom has recently unveiled Belgacom One, a new B2B solution that integrates the services provided by three Belgacom Group divisions: Belgacom, Proximus and Telindus. Check out the website designed by our studio to learn more about this “one stop shopping” for large accounts and public sector.

http://www.pikaboo.be/

Enjoy!

As part of the global redesign of the Proximus Generation website, we released last week the new version of the Proximus moblog platform. A new amazing feature to be tested out: transform instantly your moblog into a full-screen slideshow that displays your pictures in an immersive 3D environment. Download the PicLens plug-in for your browser and check out this example from a Proximus customer who enabled this functionality on his personal moblog (just click on the arrow that appears on the picture when you pass your mouse over).

If you participate to the BVIC / ABCI (Belgian Association of Internal Communication Managers) Congress this Tuesday, don’t miss our two afternoon’s workshops about how Web 2.0 technologies “behind the firewall” are presently reshaping and improving knowledge sharing and internal communication practices inside large corporations. Practical info on BVIC / ABCI website.

Well, it seems that April is Madame Pipi’s month. After winning a IAC award for “I Need To Go”, we’ve been warned this week that this campaign has been nominated by the Webby Awards, probably the most prestigious award competition in the Internet world.

The Webby public voting website is now open until May 1st to elect the final winners in the nominees’ list. Enjoy the Internet Toilet? Register on the website and give your voice to Pauline (Interactive Advertising > “Rich Media Single: B to C” category). Because she’s worth it.

Our colleagues of The Reference have released this week the new website of KBC. Ambitious objective: setting new standards in e-banking websites by focusing on the only opinion that really matters, the end customer’s one. During two years of intensive work, a special effort has been put in improving usability and user exprerience through an extensive research process that included a.o. sector benchmarks, visitor scenarios, interviews conducted with several user groups, eye-tracking on customers panels and definition of KPI that will measure the success of this new website in the future. Check out the result here and, as usual, don’t hesitate to share your advice with us in the comments.

Our already world-famous I Need To Go has been selected by ours friends of Culture Buzz for the very first Viral Film Festival, a new section of the BE FILM Underground Festival that will be held this month in New York City.

If you’re located in the Tribeca area, don’t miss this event on Monday 28th April 2008 at The Dolby Screening Room. Practical info and registration for screening and cocktail on the festival website.