Ji Lee, a Creative Director at Google, and the brain behind Google Creative Lab, was the highly anticipated keynote speaker on the opening day of Design At Work’s 3-day trade show in Kortrijk (www.designatwork.be).
He started his hour-long talk with some neat examples of personal work (he has worked on some major ad campaigns in his hometown of New York), like creating smart business cards or launching a new museum using the building’s silhouette.
Everyone envoys a nice wine. The Delhaize Wine Exhibition, which has just started, is a nice opportunity to get some excellent wine on fantastic conditions.
For this occasion, Emakina, just launched a really fun online game: Delhaize Wine Game.
You can win up to 3 cases of outstanding wine until October 3. It is a huge success, in 3 days, more than 9000 games have been played.
Emakina also created the complete bannering campaign (2 concepts, 12 sizes, 3 languages) that are currently displayed on Skynet | Jack, Femmes d’Aujourd’hui, Libelle, Marmiton, Brusselslife, Messenger, etc.
Here is one more proof (as if it was necessary) of the variety of the talent of the Emakinans. This time in the touchscreen application domain.
For the “Electrabel Shops”, Emakina developed a user-friendly application with a touchscreen interface. It’s fun, intelligent, easy to use and, most important, easy to understand.
No need for a manual to find your way into the 4 components of this app :
The 10 Electrabel commitments for less CO2 emissions.
The “green production” map, to see where Electrabel produces “green” energy and allow user to filter by production method.
The CO2 tool, which helps customers to evaluate their CO2 emissions and to reduce the CO2 they produce.
A funny touch game, which asks you to shut down any electrical appliance (by touching it) in order to lower your electrical consumption.
Everything here is about learning, having fun and… touching.
As this is an experience you should try by yourself, we encourage you to play/navigate with this application on the 32′ touchable screens located in the first Electrabel Shop of Antwerp which has just opened.
The exciting feeling of power that a new digital tool or software has given us is often the reason why our Studio creatives have chosen their field of activity. We wanted to please them with a little recreation during summer, reward them for their continuous efforts in delivering state of the art websites and campaigns, … so we locked them a friday afternoon in a loft at IMAL, the center for digital cultures and technology to meet digital creatives, play with new digital devices, learn about news softwares and techniques, and share some junk food. Here are some blurry pictures.
I take this opportunity to remind all our readers that Emakina is actively recruiting. Have a look at our jobs opportunities.
Very interesting post on Seth Godin’s blog who sets a distinction between two categories of workers : the workaholics and the passionates.
A workaholic lives on fear. It’s fear that drives him to show up all the time. The best defense, apparently, is a good attendance record.
A new class of jobs (and workers) is creating a different sort of worker, though. This is the person who works out of passion and curiosity, not fear.
And it’s exactly what our mindset at Emakina: creating exciting jobs that keep us working much longer than the usual “from nine to five”. Just because we like what we do. Designing cool websites. Taking up technological challenges. Brainstorming on the great idea that will make our next campaign successful. Like Jeff Bezos (Amazon CEO) once said : “Have fun, work hard.”
It’s time to add your boss, your colleagues, your banker, your mother-in-law… to your friends on Facebook. Vincent and Nico have developed a very singular application that inaugurates the concept of “asocial networking”.
If you’re interested in HR issues, I participate tomorrow at the “journée de l’innovation sociale” (“social innovation day”) organized by RH Tribune magazine. Through practical examples (like the Emakina Group Day) experienced so far, I will try to explain how Emakina Group strives to create integration between people from different agencies (and countries) to increase the value generated by our European network as a whole. More info on the official website for this event.
Emakina participates to the IAB Net Café on creativity that is held tonight at Bozar. We will present Join2Grow, the B2B social networking platform we manage for Fortis, and our latest campaign in Second Life for Keytrade Bank. Two players in the banking sector, two ways of using online creativity at its best.
A funny ad for Microsoft Digital Advertising Solutions that could be an Emakina ad if we could afford such a shooting budget Please post your comments directly on the (Wordpress powered) Bring The Love Back blog…
We just launched a “meta” marketing campaign for Gottabet.com, a web 2.0 start-up specializing in social betting (check out this page to see how it works). The creative concept: our client has one million dollars to spend on marketing to acquire new members. If you have a good, bright idea of bet that could generate new registered people, just submit it and win one dollar for each member you bring in.
Want to participate and win your million dollars? Download the creative briefing on onemillion.gottabet.com. A few good examples (that are not part of the contest):
“In Your Game… Boy” is a “colourful, daring and electro-fluorescent” song from Anita Lixel, host of our podcasting show VW EscapeTV. Check out the new video clip below and don’t miss Anita’s first album announced on 2nd April.
Chris Conty does not exist. Just like Sam Lennov, Nico and his Goblin, LonelyGirl15 or Tony Sheraton (sounds familiar?). Chris Conty is a pure invention from French channel Canal + who will air next week a “rockumentary” about the “David Bowie from Belgium”.
However, since mid September 2006, there’s a wide range of websites, blogs, forums on this guy. And more than 40.000 entries on Google.
This incredible viral campign took the best of Web 2.0 to tell us a wonderful story and I must confess that I’ve been part of the believers. The huge thing is other artists (Michel Fugain, Nicolas Sirkis of Indochine, Axel Bauer, Thierry Ardisson, Marka and Laurence Bibot, Adamo…) and partners (Canal +, Universal, FNAC?, Amazon?) all played the game and fostered the buzz. Let’s see now if the documentary will talk about this “real fake” character or rather about this enormous joke.
Brice Le Blévennec presented our best creative cases along with other projects yesterday evening at IAB Net Café. For curious people, here are the links :
Brice Le Blévennec, President of Emakina, will be one of the key speakers at the Net Café Creativity organized by IAB Belgium during the Communication Week. A good opportunity to discover the potential of Internet as creative medium.
Please post your comments directly on the (