PUB and BFM Today recently invited Brice Le Blévennec for a filmed interview on the inertia of traditional media. How can press groups and advertisers adapt themselves to better respond to the evolution of society?
Our visionary of the world of communication underlined the many rear guard actions taken by the sector. “The media must change their way of operating”, he says “The world has changed, habits have changed and readers have changed too. The future is now in the hands of a new generation, that of the digital natives, those who have never known life without the cell phone.”
You can review Brice’s baleful interview on the BFM website.
To continue thinking on these lines, here is a recent presentation of Brice Le Blévennec on the future of communication and the media entitled “Looking at the future?”
In its January issue, Women’s magazine Gael published a trend-watching report on the biggest trends-to-be for 2010. The report focused on the shift in consumer behaviour, values and communication.
As often, the team of Emakination was consulted, resulting in a page-long interview with Amélie Sainthuile, strategic consultant at Emakina/Think.
In the interview, Amélie explains the values advertisers will have to take into account while mapping out their future campaigns: authenticity, crowd-sourcing, eco-responsibility, local consumering,… “Sharing becomes a fundamental value” explains Amélie, “the Internet becomes more and more a guide for all sorts of consumers. A clear example of this is the success of online community platforms such as Yunomi.be.”
A few weeks ago, Media Marketing asked our expertise center Emakina/Media to extract the pith and marrow of the Metriweb ranking in 2008. The result is very insightful article about five major trends our experts detected on the Belgian Internet scene. Download this paper in French or in Dutch and tell us in the comments what you think about it.
IT Professional – one of the many magazines we read carefully at Emakina – has a very interesting article if you plan to implement a new content management system in 2009. Read it here.
We’re very excited to announce today the birth of Emakina/Media. This new company within Emakina Group is the first Belgian media agency that will be fully dedicated to digital media only.
Emakina/Media will act as an independent entity under the “Emakina Group” umbrella. Its team of experts will cover the full spectrum of new media through an extended portfolio of services including strategy, production and media buying. This way, we want to create for advertisers the opportunity to integrate online more efficiently, from the early stages of an advertising campaign and without any compromise with traditional media.
Emakina/Media will be run by Isabelle Driege (no doubt you know her if you’re in the interactive media business) with the double position of Partner and General Manager. Isabelle started out her career in 1999 at @dnet. She participated then as Account Director to the creation of the Belgian subsidiary of Hi-Media, one of the largest online advertising sales houses in Europe. In 2003, she left for MSN Belgium before joining Aegis Media where she founded the Belgian interactive division of this international network.
The launch of Emakina/Media strenghtens our positioning as a full service interactive agency with all the in-house capabilities to address any creative, technological or strategic challenge. Check out our official press release for further information.
Four times a year, PUB magazine publishes an “extra” about online advertising with a focus on a specific sector. For the latest one, PUB selected food and drink as theme and asked our illustrator Arnaud Fontaine to design the cover (see result below). Also in the issue, a very nice case study unveiling the backstage of our b.places campaign in Second Life for Brussels Airlines.
As unveiled by L’Echo this week-end, we’re about to launch a series of live chat sessions on Join2Grow, the B2B social network that we’re building for Fortis. Our very first guest is Jean G. Zurstrassen, founder of Skynet and Keytrade Bank. This successful serial entrepreneur will answer your questions in real time as of 05.00 pm this Tuesday. See you there.
UPDATE: for technical reasons, the live conference has been postponed to this Thursday at 5.00 pm.
Good point: they did not put the news in the multimedia ghetto at the end of the magazine but considered VW EscapeTV as a “true” TV show, even though aired on alternative channels (web, iPod, mobile phone). Quite encouraging.
Brice Le Blévennec (President of Emakina) and Denis Steisel (CEO of our company) are in cover of the latest issue of PME-KMO magazine. Download the full article here. You will learn how Brice relaxes after work and who is Denis’ favorite French actress.
A few weeks ago, Brice was the star of “Patron à bord”, a show on Canal Z that follows a top manager during a typical working day. An interesting insight into our offices, our backstage and our corporate culture.
Wow! Brice Le Blévennec, President of Emakina, is the cover-boy of the latest issue of ING Entreprise, a sponsored magazine published by the bank who helped us make our IPO successful last July. Download the full article here.
Two months ago, Autovision on RTBF channel talked about VW EscapeTV to show how the automotive industry uses the Net as a new marketing channel. Check out the story below:
Anita Lixel, one of the VW EscapeTV program hosts, is in quarter final of Puredemo TV for her first disc “In Your Game… Boy”. Support her by voting online on this page and don’t forget to watch our kitsch-electro-pop singer next Monday in D6BELS on La Deux channel.
By the way, Anita has been selected in the “young blood” series featured in the Dutch-speaking version of Elle magazine. Download the article here.
Yesterday was the official launch of Brussels Airlines, the new company born out of the merger between SN Brussels Airlines and Virgin Express. Emakina took care of the website and developed a new functionality called “manage my booking” that will make your traveler’s life easier : even after registering your ticket, you’re now able to change your destination, your meal, your seat… A more personalized, “self service” approach that we’ll continue to improve next year.
After SN Brussels Airlines we built in more than 47 different versions, we’re delighted that Brussels Airlines’ management selected us again for its e-commerce website.
A few trivia about this project:
1. In order to keep the logo confidential, our team had to work with a fake one until yesterday morning.
2. In the same spirit, we didn’t have an official graphical chart until halfway the project.
3. We had to integrate all the functionalities of former flySN.com and more.
4. The current website counts 20 pages in 3 languages only. But we’re building a second version, scheduled for early 2007, that will offer 6 languages and over 200 pages. Stay tuned!
UPDATE: IT Professional relates the challenges we had to face with this project.
Yesterday morning, two radio stations interviewed us on the acquisition of YouTube by Google, the rise of Web 2.0 and some of the intellectual flaws hidden in this buzzword. Download the files here :
Denis Steisel, CEO of Emakina, talks about our recruitement needs (and how me manage to fill them) in the latest issue of Références (a job ad supplement distributed each week with Le Soir, Trends/Tendances, L’Echo…). Download his interview here. By the way, if you’re an experienced web developer or a talented project manager, we’re still looking for interesting profiles…
This Monday in Belgian newspaper La Libre Belgique, Brice Le Blévennec, President of Emakina, is asked how he sees the Internet in ten years. Check out the article here and don’t hesitate to give your own opinion in the comments below.
This week-end, daily newspaper La Libre Belgique asked Brice Le Blévennec, President of Emakina, to give his stance about the present conflict between Google and some publishers of the French-speaking press in Belgium. Check out his opinion on this page. For those who are not fluent in French, we propose here a small summary.
The battle has begun between Google and some publishers of French-speaking dailies. But these already lost the war when the Internet entered our daily life ten years ago. Instead of massively investing in this new medium, they’ve never deployed a long term vision. Today, they pay a huge sum for this hesitating behaviour and want to fill the gap by suing Google in court.
Yes, you can blame Google who despises the local law. But, if you look carefully, this search engine is less a threat than a fantastic opportunity to attract youngsters whose media habits are totally different from their parents ones’ : they watch less television, they don’t read newspapers anymore but they’re Internet heavy users. Here lies the real issue : publishers should focus again on their core business (content creation) to reach readers where they are now (on the Net, the iPod, the mobile phone…). In ten years, consumers’ attitude towards media has completely changed. It’s to adapt the business model.
On short term, French-speaking newspapers will probably register a minor traffic loss due to their black-listing from Google’s database. On long term, they will simply disappear from people’s mind. A good source of inspiration for them would be what De Persgroep did in the Northern part of our country : Het Laatste Nieuws.be is now fifth most visited website on the Belgian market and even gave birth to a web-only, French-speaking newspaper, 7sur7. When will we see such an ambitious project on the other side of the linguistic border?
