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Brand Experience Score© Wave 4 : les enjeux de demain pour 14 grandes marques du secteur automobile.

Après trois études qui s’intéressaient au secteur des cosmétiques, de la mode féminine et du bricolage-jardinage, Emakina, l’agence de communication global, native du digital, dévoile aujourd’hui les résultats du Brand Experience Score© Wave 4 consacré aux marques automobiles. Pour la première fois, IBM est le partenaire officiel et sponsor des études sectorielles Emakina Brand Experience […]

Agencies and the chatbot challenge

The smartphone has become the technological tool we depend on most in our everyday lives: it allows us to find (and find again) information we need, entertain ourselves, remind us what we are supposed to be doing, calculate our sporting progress, and remotely control connected objects or domestic applications. Of course, we also use it […]

Reinventing yourself – How Brice became a geek

Ever wanted to take a peek into the mind of a CEO of an international digital and communication agency? This is your chance… Emakina Group’s CEO Brice Le Blévennec sometimes refers to himself as ‘an Uber Geek’, and considers it an honorary title. But how did he become a geek? How did the fire kindle […]

Emakina/Communication welcomes CRM expert Kenny Van Beeck

Kenny Van Beeck, founder of EmailGarage joins the Emakina family. The senior expert in marketing automation and direct marketing integrated the Emakina/Communication team in Brussels and already started working on first projects. Over the last 15 years Kenny earned his spurs as a trusted consultant and business developer for companies such asUnilever, Sara Lee, Thomas […]

Emakina wins Selligent ‘Campaign of the Year’ and ‘Best Creative’ Award

Emakina won two major prizes at the 2016 Selligent Awards gala during the Selligent River Summit in Lisbon – Selligent is the world’s leading independent provider of 1-to-1 engagement solutions for relationship marketing. The jury recognised the digital agency’s top performance and best practices in innovative and creative campaign management for the My Way E-Blackmail. Emakina […]

Brace Yourselves: Emhackinathon 2016 Is Coming

After the great success of last year’s edition, the Emhackinathon is back! And the big star of this Emhackinathon 2016 is… *drum roll* CHATBOTS! Also called conversational agents, these bots are conceived to help you find goods, to access services more easily, but also for the sole purpose of entertaining us. REGISTER HERE Organized in […]

Hats off for the unsung office heroes

That’s how it goes… The world belongs to strategic consultants, project managers, senior account executives, top designers, and a hundred other beautiful people making great things happen… Their work is appreciated, their creations win applause, awards even, and they happily claim their deserved place in the spotlight. But they achieve their goals thanks to the […]

Cannes 2016: reinventing agencies lead the way

Insights by Andrew Berglund (@_AndrewInc) Executive Creative Director at Emakina Silicon Value This year’s theme appeared to be about agencies reinventing themselves. It’s about redefining their offer and in fact underlining their need to be agile, and not rooted in one solution suffering from “the Madison Avenue syndrome”. Instead the trend is more towards “Silicon […]

My Way opens car doors for students

Empty–nest syndrome noun emp·ty–nest syndrome \ˈem(p)-tē-ˈnest-\: a feeling of prolonged sadness, loss, or emptiness that is often experienced by a parent whose children have grown up and moved away from home With summer approaching, a whole new flock of young birds is preparing to fly off to college or universitiy, leaving their parents suddenly in […]

It’s raining awards!

Emakina has received quite a lot of awards these past few weeks. This is no overstatement, as Emakina recently received 42 awards! Yes, you read correctly! Let’s break this down together… 19 Horizon Awards With 19 awards, Emakina equals its remarkable 2015 performance, when the competition named it “Top Agency/ Developer of the year”. Mike […]

Get your game face on!

Every once or twice a month at Emakina, knees get weak and hands are shaking. Not because we’re anxiously waiting on a reply from a pitch we did – although that occasionally happens too. But rather because everyone’s looking at their cards, pawns or whatever else it is you’re playing with at Board Game Night. […]

Scrum Master Kevin Ambrogi joins Emakina’s Web Building team

The latest recruit to the Emakina Web Building team is Kevin Ambrogi, a Scrum Master and PMP-Certified Project Manager. He has already started work on first clients, such as Starwood Hotels and the international ngo Education Above All. Over the last months, Emakina’s Web building talent pool in Brussels added several new talents to its […]

Emakina Lead Android Developer brings Nougat to work

Benjamin Monjoie, Lead Android Developer at Emakina has made it a personal point of honour to celebrate each new version of Android with his colleagues. So, this morning the good people at Emakina.BE found a refreshing message in their mailbox. Some fun information, in combination with Benjamin’s promise of wonderful candy. A nice way to […]

Emakina.SE up and running in Sweden, with 4 new clients and a fun Eurocup event

Congratulations to our colleagues in Stockholm… Rising Nordics digital agency Dempsey becomes Emakina.SE ! Rebranded as Emakina.SE, the youngest member of Emakina Group kicks off the summer as lead agency for new Swedish and international clients and an exciting project in Stockholm for Expekt, celebrating the Euro 2016. Richard, Erika and Joel, The Emakina.SE management […]

Evaluate the ROI of your Digital Transformation through the User Equity Model

This article by Brice Le Blévennec was first published in French in the Inside Magazine. In their new role of experts in user experience design, the agencies that assist companies in their digital transformation must have tools and processes enabling them to identify priorities and to measure the results of their activities. How can we […]

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