A week-end to Show Off!

Jan 27 2011

Startup Weekend is an intense 54 hour event which will start tomorrow. It will bring together people with different skillsets – from software developers and graphics designers to business-minded aspiring entrepreneurs – to pitch ideas, form teams, and attempt to transform a mere idea into the beginnings of a viable startup business over the course of a weekend. A first in our country !

The participants will briefly present their business ideas in front of a selected jury composed by a panel of experts. For this edition, Brice Le Blévennec will be part of the jury composed by 8 business managers and marketing gurus.

Time: Brussels Startup Weekend event will kick off on Friday January 28 at 18:00, and will conclude on January 30 at 22:00.
Place: BetaGroup Coworking, ICAB, 4 Rue Peres Blancs/Wittepatersstraat, 1040 Etterbeek (Brussels)

You can register here.

EuroIA talk: on why we should NOT focus on user experience

Nov 5 2010

EuroIA is the premier European event on Information Architecture: three days of workshops, presentations, panels, and networking opportunities for information architects from across Europe and around the world.

This year, one of Emakina/Architects‘ specialists, Koen Claes, was invited to come share his insights on user experience, and presented a case on why we should NOT focus on it.

A terrific presentation that has been really well received by the audience. If you didn’t get the chance to be there, here it is

Drama 2.0: towards a new interactive narration form

Oct 15 2010

“Once upon a time…” For centuries on end, storytelling hasn’t changed by one comma. The rules of the game were unchanging and intangible: one needed unity of time, space and action. Today, under the pressure of digital media, these fundamental principles of storytelling are being shattered.

Read the rest of this entry »

Emakina Academy’s keynotes just arrived!

Oct 11 2010

If you didn’t get the chance to be with us at our last Emakina Academy on Facebook Marketing, you will find all the keynote presentations here. Facts, figures and sexy ideas.

Facebook wins Places in the geo-localised marketing race

Sep 21 2010

Facebook has officially announced the launch of its localisation service, called Places.

The launch was more than just the launch of a simple feature: it is also a way to move the geo-localised social functionalities out of its early adopter status and moving them into the mass market segment.
Facebook has been smart and has set up a partnership with the main geo-localised social players (foursquare, Gowalla, Yelp and Booyah) allowing them to use Facebook Places within their application. Read the rest of this entry »