Feb 16 2012

The combined positive energy of Electrabel, Group GDF SUEZ and Emakina truly starts to create communication sparks. Electrabel launched its new consumer website, introduced a new version of the Electrabel Energy Manager and produced a practical new mobile application for this Energy Manager service.  All ‘signed’ Emakina.

Electrabel, the first energy provider in Belgium, is a long-standing client of Emakina. About one year ago, a new pitch was launched and Emakina came out of this contest as the winner: the agency was named preferred supplier of Electrabel. New in this relationship was that the mission would include social and mobile media, besides web activities.

• Energy Manager

Electrabel helps its customers to reduce their energy consumption and environmental impact. So it wanted to offer its customers a new service that could make them true partners in this valuable effort. The Energy Manager allows them to fine-tune their energy actions and reduce gas and electricity consumption.

In the application, customers fill in their gas and electricity consumption. They then receive a clear analysis, with state-of-the-art bar charts and graphs indicating their energy history. They can also opt for data in a list format, of course. This information is the starting point for improved energy management, with a coaching support, offering practical tips and insights.

The Electrabel Energy Manager is also available on iPhone and Android. It targets both residential and small office/home office clients. For users on the move, the Energy Manager app is the perfect addition to the Energy Manager website.

• Spreading the word

Emakina is also the partner for Electrabel’s web activation campaigns, including promotion and bannering actions. The campaign now starting will highlight the launch of the new online application for residential customers. It will also introduce the other mobile applications, Electrabel Mobile and Electrabel Energy Manager for Professionals. Banners in different formats are placed on key Belgian portals and news websites. Objective is to generate traffic to the different Electrabel websites and apps. The tools are really handy and valuable, so this promotion really is worth the energy!

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Feb 10 2012

Clinique, the leading American brand of dermatologist-developed cosmetics and its digital agency Emakina once more offer a nice surprise to beauty lovers. Clinique introduces its new tool for women, that helps them select the best suited foundation for their skin type. Each beautifully crafted Clinique skin care and makeup product is allergy tested and 100% fragrance free.

The website allows users to connect via their Facebook account. Once the visitors provide access to their pictures, the Clinique ‘advisor’ asks two quick questions about their skin type and possible makeup problem. The answers help to define the perfect foundation, matching the different characteristics of each beauty. The tool now proposes the ideal foundation solution, together with a beautifully adapted picture, adjusting contrast and light, and nicely framing the result in a real star lodge setting. The ‘star photo’ offers a glimpse of the beauty effect the correct foundation will create.

This original campaign already proves to be a great success, with over 3000 registered participants. Clinique’s pages on Facebook for the Netherlands and Belgium have already attracted more than 18.000 members, making it a real beauty forum. Clinique believes that every skin can be great skin. The new tool is once more a new step towards that goal!

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Dec 19 2011

We have kept it quiet for a while, but now it can be unveiled: Bonduelle has chosen Emakina for developing their complete online brand strategy! After a pitch which involved several contestants, Emakina was ultimately preferred over its competitors for its strong strategy and extensive experience in fast-moving consumer goods.

Emakina will implement Bonduelle’s online presence for both the Netherlands and Belgium in the same way as for the international brand. Emakina will develop an entirely new brand platform, different online activation campaigns and will especially focus on improving the company’s social presence. Our copywriters’ unit has already written dozens of recipes with a fresh tone-of-voice, and the other texts on the website are now in line with Bonduelle’s new guidelines. The completely revamped website (for Belgium and for Netherlands) is online and new functionalities will be rolled out in steps.

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Dec 16 2011

Emakina defines a new positioning for the famous watch brand Rodania. It puts forward the brand’s family values, its spontaneity and proximity. Rodania is a Swiss brand that has been on the Belgian market for several decades. It is well known with the Belgian public, thanks to its involvement in the cycling world.

It is a brand that is part of everyday life. An accessory one wouldn’t want to miss. A watch that experiences all the good and bad moments together with its owner. A positioning that evokes the simple pleasure of living each moment intensely, of stopping time in order to take some time. To do the things that truly matter. The visuals of the campaign clearly illustrate these pleasures: they show instant moments of complicity between a mum and her daughter or the joy after winning a friendly match with some mates for instance. There are 5 visuals, to be discovered in the coming weeks.

With this campaign, Rodania returns to an aspirational and emotional approach, close to the people, that illustrates the joys and instant emotions that come with the precious moments of everyday life. The positioning is translated into a brand new baseline: (Re)Take time.

This new positioning is illustrated with different actions, including a billboard campaign (bus shelters and Morris) at the end of the year, an insert, print – magazines and dailies -, and POS material, retailer actions and a video to be shown via in-store displays. A special campaign has been made for the ‘Swiss made’ line. It comes with the same baseline and will be used worldwide.

The visuals have been shot by the Belgian photographer Jasmine Van Hevel. She has the gift of telling a story throughout a particular detail and has put all her romanticism and talent to use in order to bring strong emotions. In order to freeze a moment in time… and to allow us to take back time.

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Sep 14 2011

Estée Lauder, un des leaders mondiaux des produits cosmétiques, a choisi Emakina pour assurer toute la stratégie digitale, sociale et e-commerce de sa marque.

L’accord conclu n’a pas tardé à produire ses premiers effets avec le lancement le 29 août de la page Facebook d’Estée Lauder Belgique doublé d’un concours en partenariat avec le magazine féminin Elle Belgique et Elle Hollande. La marque propose ainsi aux candidates de se « dévoiler » de manière originale sur www.facebook.com/EsteeLauderBelgique

« Rien à cacher »
Pour le lancement de la nouvelle gamme Illuminator, l’agence conçoit une application facebook qui permet aux consommatrices de se dévoiler vraiment ! Les consommatrices n’ont sûrement RIEN A CACHER ?! Avec ce concours Facebook, rien de plus simple : il suffit de se décrire en quelques mots et de choisir les 5 posts ou photos qui dévoilent le mieux sa personnalité, et  montrer que l’on a rien à cacher. Les amis Facebook sont appelés à voter et à juger qui ne cache rien. Une formule qui plait au vu du nombre impressionnant de participantes qui ont déjà remplit leur profil.

Star d’un jour
À l’issue de ce concours, ce n’est pas seulement 50 lots de produits Estée Lauder qui sont offerts, en effet  les 10 meilleurs profils (5 francophones et 5 néerlandophones) feront l’objet d’un reportage sous les flashs d’un paparazzi et auront la chance de voir leur histoire d’un jour publiée dans le magazine Elle (Belgique et Hollande) ainsi que sur la page Facebook d’Estée Lauder Belgique.

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