AIDS is a gift we all want to avoid. To increase awareness of Belgians and motivate them to get tested, the advertising agency Emakina created a series of actions for Sida’Sos, using original, unconventional media.
We decided to convey our message in the same way as the disease spreads. We developed media carriers that can be transmitted unknowingly.
Our media campaign centered around 3 unexpected channels:
- Stickers on coins: hundreds of coins were distributed during events this summer, on festivals, and at the city ‘Apéros’, casual outdoor get togethers.
- Free Hug Stickers: at various events, people who enjoyed a good hug, carried a Sida’Sos sticker.
- Wrapping paper: an original and especially designed wrapping paper was created to wrap Christmas and New Year’s gifts. The paper contained a small message, cleverly repeated in the design. This information was only discovered when paying attention and looking at the wrapping paper up close.
These three actions clearly raised awareness of the AIDS issue in Belgium, reaching over 1.000.000 contacts and increasing the number of people tested in the country by several thousands.
ING Belgium is always looking for new talent, especially for its IT and commercial departments. In collaboration with Emakina, the company now upgraded its careers website. The site is like a brand new suit, tailor made, including twenty videos to strenghten the key messages.
Based on their desire for a stronger foothold in the digital world, ING Belgium has started modernizing its website for potential future employees. As part of this effort, the twenty videos place the spotlight on employees of the bank. Emakina was responsible for the production of the video testimonies and the visual modernization of part of the site. In videos on the homepage, a succession of ING Belgium talents sit in the design orange chair and share their experiences at the bank.
The testimonies of the staff also explain the process of developing an IT project – the IT project lifecycle. This way, the bank clarifies this complex process, highlighting that each professional plays a key role in it and is an important link in the lifecycle chain.
With the renewed site, ING Belgium once more confirms its innovative vision, while adressing the wishes of its future collaborators in a more precise and direct way. In 2012, ING Belgium wants to hire about 135 IT profiles and over 300 sales staff for its Retail department. Last year, the company already hired more than 300 profiles both in IT and commercial jobs.
Having healthy eating habits has become a big trend in society. People pay more and more attention to what they eat. We now look at tags on products we eat, if they contain food dyes, preservatives or how many calories they have. Food additives are present everywhere, they are either natural or manufactured substances that are added to food for a variety of reasons, for example to restore the colour lost during processing, to add a sweet taste to the product or to prevent spoilage.
The aim of the European Commission’s Directorate General for Public Health and Consumer Protection (DG SANCO) is to help make Europe Union’s citizens healthier, safer and more confident. Therefore, DG SANCO requested Emakina/Motion to produce a viral video aimed at SMEs, in order to communicate on the introduction of a more efficient, simplified and transparent procedure for authorisation of food additives.
The Commission considers it important that the concerned stakeholders as well as the EU citizens in general are informed about this new legislation. The ‘Food additives’ video campaign introduces Jim, a demanding customer in a restaurant who tests and scans all the food he finds on his plate.
The objective of this video clip is to attract attention to the SANCO website where all information about the use, safety and benefits of food additives can be found. The different scripts aim at delivering a positive message, a single idea and situation, often funny, easy to understand. Now you know there is no need to scan your food for additives, their safety has been scanned for you!
Great news! The Perfect Serve movie ‘Gin & Tonic’, produced by Emakina/Agency and Emakina/Motion for Schweppes, has been nominated by the CFP-Belgium Awards. The film is nominated in the “Editing” and “Sound Design” categories.
The CFP-Belgium Awards is a compendium of the most outstanding commercials selected for excellence and achievement in various craft categories, is an unequaled celebration of the creative value of Belgian commercial filmmaking.
Don’t hesitate to go sustain Emakina and to party by booking your free entrance here (before Monday 15th of November) .
Nuance is launching a set of fantastic new applications, including an iPhone and iPad application (already live in US, UK, Germany & France), a speech recognition software for Mac (MacSpeech) and a new version for PC (Dragon NaturallySpeaking). Nuance also provides technology for navsystems like the ones from Ford, BMW, Mercedes and TomTom.
Nuance wanted Design is Dead and Emakina/Motion to bring all these technologies together in one movie. See the results bellow…
