Jan Govaert trades his job at Ogilvy for a new challenge as Strategic Planner at Emakina. He joins Emakina’s strategic team in Brussels with a focus on international clients.
Emakina.FR this week introduced its brand new Brand Experience Platform©. This is an efficient brand management methodology for mapping selected brands active in a specific sector. To launch the platform, a first full market analysis was presented in Paris, the Brand Experience Score© of the top cosmetics brands in France.
Manuel Diaz, president of Emakina.FR said: “We have entered a new era, the era of experiences. To stand out and attract the attention of the consumer, brands today must offer unique experiences. Brands that truly understand they will be judged on their experience/price ratio rather than their quality/price balance will be the winners of tomorrow. “
The all-time Belgian classic, published since 1938, is now more than just a comic-strip journal! Emakina joined forces with Dupuis Editions, creating a digital extension of the comic strip in the form of the Spirou.Z mobile app. In doing so, Dupuis is targeting the children of 2013, using their preferred language: the touch screen. The […]
The Reference, a proud member of the Emakina Group, has recently announced its partnership with TapCrowd, a ‘self-service’ app building platform. The collaboration between the two Ghent-based companies completes the offering of The Reference/Mobile to a 360° mobile agency and supports TapCrowd in the further expansion of its success story. As partners, The Reference/ Mobile will integrate […]
Emakina.FR and the Odoxa Institute executed an in-depth survey of people in France aged 18 and older. The results indicate the relationship of the French and their brands is changing. More than 80% of the French rely on their own experience or those of people around them to decide on their purchase. The first result […]
It’s been almost two and a half years since we started working with Bavaria, the largest independent brewery in the Netherlands, founded in 1719. Since then the Emakina Group has developed the brand’s 59 local websites, serving the public of no less than 49 countries! Soon we’ll simply count the countries for which we did […]
iDBUS, SNCF’s fast-growing European coach line, announced it changes its name to OUIBUS. The innovative international travel service also launches a new house style and adds 170 destinations to its French offer. For the online rollout of this whole new chapter the leading coach company partnered once more with Emakina. The fully updated website now […]
The A3 Sportback, a beautiful love story Share our enthusiasm, and vote for the Emakina case via this link! But don’t wait too long, voting ends on Wednesday 14th May at midnight. Emakina entered the list of 6 nominees of Selligents’ International Partner Awards, for the second year in a row. Your vote really counts, […]
…and never knew who to ask – is available on the Nuclear Forum website! The debate about the use of nuclear technologies is vital in many democracies including the Belgian one. However, only few citizens are adequately familiar with the omnipresence of nuclear technologies in our daily lives. This created the need for an online […]
This week, global research firm Forrester launched its two yearly WCM report, titled “WCM for Digital Experiences”, presenting an in depth look at the 10 WCM vendors, identified as the “most significant providers in this field”. As a leading European agency, we are very pleased to see that our partners are doing so well! No surprises at […]