The combined positive energy of Electrabel, Group GDF SUEZ and Emakina truly starts to create communication sparks. Electrabel launched its new consumer website, introduced a new version of the Electrabel Energy Manager and produced a practical new mobile application for this Energy Manager service. All ‘signed’ Emakina.
Electrabel, the first energy provider in Belgium, is a long-standing client of Emakina. About one year ago, a new pitch was launched and Emakina came out of this contest as the winner: the agency was named preferred supplier of Electrabel. New in this relationship was that the mission would include social and mobile media, besides web activities.
Energy Manager
Electrabel helps its customers to reduce their energy consumption and environmental impact. So it wanted to offer its customers a new service that could make them true partners in this valuable effort. The Energy Manager allows them to fine-tune their energy actions and reduce gas and electricity consumption.
In the application, customers fill in their gas and electricity consumption. They then receive a clear analysis, with state-of-the-art bar charts and graphs indicating their energy history. They can also opt for data in a list format, of course. This information is the starting point for improved energy management, with a coaching support, offering practical tips and insights.
The Electrabel Energy Manager is also available on iPhone and Android. It targets both residential and small office/home office clients. For users on the move, the Energy Manager app is the perfect addition to the Energy Manager website.
Spreading the word
Emakina is also the partner for Electrabel’s web activation campaigns, including promotion and bannering actions. The campaign now starting will highlight the launch of the new online application for residential customers. It will also introduce the other mobile applications, Electrabel Mobile and Electrabel Energy Manager for Professionals. Banners in different formats are placed on key Belgian portals and news websites. Objective is to generate traffic to the different Electrabel websites and apps. The tools are really handy and valuable, so this promotion really is worth the energy!
The cosmetics brand Clinique has just launched its new e-commerce site for the Netherlands, with the support of its digital partner agency Emakina. The Belgian e-shop is announced to follow in a few weeks.
Clinique is a prestigious American brand offering a wide range of cosmetics, skin care, makeup and fragrances. Each Clinique skin care and makeup product is allergy tested and 100% fragrance free – crucial in a world where allergies have been labeled the modern epidemic. All its care and makeup products are based on a dermatological heritage: adapted to each skin type and its needs for unparalleled comfort. Clinique has become a symbol of personalized beauty around the world.
The e-commerce business is currently booming: in Belgium, for example, the number of online sales rose by nearly 24% between 2010 and 2011. More and more brands are starting their own online sales service and are moving towards integrated solutions, such as Clinique’s e-commerce site, developed by Emakina.
The Clinique website for the Netherlands has been fully revised and rejuvinated. New headers create added content value to the home page and many other pages. Emakina really did a full website makeover, establishing a direct relationship with the client, inviting female or male visitors to directly buy all products online there and adding some “web exclusives”, all with delivery in 3 working days.
The new site also provides many tips to help the fairer sex choose wisely and direct every person to the product that truly matches him or her. This advice is related to beauty and skin care. It also includes a tool to make your own skin analysis, before proposing the best suited solution.
For the launch period of the site, customers are offered free shipping of the products, plus a free range of samples for their first order.
ING Belgium is always looking for new talent, especially for its IT and commercial departments. In collaboration with Emakina, the company now upgraded its careers website. The site is like a brand new suit, tailor made, including twenty videos to strenghten the key messages.
Based on their desire for a stronger foothold in the digital world, ING Belgium has started modernizing its website for potential future employees. As part of this effort, the twenty videos place the spotlight on employees of the bank. Emakina was responsible for the production of the video testimonies and the visual modernization of part of the site. In videos on the homepage, a succession of ING Belgium talents sit in the design orange chair and share their experiences at the bank.
The testimonies of the staff also explain the process of developing an IT project – the IT project lifecycle. This way, the bank clarifies this complex process, highlighting that each professional plays a key role in it and is an important link in the lifecycle chain.
With the renewed site, ING Belgium once more confirms its innovative vision, while adressing the wishes of its future collaborators in a more precise and direct way. In 2012, ING Belgium wants to hire about 135 IT profiles and over 300 sales staff for its Retail department. Last year, the company already hired more than 300 profiles both in IT and commercial jobs.
Bavaria launches its brand new consumer website, in close collaboration with Emakina. With this move, the largest independent brewery in the Netherlands kicks of its new online communication strategy. The two first markets to cross over to the new website are the Netherlands and the United Kingdom. In the coming three months, 21 other countries will follow.
Bavaria’s new website is based on the idea that websites are no longer leading the consumer’s online action as a platform. Peer Swinkels, Bavaria board member, explains: “The new site for us is a top quality business card, where the Bavaria consumer can quickly receive the right information in inspiring surroundings. However, we would like to engage the dialogue with our customers in the environment where they are already present on their own initiative, for instance on Facebook.“
Swinkels continues: “The launch of the new website is the first step in the new online communication strategy and will be followed this year by various initiatives in the field of social media. This strategy will also enable the consumer to be more and more “at the table” with us, in conversation when we are developing new initiatives.”
To build the website, Bavaria opted for a collaboration with Emakina. A so-called ‘glocal design’ was chosen as the path to producing the web content. This means that the website will have the same look and feel in each country, but will be filled with local content. Via IP targeting, each visitor will discover the website of his/her own country. The renewed site is based on the latest HTML 5 technology and is therefore available on all platforms.
Emakina has yet another exciting web project online for a client.
bpost asked Emakina’s web team to imagine and implement a registration platform to allow customers to register online to bpack 24/7. bpack 24/7 is a new service that allows customers to collect their postal packs in automatic parcel machines.
This new platform allows external partners to make use of the bpost customer’s data through web services. The web services of this platform are open to bpost Business Clients. It opens up new B2B opportunities for third partners like Ebay. They can from now on use this application for fast and efficient sending of pachages, based on one single memberID.
And the new site also includes SMS services to warn the customers. This service is managed by Mobileweb.
On a more technical note, the site was build and customized with Umbraco CMS. The registration platform contains extra synchronizing web services to communicate with ByBox, who is in charge of the parcel machines. This web application also provides xml-based information to IPEX for the registration card.
