Feb 17 2012

Emakina is one of the big winners in the Interactive Media Awards, with 2 ‘Best in Class’ and 4 ‘Outstanding Achievement’ distinctions. The jury of this worldwide contest follows the highest standards of excellence in web design and development and honours individuals and organizations for their outstanding achievement.

The Interactive Media Council (IMC) who created the awards is an international association of leading web designers, developers, programmers, advertisers and other web-related professionals.

International Crisis Group and Evolta City, Best in Class

The ‘Best in Class’ award is the highest honour bestowed by the Interactive Media Council.

This year, Emakina’s The Reference receives the prestigious award for the International Crisis Group Website. The project successfully combines the serious nature of this worldwide organisation with its dynamic, open communication style, while emphasizing ICG’s values and strengths.

Panasonic Evolta City, a project by Design is Dead also received this highest honour, in the category  ‘Community’. The collaborative social media game brought together players from across Europe to build the biggest Zero CO2-emission City on the World Wide Web.

The jury declared both winners excelled in all areas of the judging criteria and achieved a perfect or near perfect overall score. Both sites represent the highest standards of professionalism, compliance, impeccable planning and execution.

Four Outstanding Achievements

The ‘Outstanding Achievement’ awards are the second highest prize bestowed by IMA. Emakina was selected four times out of the international pack of competitors.

The Schweppesonality campaign won in the ‘Lifestyle’ category. The Schweppes brand is working on a global rebranding, together with Emakina. Schweppesonality is an original activation campaign about the fans of the brand and their charismatic, unexpected and inspiring personalities, true Schweppesonalities.

SamsungWorld received the award in the category ‘Community’ and ‘Consumer Services’ website.  This new online meeting point for Samsung clients channels all opinions and discussions on Samsung and its products towards one, dynamic environment. Visitors exchange ideas and discover promotions, goodies and news items, in a tailor made CRM system.

50 Lawyers last but not least is the winning campaign for Test-Achats, in the category ‘Professional Services’. In a web centric campaign eco system, consumers were invited to file their complaints online and share their experience in social media. The original campaign showed TestAchats/Test-Aankoop lawyers in a military training camp, preparing to fight for the rights of their consumer clients.

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Jan 11 2012

The Mii, SEAT’s eagerly expected newest model makes an original preview appearance at the Brussels Motor Show. Visitors can discover it in augmented reality. SEAT has been a client of Emakina for over a decade. It once more called on the agency team to invent and execute this exciting new campaign.

The Spanish car maker SEAT has increased its investments in digital communications over the last years. During the 2012 Brussels Motor Show, it offers visitors the chance to explore the brand new Mii through a new digital experience, before its official launch later this year.

Teasers and posters in the passage ways of the fair generate additional traffic to the SEAT stand. A team of hostesses with iPads welcomes the public and invites them to make the virtual Mii discovery tour. SEAT fans are  also photographed next to the hot new car, to find their snapshot on the Club SEAT website. They can request additional information and register to be informed first of the car’s release date in our market.

In the following days the application will also be available on the AppStore, for iPhone 4 and 4S and iPad 2. This entire launch campaign, including the activation campaign and mobile applications, was developed by Emakina.

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Dec 30 2011

Having healthy eating habits has become a big trend in society. People pay more and more attention to what they eat. We now look at tags on products we eat, if they contain food dyes, preservatives or how many calories they have. Food additives are present everywhere, they are either natural or manufactured substances that are added to food for a variety of reasons, for example to restore the colour lost during processing, to add a sweet taste to the product or to prevent spoilage.

The aim of the European Commission’s Directorate General for Public Health and Consumer Protection (DG SANCO) is to help make Europe Union’s citizens healthier, safer and more confident. Therefore, DG SANCO requested Emakina/Motion to produce a viral video aimed at SMEs, in order to communicate on the introduction of a more efficient, simplified and transparent procedure for authorisation of food additives.

The Commission considers it important that the concerned stakeholders as well as the EU citizens in general are informed about this new legislation. The ‘Food additives’ video campaign introduces Jim, a demanding customer in a restaurant who tests and scans all the food he finds on his plate.

The objective of this video clip is to attract attention to the SANCO website where all information about the use, safety and benefits of food additives can be found. The different scripts aim at delivering a positive message, a single idea and situation, often funny, easy to understand. Now you know there is no need to scan your food for additives, their safety has been scanned for you!

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Dec 21 2011

Christmas is a very busy time of year for Santa Claus! He has to get the sleigh ready, feed his reindeers, check his list to be sure he hasn’t forgotten any good girls and boys… and make sure that the toys the elves have purchased are not only fun, but also safe! The European Commission, and particularly the DG Move, has entrusted Emakina.EU with the production of a video promoting the safety of toys, and giving parents some useful advice on which kind of toys to buy.

Toys are there to entertain children and give them fun, and are an important part of a child’s development and growth. In addition to meeting the child’s interests, one of the major things parents should keep in mind is the age brackets for use associated with toy. This is the goal of the European Toy Safety Campaign that the European Commission has launched this month; it intends to show how to get the safest toys, and how to use them safely!

The ‘Safety of Toys’ campaign includes a video clip with toy safety tips, and introduces the ‘CE marking’ little robot who tests the toys in a vast toy shop to make sure they are safe for children to use, after the guard has done his last night round. Cards with toy safety tips reinforce this message in hundreds of toy stores all over the EU.

This video clip was disseminated with a large success on Internet and it is now available for TV broadcasts as a public service message. Parents and children hold now all the cards to spend good forthcoming festivities, safely!

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Dec 16 2011

Emakina defines a new positioning for the famous watch brand Rodania. It puts forward the brand’s family values, its spontaneity and proximity. Rodania is a Swiss brand that has been on the Belgian market for several decades. It is well known with the Belgian public, thanks to its involvement in the cycling world.

It is a brand that is part of everyday life. An accessory one wouldn’t want to miss. A watch that experiences all the good and bad moments together with its owner. A positioning that evokes the simple pleasure of living each moment intensely, of stopping time in order to take some time. To do the things that truly matter. The visuals of the campaign clearly illustrate these pleasures: they show instant moments of complicity between a mum and her daughter or the joy after winning a friendly match with some mates for instance. There are 5 visuals, to be discovered in the coming weeks.

With this campaign, Rodania returns to an aspirational and emotional approach, close to the people, that illustrates the joys and instant emotions that come with the precious moments of everyday life. The positioning is translated into a brand new baseline: (Re)Take time.

This new positioning is illustrated with different actions, including a billboard campaign (bus shelters and Morris) at the end of the year, an insert, print – magazines and dailies -, and POS material, retailer actions and a video to be shown via in-store displays. A special campaign has been made for the ‘Swiss made’ line. It comes with the same baseline and will be used worldwide.

The visuals have been shot by the Belgian photographer Jasmine Van Hevel. She has the gift of telling a story throughout a particular detail and has put all her romanticism and talent to use in order to bring strong emotions. In order to freeze a moment in time… and to allow us to take back time.

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