Je ne sais pas vous, mais pour ma part, cette interview d’Angela Ahrendts, CEO Burberry, est la meilleure vision digitale que j’ai jamais entendu de la part d’un grand dirigeant de maison de luxe.
Multi touch point marketing, multi channel marketing, brand experience, social oriented, toutes les valeurs que l’on défend chez Emakina y sont résumées.
Et si Burberry montrait la voie à l’industrie du luxe qui a tant de mal à s’adapter à ce nouveau monde digital ?
On Wednesday, 8 June 2011, Emakina Group proudly launched what will definitely be one of the most amazing websites of 2011—the website of OFFF 2011! This is a true Emakina Group baby with intelligent and creative concept, design and architecture by Design is Dead, by extensive tweaking and tuning by Emakina.BE and intense PHP programing by Emakina.FR.
When we were asked last year if we were interested in concepting, designing, and creating the website for the OFFF festival 2011, to be held in Barcelona, we didn’t have to think about it very long. ‘Hell yeah!’, was the phrase, if memory serves. So we put three young, creative talents on the project and waited for the magic to happen, with a little (well, a lot of) help from their eager Design is Dead colleagues. That it did is easy to see: one look at their fantastic funky web creation proves that great and original minds were at work. Watch out Barcelona—Emakina and Design is Dead are coming!”
The agency Emakina has been selected by Facebook to join the Facebook Preferred Developer Consultant program (PDC). This program helps pair brands and organizations with the most qualified developers and resources to build advanced, brand-building Facebook Platform integrations.
As a Facebook Preferred Developer Consultant, Emakina will continue to integrate the newest developments from Facebook, (functionality, applications, etc.) into the communications strategies they develop for their clients.
Before naming the agency as a member of the PDC program, Facebook examined various campaigns and applications developed by Emakina and assessed their skill in integrating Facebook technology into their communication strategies.
Emakina demonstrates real ambition in their social media strategies, developing solutions that integrate with Facebook, notably for Schweppes, ING, Powerade, the Route du Rhum, or for Buffalo Grill, with geolocation couponing using Facebook Deals.
Brice Le Blévennec, president of the Emakina Group, said, “We anticipate the arrival of a new generation of web & mobile applications, which innovate using the social graph – the mapping of all relationships between individuals. Being chosen by Facebook as part of the PDC program is a privilege which enables our agencies to work closely with one of the most dynamic and innovative companies in the field of social business. We’ll have access to best practices and product guidance from Facebook, which we’ll use to propose the most innovative solutions in social marketing to our clients.”
The Brady Group, world leader in solutions of identification and security, has entrusted Emakina with the design of its European platform for the online sales of its remote subsidiaries. The agency will put in place a strategy for remaking 22 e-commerce sites in 14 European countries where various branded entities distribute a range of more than 300,000 products to tens of thousands of clients in Europe (from small companies to major multinational concerns).
Emakina’s task will be to develop the European e-business platform of the Brady Group so as to improve the web channel of the Group’s remote sales subsidiaries. This requirement is based on the Group’s determination to present a unique and consistent Europe-wide image. In effect, Emakina will have to render uniform the data from various sites, as well as to harmonise offers and the graphics of the various branded sales entities. The Magento solution has been chosen because it best matches the major technical parameters of the project while allowing for advanced customisation.
MONA, which is designed to be a virtual artistic play garden, has attracted 80 000 unique visitors in its first month. Surfers have contributed to the creation of 50,000 works of art, which has led to over 120 000 viewed pages.
“Microsoft had asked several agencies in the world to let their creativity flow. They all got carte blanche”, explains Frédéric Bojman, the Internet Explorer marketing manager at Microsoft. “The project presented by Emakina.FR and Design is Dead has very quickly attracted our attention because it allows surfers to play with the canvas, and because it illustrates all the technical qualities of Internet Explorer 9, and in particular its speed. And it’s even more interesting because the virtual audience has really played the game.”
