This is exactly the question, raised by La Chapelle Saint Martin, a luxury hotel and restaurant offering its guests a premium experience, in accordance with the renowned French tradition. Of course, no one could better answer this question than Emakina.FR, the digital-native agency, famous for its French flair.
Following its proposal, the agency was assigned with defining the digital strategy of this prestigious brand. As part of its solution, Emakina.FR developed a new website (entirely in HTML5), featuring a responsive design for multiple devices. So whether visiting the site from your desktop computer, mobile, or tablet – you will be inspired by the brand’s ‘Art of Living’ from the very first click!
But there’s more! In order to create a holistic digital ecosystem of elegance and style, the digital experience of La Chapelle Saint Martin now includes social networks, like Facebook, YouTube, and TripAdvisor. Other than appreciating the brand through its digital presence, visitors are offered some essential information and are even invited behind the scenes of Gilles Dudognon’s famous kitchen!
*Inspired by a post, written by Romain Dehaudt for the Emakina.FR blog.
Some 200 000 years ago the Homo Sapiens arrived on Earth, a species capable of language, learning and of tool making. Thousands of years later, a new species, Digital Natives, emerged with the mouse pointing at connected terminals. In 1997, the early adopters braved the Internet navigating at a pace of 28kbps, used 32 Mb memory cards and weren’t afraid to declare the minitel, their national pride, was living its last hours.
Founded by Manuel and Carlos Diaz back in 1997, Emakina.FR is now celebrating its 15th birthday. During this decade and a half, we have been working to build rich, interactive and intuitive experiences between brands and clients. While Facebook claim more than a billion users of all ages, Emakina has grown up with the Web and has accompanied it with its technological evolution. Every day, our experts analyze and implement creative and highly-performant interfaces for consumers. More than ever, we make sure the brands enjoy all digital possibilities. We truly live in the future and that’s probably the best place to be to understand our client’s future… for at least 15 more years!
Emakina.FR reinforces its cross-channel communication by appointing Sammy Colson as Manager of Emakina/Direct – Emakina’s centre of excellence for the Direct Marketing. It is committed to building KPI analysis for customers in order to deploy and manage its databases during the entire consumer life cycle. This allows developing and rewarding consumer loyalty.
Sammy Colson, 33, has been working for the Emakina Group since 2009. During that time he was in charge of CRM strategies for various international brands, including: Samsung, Brussels Airlines, Thomas Cook, Flammarion, UMP and Knauf. Since several years, he has mastered the technology and strategy that allows putting consumers at the heart of dialogue by using emails, post, websites, and social networks in the flow of direct marketing campaigns.
“Interactive marketing has been long awaited for by our clients” says Sammy Colson. “They are in constant need of better integration among their Internet websites, online and offline campaigns, and their management and CRM tools.”
As a leader and expert of social TV in France, TVcheckhas an intimate understanding of this medium; its DNA and its internal codes. TVcheck is ranked among the top five tweet generators for TV shows’ hashtags (as measured by Tweatreach), making it a significant player among digital audiences
In the context of the Euro 2012, TVcheck, in partnership with Emakina, found an exciting way to combine classic football and sports betting with the use of Twitter and livetweet, for creating an enriched sports experience. Specifically, Emakina produced for TVcheck a specialised website, allowing visitors to follow the teams, forecast match results, and win prizes!
Game forecasts are now open
Since June 21, internet users are invited to visit the Euro2012.tvcheck.com website in order to forecast match results. The positioning of each online participant is updated daily, according to the points she or he gains for accurate bets.
In order to win more points, participants can check their forecasts by using the TVcheck iPhone app, once the match is on. The top 10 participants, who have accumulated the highest scores by the end of the tournament will win prizes including: an iPad, gift vouchers, Euro 2012 goodies, etc.
Get to know the most popular teams on Twitter
Apart from facilitating forecasts, during each match the website monitors which of the two rival teams generates more tweets on Twitter. All remaining teams, not playing at the given moment, are also classified and analysed according to their respective Twitter hashtags.
Je ne sais pas vous, mais pour ma part, cette interview d’Angela Ahrendts, CEO Burberry, est la meilleure vision digitale que j’ai jamais entendu de la part d’un grand dirigeant de maison de luxe.
Multi touch point marketing, multi channel marketing, brand experience, social oriented, toutes les valeurs que l’on défend chez Emakina y sont résumées.
Et si Burberry montrait la voie à l’industrie du luxe qui a tant de mal à s’adapter à ce nouveau monde digital ?
On Wednesday, 8 June 2011, Emakina Group proudly launched what will definitely be one of the most amazing websites of 2011—the website of OFFF 2011! This is a true Emakina Group baby with intelligent and creative concept, design and architecture by Design is Dead, by extensive tweaking and tuning by Emakina.BE and intense PHP programing by Emakina.FR.
When we were asked last year if we were interested in concepting, designing, and creating the website for the OFFF festival 2011, to be held in Barcelona, we didn’t have to think about it very long. ‘Hell yeah!’, was the phrase, if memory serves. So we put three young, creative talents on the project and waited for the magic to happen, with a little (well, a lot of) help from their eager Design is Dead colleagues. That it did is easy to see: one look at their fantastic funky web creation proves that great and original minds were at work. Watch out Barcelona—Emakina and Design is Dead are coming!”
The agency Emakina has been selected by Facebook to join the Facebook Preferred Developer Consultant program (PDC). This program helps pair brands and organizations with the most qualified developers and resources to build advanced, brand-building Facebook Platform integrations.
As a Facebook Preferred Developer Consultant, Emakina will continue to integrate the newest developments from Facebook, (functionality, applications, etc.) into the communications strategies they develop for their clients.
Before naming the agency as a member of the PDC program, Facebook examined various campaigns and applications developed by Emakina and assessed their skill in integrating Facebook technology into their communication strategies.
Emakina demonstrates real ambition in their social media strategies, developing solutions that integrate with Facebook, notably for Schweppes, ING, Powerade, the Route du Rhum, or for Buffalo Grill, with geolocation couponing using Facebook Deals.
Brice Le Blévennec, president of the Emakina Group, said, “We anticipate the arrival of a new generation of web & mobile applications, which innovate using the social graph – the mapping of all relationships between individuals. Being chosen by Facebook as part of the PDC program is a privilege which enables our agencies to work closely with one of the most dynamic and innovative companies in the field of social business. We’ll have access to best practices and product guidance from Facebook, which we’ll use to propose the most innovative solutions in social marketing to our clients.”
The Brady Group, world leader in solutions of identification and security, has entrusted Emakina with the design of its European platform for the online sales of its remote subsidiaries. The agency will put in place a strategy for remaking 22 e-commerce sites in 14 European countries where various branded entities distribute a range of more than 300,000 products to tens of thousands of clients in Europe (from small companies to major multinational concerns).
Emakina’s task will be to develop the European e-business platform of the Brady Group so as to improve the web channel of the Group’s remote sales subsidiaries. This requirement is based on the Group’s determination to present a unique and consistent Europe-wide image. In effect, Emakina will have to render uniform the data from various sites, as well as to harmonise offers and the graphics of the various branded sales entities. The Magento solution has been chosen because it best matches the major technical parameters of the project while allowing for advanced customisation.
MONA, which is designed to be a virtual artistic play garden, has attracted 80 000 unique visitors in its first month. Surfers have contributed to the creation of 50,000 works of art, which has led to over 120 000 viewed pages.
“Microsoft had asked several agencies in the world to let their creativity flow. They all got carte blanche”, explains Frédéric Bojman, the Internet Explorer marketing manager at Microsoft. “The project presented by Emakina.FR and Design is Dead has very quickly attracted our attention because it allows surfers to play with the canvas, and because it illustrates all the technical qualities of Internet Explorer 9, and in particular its speed. And it’s even more interesting because the virtual audience has really played the game.”
Emakina.FR has developed an innovating mobile experience for Buffalo Grill. It has done so in partnership with Facebook. Buffalo Grill has a hot plan on offer for its mobile customers. This digital experience allows customers who use geolocalisation together with a friend on Facebook to get a free tapas mix.
After having identified the friend who accompanies him, the user has to confirm his physical presence in the restaurant via Facebook. He immediately gets a hot plan coupon that he can trade in via his mobile screen.
Manuel Diaz, Emakina.FR’s president: “For almost 15 years now, we have been stimulating brands to invest in the universe of the social web via a mobile phone. The operations are genuinely innovating and exciting. We are particularly proud to support Buffalo Grill with this new campaign, one of the very first in the genre, that is the perfect combination of geolocalisation and social networks.”
The jury of the IAC Awards has just delivered its verdict in the States. Emakina Group has received three new distinctions, for MONA, Microsoft’s virtual museum, the repositioning of the Schweppes brand and the Facebook campaign for Powerade.
MONA, the Museum of Neverending Art is a collaborative virtual museum, imagined by Design is Dead/Emakina.FR for the launch of Microsoft Internet Explorer 9. At the IAC it won the prize for Best Arts Interactive application. This museum is designed to live forever and is a grand work of international collaborative art.
Emakina/Agency has won the prize of Outstanding Integrated ad campaign for its repositioning of the Schweppes brand. The agency has given the different ranges a new identity, has modernized the logo, has made a series of films and visuals for the entire range, has developed POS, event, activation, on-trade, off-trade and has put the new website for Schweppes Europe online, with a viral video campaign and an activation contest that used a lot of social media. Today, this new positioning is the guide for all communication agencies with which Schweppes works in Europe.
And last but not least, the Facebook application that Emakina.FR has made for Powerade, has received an Outstanding Social Media campaign award. This game offers users the opportunity to challenge their friends on a virtual field. It is designed to get the attention of sports and football fanatics and point out the benefits of a sports drink such as Powerade.
In less than 6 months, 98.000 players have registered for the application, called Football Challenge Powerade. On average, each player played 400 matches. And no less than 130.000 users have shared the campaign on their Facebook wall.
The IAC Awards are yearly awards organized by the American Web Marketing Association. They award the best creative Internet campaigns in the world.
groupeReflect and Design is Dead‘s project ‘MONA’ or Museum Of Neverending Art was launched in the good company of its “making of” video, as requested by Microsoft. Instead of a dry technical tutorial on how MONA demonstrates Internet Explorer 9′s functionalities, we opted for a fun and narrative sequence demonstrating the concept behind MONA. An approach which Microsoft applauded. Buckle up for some Hillbilly-fun and the story of MONA’s birth!
Facebook has officially announced the launch of its localisation service, called Places.
The launch was more than just the launch of a simple feature: it is also a way to move the geo-localised social functionalities out of its early adopter status and moving them into the mass market segment.
Facebook has been smart and has set up a partnership with the main geo-localised social players (foursquare, Gowalla, Yelp and Booyah) allowing them to use Facebook Places within their application. Read the rest of this entry »
Wednesday, Microsoft launched its beta version of Internet Explorer 9, the new enriched version of its navigator, with groupeReflect and Design is Dead, who won the pitch involving some of the most creative agencies in the world and by this entered Microsoft’s « Beauty of the web » hall of fame. .
The MONA project (Museum of NeverEnding Art) is a virtual collaborative museum to which every surfer will be able to bring his own artistic contribution. This canvas, which is white at the beginning, will evolve over time and will be filled with new pictures, new designs or new texts. They can be either uploaded or they can be made in the web navigator itself. This will be a great international collaborative work of art, that is destined to live forever after…
In order to meet the MONA challenge – one of the technical difficulties is managing the contribution of thousands of surfers -, a team of 8 persons, working in Paris and Antwerp, worked for a period of four months. On top of the technical challenge, they had to face a tight deadline: the entire production of the campaign needed to be done in just a few months.
This international campaign is the fruit of the first close collaboration between the Antwerp agency Design is Dead and its Parisian homologue groupeReflect. The two Emakina agencies share a passion for creative and technical excellence. Since September, Design is Dead has also become the official creative partner of the Parisian branch. A selection of Design is Dead designers will now regularly visit France to support the digital team of groupeReflect, under the supervision of Creative Director Hendrik Everaerts.
This mobile application, now available on iPhone and soon on Android, allows you to gather points, called kickbucks, for each action you do (enter a store, scan a product) and to receive promotions in the store.
At first, it seems quite a traditional concept: gain customer knowledge to offer a better service and offer an incentive in the point-of-sale for the supplier, whereas the customer benefits from promotions.
