Apr 2 2013

Emakina’s strategic partner SinnerSchrader is Germany’s leader in digital communication.

But it also is the host of one of the most exciting conferences on tomorrow’s topics of the digital economy in Europe, the  NEXT Berlin conference.

The central theme of the 2013 conference is “Here be dragons!”
The concept is related to ‘Fog of War’, well known in video games. Unknown areas are often covered in fog. In the Middle Ages, the term ‘Here be Dragons’ was used to describe these areas on maps. The digital world still has a lot of these uncharted territories yet to be discovered.

Join NEXT Berlin and connect with international business innovators, tech wizard and digital entrepreneurs!

On 23 and 24 April 2013, talks and workshops held by more than 100 internationally renowned digital pioneers will invade the land of digital dragons and inspire more than 2,000 participants from around the world.

Experts will address the topics invisible technology, new interfaces, the importance of context and the makers. Startups receive a lot of attention at the event, with a competition and presentations on a separate stage to look for the most promising European seed start-ups founded within the last year.

Matthias Schrader, CEO of SinnerSchrader and NEXT Chairman: “Digital innovations have – now more than ever – a radical impact on each and every sector, be it commerce, finance, media or telecommunications. NEXT Berlin looks at trends before they become mainstream, and offers the chance to address them and network with experts at a very early stage. ”

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Mar 21 2013

Emakina today announces a Strategic Partnership with Germany’s leader in digital communication, SinnerSchrader.

The geographical match between the two groups, in combination with their common digital expertise, makes this an important positive step for both organisations.

Emakina is a leading European full service Digital Native Agency with offices in Belgium, The Netherlands, France and Switzerland, while SinnerSchrader has offices in Hamburg, Frankfurt, Munich, Berlin, Hannover and Prague. The partnership will be further developed in the next months, to offer new synergies for both groups’ clients in international digital marketing.

SinnerSchrader develops strategies, platforms and applications that create far-reaching relationships between the consumer and brand. More than 400 people work for the SinnerSchrader Group, for customers including Allianz, comdirect bank, Holy Fashion Group, REWE, simyo, ŠKODA,  Tchibo and TUI.

Some of SinnerSchrader’s exciting recent projects include TUIfly.com, the elaborate digital presentation of Ferrari’s fastest and most powerful road car, LAFerrari, the online shop-in-shop for Bosch and a website for REWE Feine Welt (Exquisite World), showcasing gourmet specialties.

Common DNA

SinnerSchrader and Emakina decided to sign a strategic digital communication partnership, inspired by their very similar DNA. Both are ‘Digital Native Agencies’ that went through the same growth process, developing from technology and web experts to leading full service digital communication partners, servicing large clients in multiple sectors.

As part of their strategy to strengthen their service offering, SinnerSchrader and Emakina found each other quickly.  Both groups capitalise on the switch of consumers and businesses to the Internet and mobile tools as their central destination for information about products and services. In this revolution, consumers go online to establish relationships with brands and companies. Both SinnerSchrader and Emakina offer their clients the required services to fully profit from this radically changed marketing environment.

A good ‘click’

Both groups join the vision that they are true digital agencies for the interactive age. They understand digital consumers and their needs. They both produce high performing tools and mechanisms to create, drive and monitor rich interaction and boost sales for their clients.

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Mar 14 2013

Emakina’s Asian Partner Digital Jungle is a leader within the Chinese digital marketing sector. They follow every movement in social media in this immense market up close. A recent spectacular trend in China is that picture sharing platforms have taken the social networking universe by storm.

So Digital Jungle brought together their experience and research in the Free eBook: “How to Triumph in the Chinese picture Sharing Universe.”

 Download the FREE book here

 Find out how Pinterest and over 30 Pinterest style picture sharing sites are changing China’s communication landscape. And how marketers can utilize these platforms to their advantage!

Like SNS sites such as Weibo and Renren, the picture sharing sites in China have a huge following. However, they have progressed from the initial Pinterest model, many incorporating ecommerce. This has presented new opportunities for marketers in a nation of consumers driven by online shopping and a love for visual content.

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Mar 11 2013

The Chancellery of Belgium’s Prime Minister invited Emakina’s experts to speak to its communication and policy officers, at an event, called ‘Media Day’.  During this original initiative, Emakina’s Director of Media Relations, Luc Malcorps hosted two workshops on digital opportunities within a cross-media strategy.  He presented real examples of institutional campaigns, executed by Emakina.EU for the European Commission, such as the European Toy Safety campaign, fight against food waste, food control and programmes for better collaboration among SME’s across EU borders.

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Feb 1 2013

The BMMA is a network of over 500 professionals in the fields of management, communication, and marketing. For the past 40 years, this unique association has put together numerous conferences, discussions, presentations, and networking events which foster synergic opportunities and form an exceptional thought incubator.

On February 18th 2013, the BMMA will launch the second edition of its famous dinners, titled “10 Mondays to get back on the digital track“, a course for established marketers who would like to get up to speed with the different digital skills and see how to use them in their day to day practice.

The concept is simple; every week a new topic will be presented by a digital expert. Presenters include Hugues Rey, CEO of Havas Media; Joelle Liberman, head of Egerie Research; Bruno Van Boucq, managing director at Beweb, Patrick Willemarck Dialog Solutions and our very own, Amélie Sainthuile, digital strategist at Emakina.  Amélie’s presentation will enlighten us on how to use social media to build a relevant digital ecosystem for brands.

Being an important industry partner of ours, BMMA is offering a 15% discount to all Emakina’s clients and 25% discount to those of Robert & Marien. For information and registration, please visit www.bmma.be and then contact Thierry Antoine to claim your discount (tantoine@ulb.ac.be).

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Oct 30 2012

The Emakina Nation, comprising of all the Group’s companies across 5 countries enjoyed its annual get-together at the Knokke Out, near Brussels. This year, Emakinians were “kings of the road”, with over 200 Vespas, winding through country lanes and piling down the motorway with police escort!

Emakinians rule the road, Vespa style.

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Oct 4 2012

Come and meet the new Web Tools at the October BruGTUG meeting hosted by Emakina.

GTUG (Google Technology User Group) is an informal meetup, open to anyone interested in Google’s developer technologies.

We are happy to welcome an international speaker, Daniel Kurka, who works on GWT, to come talk about this technology. He also created m-gwt and gwt phonegap.

The agenda

18:30 – 19:00 – Welcome
19:00 – 19:30 – Google App Engine with python, the story of our recent experience with devfest.info
19:30 – 20:00 – Bootstrap (CSS) http://twitter.github.com/bootstrap/
20:00 – 21:00 – m-gwt, gwt phone gap (Daniel Kurka)
21:00 – 22:00 – Discussion

Timely registration is required… So go to the registration form here and register today!

WHERE AND WHEN ?

Date: October 11th, 18:00

Location: Emakina Brussels, Rue Middlebourgstraat, 64A, 1170 – Bruxelles

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Sep 17 2012

Emakina Group today announced important strategic partnerships with digital marketing leaders Metia group and Digital Jungle. This move is part of the further development of the group’s international reach, aiming to deliver streamlined, high performing digital services on a global scale while addressing the local aspects.

Two Strategic partnerships for global reach

Emakina group improves its global reach by joining forces, with digital marketing agency Metia Group, based in  UK, US and Singapore and with the leading Chinese social Influence marketing agency, Digital Jungle, active across Asia.

Top local digital services in and beyond Europe

Emakina collaborates with the two digital market leaders, to offer a strong methodology and carry digital strategy across all borders. The partnerships will allow Emakina to offer brands digital marketing services across Europe, the US and Asia. The partners create higher potential benefits for their clients, while being able to select the best local channels to deliver a tailor made message.

Metia Group

Metia group is a digital marketing agency with operations in London, Seattle, New York and Singapore. Employing some 150 professionals, Metia delivers digital experiences, solutions, services and tools that are focused, smart and repeatable – and that generate measurable value. Press release.

Digital Jungle

Digital Jungle is the leading Chinese social Influence marketing Agency. Its marketing philosophy is about facilitating discourse with the clients and prospects of brands; encouraging them to communicate back. Doing this can develop trust with these brand, spread their message fast, increase customer loyalty, and increase sales. Press release.

- Non-regulated news -

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Jul 26 2012

In order to better serve our current and future clients, Emakina is committed to a never-ending learning process through Research and Development (R&D). Such a research project was recently executed in cooperation and with the generous support of Innoviris, the Brussels Institute for Research and Innovation.

Based within the region of the Belgian capital, Emakina was entitled to public funding, which covered 50% of a year-long study conducted by our employees on all levels. The study analysed the effects of new mobile technologies in general, and the development of optimisation for tablets and smartphone devices, in particular. Thanks to this study (and hopefully future ones to come) Emakina is improving the quality of its services. In fact, the application of the study’s results on incoming projects has already proven to yield great added value.

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Jun 18 2012

A beautiful marriage of true soul mates…
Emakina crossed the Alps and adds the Geneva-based company LABEL.ch to its network of agencies.

For Emakina, LABEL.ch is a very charming bride. It is one of the leading players in digital marketing in French-speaking Switzerland. This new bond is a logical and natural process, since Emakina’s DNA and that of the Swiss agency are very similar. For both, there is an 80-20 balance between digital projects and traditional communication, with a keen interest in online marketing, social media, mobile…

A new name: Emakina.CH
Now that LABEL.ch joins Emakina Group, it will be known as Emakina.CH.
Brice Le Blévennec: “LABEL is the baby of Arnaud Grobet, Didier Zanone and their team. Now it has grown into an attractive woman, the time was right to marry a handsome partner and take on his name!”

Win-Win

This move offers a win-win for both Emakina and the Swiss agency. The Emakina Group continues its growth and international expansion. It adds Switzerland to its bow of digital agencies in Belgium, France, the UK and the Netherlands. LABEL.ch receives an outstanding opportunity to further develop, while continuity of service is guaranteed for its clients. Arnaud Grobet and Didier Zanone remain at the helm of the new entity, which will retain its 25-strong team.

High added value
LABEL.ch brings its proven track record in the field of luxury goods and branding to the group, coupled with access to China thanks to its partnerships with SinoTech Group, a social media analytics company and Digital Jungle, a leader in Asian digital communication and social media.

Furthermore, the Geneva-based agency is the exclusive partner in Switzerland of Brian Solis, one of the world’s leading experts in social media.

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May 18 2012

The answer is actually quite simple. According to the “Le jeu sérieux en Belgique francophone” annual conference (French for “the serious game in French-speaking Belgium”), the development of games has become more and more common in “serious” contexts, such as public-awareness campaigns, marketing a new product or service, or even for educational purposes. Every year, during the “Serious Game” event (which took place last week), prizes and awards are granted for outstanding so-called “serious” games.

The new game developed by Emakina for Electrabel has just been recognised as such, winning the Bell.Now award for the best “adver-game”. Participants of the “Serious Game” conference were asked to rank the best examples of the past year.   The Electrabel “Switch Off/ Smart Energy Game” was thus voted as the best case for marketing purposes. As suggested by the category name, the purpose of the game, developed entirely in-house by Emakina, was to promote the new Electrabel application which is part of the company’s wide-scale campaign.

The organisers might think it’s very “serious”. We still think it’s fun…!

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Mar 28 2012

Commercial Information – In a business move that advances Emakina’s positioning, the company announced today its purchase of Wanabe’s goodwill. Wanabe is a Belgian-based agency which has enjoyed a strong reputation for its competences in brand activation, use of CRM tools, and building brand loyalty. It has been active in various sectors, such as: automotive, tourism, consumer goods, and retail.

Immediately following this acquisition, the Emakina Group, will offer Wanabe’s clients services from its four core fields of activity, namely: strategic brand management, brand activation, web building and digital applications. Emakina’s nine “Competence Centres” will also be put forward to Wanabe’s existing clients, allowing for the two companies to develop new business synergies.

Brice Le Blévennec, Chief Visionary Officer of Emakina: “This acquisition will reinforce our experience in brand activation and in CRM systems. The current trends towards consumer-focused marketing and the use of social media – become more strategic for our clients. Our newly-enriched service offer is thus now even more unique in our market”. Following the acquisition, Wanabe will be managed by Elsa Nejman and Jonathan Cerneels; who will serve as Managing Director and Managing Partner, respectively.

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Mar 1 2012

What is GTUG? A GTUG (Google Technology User Group) is an informal meetup open to anyone interested in Google’s developer technologies: ranging from Android and App Engine, to product APIs like YouTube.

Programme:

18:30 Welcome
19:30 Using the USB debugger with Chrome and Chrome for Android to debug a mobile webpage on device.
20:00 Open discussion on the past Android Hackathon on Feb 18-19 (GADC).
20:30 Together set up and play with a Google TV
21:00 Massive peer hands-on hack: add 1 feature into one of the apps done at the hackathon. No preparation required.
22:00 End – Information about upcoming events in March-April

If you want to attend this meetup, feel free to register here

Where? Emakina, Rue de Middelbourg 64A, 1170 Watermael-Boitsfort

When? Thursday, 8th of March, starting at 18:30

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Mar 1 2012

Data News magazine, organiser of the annual Data News Awards for Excellence, has announced its final list of candidates for this year’s awards. Every year, the magazine selects the most promising companies, products, and individuals of the ICT industry, awarding them for their outstanding contribution in one of twelve categories.  The magazine additionally recognizes one individual as the “ICT Personality of the Year”. This year’s list of nominees for the prestigious ICT Personality award includes Brice Le Blévennec, Emakina’s  President and Chief Visionary Officer.

Candidates were selected based on a series of interviews with ICT specialists, university professors, and presidents of professional associations. Le Blévennec’s nomination was justified by the fact that he is “a self-made man”. He started his career at the age of 16, and now serves as president of Emakina – “by far the largest web company in Belgium”. The company’s multi-national profile and its ambitions to become among Europe’s top five – were equally emphasised by Data News’ editorial staff.

Data News has assembled a specialized jury to select the winner in each category. The jury is made up of representatives from the academic world, business, and the magazine’s editorial team. Final winners will be announced at the Data News Awards of Excellence ceremony, to be held on April 26^th at the Tour & Taxis venue.

 Le Blévennec among some of the other candidates for the ICT Personality prize

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Feb 28 2012

Emakina and ING have worked together for the implementation of the bank’s new website, dedicated to careers. ING Belgium is always looking for new talent, especially for its IT and commercial departments. In collaboration with Emakina, the company now upgraded its careers website. The site is like a brand new suit, tailor-made, including twenty videos to strenghten the key messages.

With the renewed site, ING Belgium once more confirms its innovative vision, while adressing the wishes of its future collaborators in a more precise and direct way. In 2012, ING Belgium wants to hire about 135 IT profiles and over 300 sales staff for its Retail department. Last year, the company already hired more than 300 profiles both in IT and commercial jobs.

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