Jan 20 2012

Bavaria launches its brand new consumer website, in close collaboration with Emakina. With this move, the largest independent brewery in the Netherlands kicks of its new online communication strategy. The two first markets to cross over to the new website are the Netherlands and the United Kingdom. In the coming three months, 21 other countries will follow.

Bavaria’s new website is based on the idea that websites are no longer leading the consumer’s online action as a platform. Peer Swinkels, Bavaria board member, explains: “The new site for us is a top quality business card, where the Bavaria consumer can quickly receive the right information in inspiring surroundings. However, we would like to engage the dialogue with our customers in the environment where they are already present on their own initiative, for instance on Facebook.“

Swinkels continues: “The launch of the new website is the first step in the new online communication strategy and will be followed this year by various initiatives in the field of social media. This strategy will also enable the consumer to be more and more “at the table” with us, in conversation when we are developing new initiatives.”

To build the website, Bavaria opted for a collaboration with Emakina. A so-called ‘glocal design’ was chosen as the path to producing the web content. This means that the website will have the same look and feel in each country, but will be filled with local content. Via IP targeting, each visitor will discover the website of his/her own country. The renewed site is based on the latest HTML 5 technology and is therefore available on all platforms.

Tweet

Jan 13 2012

Belgian marketing is clearly going digital, a new study by Emakina’s agency in Ghent, The Reference, indicates. 150 decision makers of digital marketing initiatives in Belgian companies participated in the survey.

In 2012, Belgian marketers will focus on social media marketing, mobile sites and monitoring performance.

Their main challenges will be to turn data into actionable insights and creating sufficient return on investment. Companies that claim to be leading in terms of digital marketing are planning to invest significantly more in social media monitoring and social/ mobile advertising.

This study indicates that the future of marketing is digital, with 20 % of marketing budgets already allocated to this domain and further growth ahead despite the crisis.The social media hype and the rise of mobile internet are still going strong and will continue. It also shows that a main challenge ahead will be to find the right expertise to get the job done.

The slideshare presentation gives a detailed overview of the trend in websites, traffic, social and mobile.

Tweet

Jan 13 2012

Electrabel launched the first solution in Belgium for recharging electric vehicles. As part of this initiative, Emakina developed the platforms to remotely monitor, control and manage vehicle consumption . The dedicated website allows customers to plan their reloads and to retrieve various data presented in tables or graphs. The result is the optimised management of the vehicle’s autonomy.

Users on the move can also benefit from a practical solution. With mobile applications for iOS and Android plus a mobile site, they can control their vehicle’s autonomy anywhere, anytime.

Emakina was in charge of the development of the different platforms, as well as the hosting.

A new video explains how the Electrabel’s Carplug solution works.

Tweet

Jan 11 2012

The Mii, SEAT’s eagerly expected newest model makes an original preview appearance at the Brussels Motor Show. Visitors can discover it in augmented reality. SEAT has been a client of Emakina for over a decade. It once more called on the agency team to invent and execute this exciting new campaign.

The Spanish car maker SEAT has increased its investments in digital communications over the last years. During the 2012 Brussels Motor Show, it offers visitors the chance to explore the brand new Mii through a new digital experience, before its official launch later this year.

Teasers and posters in the passage ways of the fair generate additional traffic to the SEAT stand. A team of hostesses with iPads welcomes the public and invites them to make the virtual Mii discovery tour. SEAT fans are  also photographed next to the hot new car, to find their snapshot on the Club SEAT website. They can request additional information and register to be informed first of the car’s release date in our market.

In the following days the application will also be available on the AppStore, for iPhone 4 and 4S and iPad 2. This entire launch campaign, including the activation campaign and mobile applications, was developed by Emakina.

Tweet

Dec 30 2011

Having healthy eating habits has become a big trend in society. People pay more and more attention to what they eat. We now look at tags on products we eat, if they contain food dyes, preservatives or how many calories they have. Food additives are present everywhere, they are either natural or manufactured substances that are added to food for a variety of reasons, for example to restore the colour lost during processing, to add a sweet taste to the product or to prevent spoilage.

The aim of the European Commission’s Directorate General for Public Health and Consumer Protection (DG SANCO) is to help make Europe Union’s citizens healthier, safer and more confident. Therefore, DG SANCO requested Emakina/Motion to produce a viral video aimed at SMEs, in order to communicate on the introduction of a more efficient, simplified and transparent procedure for authorisation of food additives.

The Commission considers it important that the concerned stakeholders as well as the EU citizens in general are informed about this new legislation. The ‘Food additives’ video campaign introduces Jim, a demanding customer in a restaurant who tests and scans all the food he finds on his plate.

The objective of this video clip is to attract attention to the SANCO website where all information about the use, safety and benefits of food additives can be found. The different scripts aim at delivering a positive message, a single idea and situation, often funny, easy to understand. Now you know there is no need to scan your food for additives, their safety has been scanned for you!

Tweet

Dec 21 2011

Christmas is a very busy time of year for Santa Claus! He has to get the sleigh ready, feed his reindeers, check his list to be sure he hasn’t forgotten any good girls and boys… and make sure that the toys the elves have purchased are not only fun, but also safe! The European Commission, and particularly the DG Move, has entrusted Emakina.EU with the production of a video promoting the safety of toys, and giving parents some useful advice on which kind of toys to buy.

Toys are there to entertain children and give them fun, and are an important part of a child’s development and growth. In addition to meeting the child’s interests, one of the major things parents should keep in mind is the age brackets for use associated with toy. This is the goal of the European Toy Safety Campaign that the European Commission has launched this month; it intends to show how to get the safest toys, and how to use them safely!

The ‘Safety of Toys’ campaign includes a video clip with toy safety tips, and introduces the ‘CE marking’ little robot who tests the toys in a vast toy shop to make sure they are safe for children to use, after the guard has done his last night round. Cards with toy safety tips reinforce this message in hundreds of toy stores all over the EU.

This video clip was disseminated with a large success on Internet and it is now available for TV broadcasts as a public service message. Parents and children hold now all the cards to spend good forthcoming festivities, safely!

Tweet

Dec 15 2011

Magnum has always been one of your favorite treats…but with Christmas and New Year around the corner you can’t afford to pile on the kilos? Now, you’ll have no excuse thanks to the  new Magnum Mini Pleasure collection. Mini ice creams for a maximum of pleasure!

Magnum launches its “Magnum Mini Pleasure Delivery Service” Campaign – in the hope of making us feel better about our indulgences! This campaign relies on a personalized delivery system: a delivery boy delivers to you, personally at home, your indulgence. Allowing you to a guilt-free taste of the different existing mini flavours.

To sustain its campaign and spread it, Magnum asked Emakina to develop an online member website. Hence the website where clients can register for the Pleasure Delivery Service. The clients can also, via the « friend selector » of Facebook, select their friends and share the pleasure with them.

To inform the lucky winners of a Pleasure Delivery Service, Emakina has also set up an SMS service that directly sends information to the clients about the delivery date of the Mini Pleasure. Emakina also delivered to Magnum a CMS backend that enable Magnum to download the winners and to plan the best delivery route.

Regarding the formatting of the campaign, Emakina has collaborated with « Square Melon » in Amsterdam, the office is also responsible for the development of the door-to-door system and of the use of the delivery boys.

The success of the campaign was so big that it’ll be relauched in 2012. Be Magnum, think Magnum, and say that a day without pleasure is a wasted day!

Tweet

Dec 9 2011

By Antoine Wellens – Emakina.BE

November has flown by. And once more the great concept of Movember came to life.  Come again? Movember? During the month of November each year, Movember asks men across the world to grow a moustache with the aim of raising vital funds for men’s health issues.

The formula is simple: take a good cause, add a fun challenge and limit the timeframe to participate: shake up well and you get “Movember”. While growing a Mo is left to the guys, Mo Sistas (women who support their men) form an important part of the action, by recruiting Mo Bros, helping to raise funds and attending Movember events. Movember, as in ‘Mustache and November’, also aims at educating as many as possible on men’s health questions and illnesses such as prostate cancer.

Born in 1999 in Australia and recycled in 2003 by the Movember association, the movement this year crossed all borders and went global. Teak a peak at www.movember.com and see what it’s all about.

Why does it work so well ?

The campaign is viral in many ways . In addition to a universal idea that it can be introduced in all countries – including Pakistan, Movember has managed to combine three elements that ensure its virality:

1. A good cause you really want join

Values you share ​​on your wall can bring respect and credibility from your friends. Even if Facebook would have been called MyBellyButtonEgoBook, it would still be a positive thing to share a good cause with others. By doing so, you suddenly feel useful and proud, when you can share: “you see, I do not only think about Me, Myself, and I !”

2. A fun challenge you always wanted to be part of

Proud of his three day facial hair growth, modern man seeks to distinguish itself. And what if I tried a mustache for a change? No, seriously…that would be  ridiculous. Enter Movember…and now you have a great reason to try it. It’s not for me, it is to campaign against prostate cancer!

3. An effective online activation with massive offline impact

A change of look, obviously, that’s a topic that gets talked about.  And in this lies the gene for the genious idea. Even if you ‘like’ the Movember page on your Facebook, Movember’s success is mainly achieved around the coffee machine . So the true virality, is not just the one we share just as soon forget. It’s the one that stays in the mind, and grows (like a mustache).

Tweet

Dec 7 2011

The German manufacturer of microcars and a long-time customer of Emakina, smart, has launched a new campaign with the creative help of Emakina to promote their new monthly payments system. The selected media for this action are varied and include bus shelters, large billboards and radio commercials for the campaign launch to bear its fruit.

With the new smart monthly payments system, having a smart car for 99€/month becomes reality. Emakina thus imagined a creative campaign which revolves around the idea of budget. The smart car is shown in situations that involve common daily expenses. For example, the car is placed in-between the words ‘restaurant’ and ‘cinema’ to examplify that a smart is not really more expensive than those everyday items. The print campaign is accompanied with three radio commercials to ensure an excellent multiplatform promotion for the microcar.

Tweet

Nov 24 2011

Over half a million apps to choose from…which ones would be smart to upload to your smartphone or tablet?

In their latest issue, Knack and Le Vif magazines present the Top Applications for smartphones and tablets in the Belgian market. Belgium being the complex market it is, the list of course is different in the Dutch and the French version…

Out of the jury of five members two experts came out of  Emakina Group companies. Emakina’s Chief Visionary Officer Brice Le Blévennec felt right at home in helping to create this special. Mobile Competence Center Manager Thomas De Vos from the Reference in Ghent also let his light shine on the mobile apps.

So with their colleagues they went to work and made a list of criteria, a selection of categories and then each added their favorites.

Our mobile experts  shared their knowledge in this large constantly evolving field of different kinds of Operating Systems : iOS (iPad, iPhone), Android, Symbian (Nokia), Windows or RIM (Blackberry).

Thomas De Vos of the Internet company The Reference says an app must be to the point, relevant and fun. Also, it should avoid superfluous functions.”Keep it simple; when you start it up you have to be able to do right away what it was made for. App makers tend to pile on functions with updates, but these should stick to the essence of the application.”

The list combines international favorites such as Flipboard, Foursquare, Dropbox and Plants vs Zombies with local gold, like TV Overal, Radio.be, Resto.be, KBC banking, Taxis Verts and Electrabel.

Wether you are ‘the connected senior executive’, ‘the organized teacher’ or ‘the active retired person’, wether you’re living a business Lifestyle, interested in entertainment or food, the two specials guide you to the must have apps.

Tweet

Nov 15 2011

Emakina has inaugurated its 7 new exciting meeting rooms in its offices in Brussels. These new rooms show that Emakina is a cutting edge agency that actively wants to stimulate creativity in its teams and imply its customers and partners in this process. Each room has a particular atmosphere that fits with the company values and its fundamental belief in the power of innovation.

The 7 new meeting rooms each have their own specific theme: The Lodge, The Enterprise, The Tea room, The Castle, The Lounge, The Factory and The Theatre. The name of each room is accompanied by its own baseline. The Factory for example is “A room to remember that Emakina is a perpetual work Area”, while The Enterprise is “A meeting room to boldly go where no agency has gone before”.

So each room inspires its own way of thinking and offers its own mood, creating together a multiplicity of thought provoking environments. Every meeting, every presentation has now its perfect setting. This project, initiated by Emakina, was executed with the creative and practical support of Lezard Designers, experts in interior design.In the meantime, one of the rooms, The Lodge, has also become the natural environnement for the Geek Ranch, the agency’s  Emakina.TV, launched earlier this year.

Emakina believes that innovation is a key to success. Think out the box. The meeting rooms are part of this spirit, offering stimulating spaces to open up your mind.

 The Lodge – We love Technology. A room to remember our connection to nature.

The Enterprise –  A meeting room to boldly go where no agency has gone before.

 The Tea Room – Great ideas are born of talents and time. A room for Zen meditation.

The Castle – The future is here! A room to remember it’s just unevenly distributed.

 The Lounge – A comfortable meeting room for easy-listening presentations.

The Factory – A room to remember that Emakina is a perpetual work area.

The Theater – A room to showcase the great brand experiences Emakina builds.

Tweet

May 31 2010

PUB Magazine has published its ranking of Belgian advertising agencies based on gross income. Emakina comes out first with a gross income of 31.783,000 Euros, beating BBDO which held this position for many years.

Here is the complete ranking from PUB Magazine.

Tweet

Apr 8 2010

Het nieuwe jaarrapport is klaar en wij zijn er bijzonder tevreden over, zowel over de binnen- als de buitenzijde. Bent u journalist, werkzoekende, klant of aandeelhouder, dan is deze brochure een uitstekende bron van informatie over de Emakina Group. U vindt er een overzicht van de meest markante gebeurtenissen uit 2009, onze recente activiteiten op het Europese toneel, onze laatste campagnes en onze aparte visie op de sector… Kortom, alles wat u altijd over ons wilde weten, maar nooit durfde vragen. Download het jaarrapport in het Nederlands, Frans of Engels.

Tweet

Apr 8 2010

La nouvelle édition du Rapport Annuel vient de paraitre et nous en sommes particulièrement satisfaits. Que vous soyez demandeur d’emploi, journaliste, actionnaire ou client, cette brochure est une excellente source d’informations sur Emakina Group : les faits marquants de 2009, nos récentes activités Européennes, nos dernières campagnes ou notre approche du métier… bref, tout ce que vous avez toujours voulu savoir sur nous sans jamais avoir osé le demander. Téléchargez-le en Français, Néerlandais ou Anglais.

Tweet

Apr 8 2010

We’re quite satisfied with the latest edition of our Annual Report. Whether you’re a job seeker, a journalist, a shareholder or a proud client, this brochure provides a very good overview of Emakina Group: highlights of the year 2009, our recent campaigns, our European activities and our business approach… In short, everything you always wanted to know about us but were afraid to ask. Download it in English, French or Dutch.

Tweet