Feb 1 2013

The BMMA is a network of over 500 professionals in the fields of management, communication, and marketing. For the past 40 years, this unique association has put together numerous conferences, discussions, presentations, and networking events which foster synergic opportunities and form an exceptional thought incubator.

On February 18th 2013, the BMMA will launch the second edition of its famous dinners, titled “10 Mondays to get back on the digital track“, a course for established marketers who would like to get up to speed with the different digital skills and see how to use them in their day to day practice.

The concept is simple; every week a new topic will be presented by a digital expert. Presenters include Hugues Rey, CEO of Havas Media; Joelle Liberman, head of Egerie Research; Bruno Van Boucq, managing director at Beweb, Patrick Willemarck Dialog Solutions and our very own, Amélie Sainthuile, digital strategist at Emakina.  Amélie’s presentation will enlighten us on how to use social media to build a relevant digital ecosystem for brands.

Being an important industry partner of ours, BMMA is offering a 15% discount to all Emakina’s clients and 25% discount to those of Robert & Marien. For information and registration, please visit www.bmma.be and then contact Thierry Antoine to claim your discount (tantoine@ulb.ac.be).

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Oct 30 2012

RTL’s “Les Teknophiles” programme is dedicating its next show to Microsoft’s Windows 8, inviting Emakina’s Alexia Van Cranenbroeck  as a special guest. Alexia will share her thoughts and insights on what the launch of this new operating system really implies.

Windows 8 is a unique combination between a desktop and a tablet interface. Is that good or bad? Should we all upgrade to run Windows in Metro View; or should stick to the traditional desktop of Windows 7? Will the masses go out and buy touch screens to fully benefit from its potential? The programme will attempt to find answers to such questions and to many more!

Today’s programme (in the French language) will be recorded today, October 30, and will become available throughout the evening. Click here to watch it.

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Apr 24 2012

Like every year, Belgium’s school of social communication (IHECS) organises an event dedicated to presenting its students’ projects, and bringing together communication experts. This year, organisers invited Amélie Sainthuile, Digital Planner & Social Media Strategist at Emakina/ Strategy and Emakina/ Social. She will talk about public relations with new media.

The event, titled “Nuit de medias” (media night) will take place tomorrow, April 25th at 19:30, at the school’s venue, located at Rue de l’Etuve 58-60, Brussels (two steps away from the Grand Place!).

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Apr 16 2012

A new print campaign, produced by Emakina for Partenamut, the Belgian health services and insurance provider, introduces a striking new visual identity for the brand. After creating an original all-blue environment two years ago, Emakina decided to build on the same logic with an aesthetic approach that is unique in the field of health services. Together with the client, the team steered away from the traditional use of lifestyle photos of ‘shiny happy people’, in need of medical treatment. Instead, the campaign introduces handmade clay statues, designed and created by artist Ghislain Honoré.

Using photo-stop motion, each of the characters is presented in a typical every-day-life situation, where Partenamut plays a positive and dynamic behind-the-scenes role. Both the background and the characters were left in white while the key items, associated with the Partenamut’s positive intervention, were digitally coloured in the brand’s identifiable blue. Some 68 kilos of Italian clay in ‘broken white’ were used to create 50 statuettes, each about 20 cm tall, as well as some glasses, crutches, hospital beds, and other accessories.

Partenamut makes every effort is made to make clients’ lives easier, with less concerns, and with the least possible amount of paperwork.  This campaign thus symbolised Partenamut’s approach of keeping its services as simple as possible for its clients. The original visuals were combined with to-the-point and service-oriented copywriting. All the displayed messages were direct and positive; illustrating the advantages of Partenamut’s various services.

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