Feb 17 2010

Shoe retail chain Luxus will open the doors of two new shops on 26 February and 5 March. They have chosen Emakina/Media for the campaign on the opening. The result: a multi-support attack plan.

The launch will be communicated through a campaign on two grand VIP evenings that will be the central theme in all different media.
- A radio campaign on Contact and Nostalgie. The theme: Cinderella is no longer looking for her Prince Charming but for her shoe. The commercial invites listeners to subscribe to the VIP evening via a text message.
- An advertorial in Le Soir and La Voix du Nord that allows reader to discover the Luxus brand.
- Banners in the local press that invite readers to subscribe to the evening.
All communication leads to the mini-site www.luxus.be where surfers enter the universe of the VIP event, where they can subscribe and find more information on the opening of the two shops.

Jan 28 2010

The UBA (Belgian Association of Advertisers) is organizing this February 2nd, the first Digital & Mobile Media Committee meeting. Well chosen digital medias experts will share their knowledge about digital strategies and their added-value in a media plan, illustrated by some relevant integrated cases. Keynote speaker, Isabelle Driege, executive manager at Emakina/Media, will join in for the conclusion of the day event.

When: 2 February 2010 at 14:00 PM

Where: UBA – Antwerpselaan 2 – 1853 Strombeek-Bever.

Jan 28 2010

What’s the return on buying keywords compared to display advertising? What’s the impact of brand advertising online? How is the advertising ecosystem going to evolve over time? Are viral campaigns truly more cost effective?

The Webvertising Forum aims to answer most of these questions. This one-day business event presents 10 interactive workshops on actual topics such as: display advertising, new formats, planning & buying , legal aspects of online advertising, crowdsourcing, digital cross-media, community marketing and many more! Lots of practical client-cases will guide you through the development of a successful online campaign.

Top keynote speaker, Isabelle Driege, executive manager at Emakina/Media, will join in and share her knowledge about Digital Cross-Media: campaign optimization by using a mix of digital channels.

When: 3 February 2010 at 9.30 AM

Where: Hotel Le Meridien Carrefour de l’Europe 3, 1000 Brussels

Register here

Sep 2 2008

We’re very excited to announce today the birth of Emakina/Media. This new company within Emakina Group is the first Belgian media agency that will be fully dedicated to digital media only.

Emakina/Media will act as an independent entity under the “Emakina Group” umbrella. Its team of experts will cover the full spectrum of new media through an extended portfolio of services including strategy, production and media buying. This way, we want to create for advertisers the opportunity to integrate online more efficiently, from the early stages of an advertising campaign and without any compromise with traditional media.

Emakina/Media will be run by Isabelle Driege (no doubt you know her if you’re in the interactive media business) with the double position of Partner and General Manager. Isabelle started out her career in 1999 at @dnet. She participated then as Account Director to the creation of the Belgian subsidiary of Hi-Media, one of the largest online advertising sales houses in Europe. In 2003, she left for MSN Belgium before joining Aegis Media where she founded the Belgian interactive division of this international network.

The launch of Emakina/Media strenghtens our positioning as a full service interactive agency with all the in-house capabilities to address any creative, technological or strategic challenge. Check out our official press release for further information.