How will interactivity manifest itself in the coming years? What will interactive marketing look like? And what will it mean for customers and for companies?
Whether you realize it or not the possibilities of interactive technologies for marketers are endless. The 19th Emakina Academy Session invites you to discover those possibilities and capture what could by the highlights of interactive marketing in 2015.
During this Emakina Academy, you will:
Take a look into the future of interactive marketing.
Discover an exciting future that interconnects everything, everywhere, all the time and erases the borders between the physical and worlds.
Learn how mobile technologies will create unlimited possibilities for making interactive communication a new part of life.
Know how to engage in an authentic positive word of mouth to raise brand awareness and drive direct sales through social shopping.
Understand the connections between emerging trends and design thinking (graphic design, web design, or simply in design in general).
This free seminar will take place Thursday, 22 October 2009 between 09:00 and 14:00 @ Tour&Taxi – Port Avenue 86C – 1000 Brussels. View road map.
Emakina just finished the development of Proximus Moblog’s new visual identity. The look and feel now perfectly matches with the new Proximus Generation visual guidelines. The Moblog’s is also integrated into Skynet’s environment through an i-frame.
If you haven’t tried the Proximus Moblog yet, now is the perfect time to do so. In short, this platform is the missing link between the web and your cell phone. Take a picture with your phone and publish it straight to your moblog.
Once a picture is on your moblog, there’s an exciting range of 2.0 functionalities at your disposal: export to another blog or to your personal website, tag pictures with keywords, edit header and personal icons, link to mobblog’s friends… possibilities are endless…
Mobile Internet is now a reality. With the rise of 3G networks and new multimedia devices like the iPhone, web is invading your cell phone and offers an unlimited range of opportunities to interact with your customers anywhere, anytime. But what are the concrete possibilities brought by mobile to promote your brand, your products or your services? How can you integrate a mobile channel into your media strategy efficiently? Just attend this event on 28th November and discover why mobile is next big thing in interactive marketing.
During this 12th Emakina Academy, you will learn:
- How cell phones are turning into always-on social networks
- How Telenet and VRT successfully deployed their services on mobile
- How Truvo turned its famous directories into mobile search engines
- How French newspaper Libération reaches a new audience thanks to mobile
- How to convert your website into a mobile platform compatible with any handheld device
Want to attend this event? Two sessions, two dates:
- 28/11 in Brussels from 9.30 to 14.00
- 11/12 in Ghent from from 14.00 to 16.40
Full agenda and registration in the Event section of our website.
After the VRT and Telenet, Truvo is the third client who entrusted The Reference and our partner Siruna to “mobilize” its Internet presence. As of today, you can search for the coordinates of any Belgian company directly on your cell phone and use its phone number instantly. Each entry also contains extra information like e-mail address, opening hours, business activity etc.
This platform is fully compatible with any mobile device on the market, regardless of the type of apparel in your pocket. Try it now inFrench, Dutch or English.
After the VRT, cable operator Telenet is the second company who selected the Reference and its partner Siruna to be present on your cell phone. The mobile counterpart of the Zita portal offers a range of useful services like TV-guide, national and international news, sport, meteo, cartography and a direct access to Google. Everyone with a mobile device with a built-in browser can use this portal : design and functionalities are optimized according to the technical possibilities of every device, including the iPhone.
Another nice project for the mobile competence center recently launched by our colleagues of The Reference.
The VRT (Flemish Radio- and Television Network) launched today the mobile version of two websites, De Redactie.be and Sporza.be. Aside of reading the latest national, international and sport news, you can also search for older items with the internal search engine and even listen to the previous radio bulletins on your cell phone.
Both mobile websites are fully compatible with any device on the market and available now in open beta mode. It means they’re still early prototypes that the VRT publicly releases to get feed-back from “beta testers” (i.e. yourself) before official “go live”. If you want to share your own evaluation with the VRT team, feel free to join the two dedicated Google Groups (here and here). Each opinion will be collected, assessed and, if relevant, added to the final releases. For the first time in Belgium (and even in Europe?), an e-government project uses the beta mode to take the user experience into account.
These websites are the result of a collaboration between the VRT, Siruna (formerly known as Mobixx) and the new mobile competence center of The Reference. Stay tuned for other mobile projects very soon…
