Nov 30 2009

Recently, groupeReflect developed a relational programme for Panasonic Viera in the framework of which Emakina/Motion was put in charge of the design, direction and post-production of 20 films for the HD portal of Panasonic France. These films highlight the features of the new series of Panasonic plasma screens and their place in a digital environment.

Emakina/Motion has come up with three types of films, giving each a different objective:
- A first series situated in a purely graphic environment that emphasises the aesthetics and purity of line of Panasonic NeoPDP screens as a result of their elegant and refined motion design.
- A second series of more educational films, presented in the realistic setting of a living room, the aim of which is to guide the consumer through the various stages of using the new screen.
- A last series, still in production, whose aim is to let consumers speak by presenting three families, chosen because they are entirely equipped with the company’s audiovisual equipment.

Emakina/Motion is responsible for the entire audiovisual production of this series of films, from the design stage to the actual filming and the audiovisual post-production.

With this series, groupeReflect and Emakina/Motion aim to demonstrate to the general public that the innovative use of video can enrich and reinforce the emotional link of a brand, making it a major asset in the framework of a relational platform.

Sep 22 2009

How will interactivity manifest itself in the coming years? What will interactive marketing look like?  And what will it mean for customers and for companies?

Whether you realize it or not the possibilities of interactive technologies for marketers are endless. The 19th Emakina Academy Session invites you to discover those possibilities and capture what could by the highlights of interactive marketing in 2015.

During this Emakina Academy, you will:

• Take a look into the future of interactive marketing.
• Discover an exciting future that interconnects everything, everywhere, all the time and erases the borders between the physical and worlds.
• Learn how mobile technologies will create unlimited possibilities for making interactive communication a new part of life.
• Know how to engage in an authentic positive word of mouth to raise brand awareness and drive direct sales through social shopping.
• Understand the connections between emerging trends and design thinking (graphic design, web design, or simply in design in general).

This free seminar will take place Thursday, 22 October 2009 between 09:00 and 14:00 @ Tour&Taxi – Port Avenue 86C – 1000 Brussels. View road map.

Register online: www.emakina.com/academy and follow us on Twitter and Facebook.

Jul 13 2009

Laurent Garnier, the confirmed star of the Electro scene, entrusts Emakina/Motion to produce his latest video clip, a first for the audiovisual department of Emakina.

Following the creation of Axel Red’s website, Emakina continues in its musical streak by producing Laurent Garnier’s new video clip. Laurent Garnier, the well known French DJ, long lived ambassador of the Electro scene, founder of the F Com label entrusted the direction of the video clip for “Pay TV”, a single from his latest Album ‘Tales of a Kleptomaniac”.

Laurent Garnier demonstrates, once again, how techno music can be filled with great musical richness. At first, Pay TV may seem like a floating ballad coupled with a “soupcon” of eroticism but that is until the drummer unleashes its beats resonating from the shadows of Woodstock, turning the whole experience into something very rock orientated.

Expectations ran high as the return of the star of the turntables was highly anticipated and its video clips until then pretty rare. “We really wanted to have fun” explains Eric Morand of F Com.

The orgasmic sound bites and the title of the track inevitably lead to ideas revolving around images evoking sensuality and eroticism. The aim was therefore to tell the story of a nocturnal journey primarily with electric and neon lights.

This night-time tour that slowly draws its viewers closer gradually becomes hotter, crazier and more carnal. The starting point was indeed the atmosphere of a red light district with sex shop neon signs. “The link with the artist only came later when reading the artist’s biography where a chapter describes the sensations that tie him to the crowd” explains Nicolas Jandrain, Director of Emakina/Motion.

The red and white neon tubes worked as links between the atmosphere and the locations previously mentioned. The flow of light travelling through neon tubes are a visual translation of the sound, energy, impulses and adrenaline rushes sent to the crowd by the DJ, while the camera movements slowly hovering about the curves of the neon glass evoke those of a woman, a dancer, who appears discreetly at the beginning of video clip but who gradually becomes the DJ’s alter ego.

Emakina/Motion, the video department of Emakina Group is behind the concept and direction of this video clip. Although an unusual production for Emakina/Motion it symbolizes a desire to evolve and achieve creative diversity by bringing web and video professional together.

This symbiosis allows for a fruitful collaboration between very diverse profiles such as story boarders, scriptwriters, directors, web, motion and flash designers as well as 3D artists, all gathered for a common purpose. It doesn’t come as much as a surprise that Emakina/Motion should decide to add this string to its bow and extend the diversity of its audiovisual services.

Jan 26 2009

We are living a digital revolution, new technologies have given birth to new means of interaction. Every day new digital tools open new ways of expression for brands, it’s chaos.

Once upon a time we had mass media advertising, brand activation and retail. Then the web and email, display and search advertising. Now we talk viral, buzz and guerilla, RSS, YouTube and social networks, mobile, iPhone and Location Based Services, podcasts, Joost and IPTV, video game consoles and in game advertising, widgets or gadgets, MMORPG or virtual worlds, chatbot or Google Earth, RIA, AIR or Silverlight, digital signage and interactive retail, floor, wall, cars … you name it.

Native to this world of complexity, Emakina fuses imagination and innovation, orchestrates the relevant touch points to build brand experiences that engage consumers… brand experiences that combine stories and emotions to create attention, interest and ultimately desire.

Jul 2 2008

In June 2006, Emakina and Volkswagen launched VW Escape TV, the very first branded entertainment show that you can download and watch on any alternative device (iPod, iPhone, Apple TV, mobile phone, PSP, Computer, …). Two years and a few international awards later, this podcasting project is about to make its debut on Belgian channels MCM and TMF. For the first time in Belgian television history, a web TV invades your traditional TV screen. Check out the official press release in French or in Dutch for more details.