Sep 2 2009

Do you want to…
… optimize your website for search engines yourself?
… successfully advertise your products or services with Google Adwords?
… interpret visitor statistics and learn how they are the driver for a more successful site?

Then Emakina/Perform team @ The Reference has just the thing for you: a series of 5 trainings, all focusing on improving the performance of your website. Our previous trainings were a great success, so we organized 5 more for you!

Google Analytics: Actionable Business Insights

Some of the addressed topics:
Learn how to define key performance indicators for your website
Learn how to use Google Analytics data to get real actionable insights
Learn how to use advanced segmentation and custom reports to your benefit

View full agenda or register here

Google Analytics: Advanced Implementation

Some of the addressed topics:
Advanced configuration and optimization of your Google Analytics account
Learn how to customize the tracking code for campaigns, e-commerce and web 2.0 applications
Learn how to take benefit from segmenting and filtering on a profile level

View full agenda or register here

Conversion marketing: Landing Page Optimization

Some of the addressed topics:
Learn how you can improve conversion by building the perfect landing page
How to measure and understand conversion with web analytics
See the benefits from split testing to increase conversion

View full agenda or register here

Search Engine Optimization: become a SEO expert

Some of the addressed topics:
Understand all aspects of optimizing your website for search engines
How to increase relevancy, authority and trust of your site (from the search engine’s perspective)
Key performance indicators for measuring your (or your agencies) SEO success

View full agenda or register here

Search Engine Advertising: become a Google Adwords expert

Some of the addressed topics:
Learn how to set up a successful campaign with targeted ads and keywords yourself
Essential keyword and bidding strategies giving you a vast advantage over the competition
Integrate your SEA campaign in your other media for maximum success

View full agenda or register here

Dec 2 2008

Our colleague Nikolaas Degeyndt from The Reference signed a very interesting article about the “why” and the “how” of Web Analytics in the latest issue of Media Marketing. Check out this paper in French or in Dutch.

Nov 6 2008

Do you want to…

…optimize yourself your website for search engines?
…successfully advertise your products or services with Google Adwords?
…interpret visitor statistics and learn how they are the driver for a more successful site?

Then join our six training sessions organised by our new competence center Emakina/Perform.

Oct 15 2008

After Emakina / Media, we announce today the launch of Emakina / Perform @ The Reference, a new competence center focusing on Search Engine Marketing and Web Analytics (audience measurement). As the Internet is becoming a mature medium, the creation of this business unit meets the growing demand of our clients for solutions that measure and improve the ROI of their Internet presence. In this perspective, Emakina / Perform @ The Reference provides a wide range of services like setup of web analytics tools, custom reports or search engine optimization to help you make the most of your interactive marketing.

Check out the official press release in French or in Dutch for more information.

Jun 4 2008

Our colleagues of The Reference will deliver a session at the first SEM Forum organized by Best Of Publishing this Friday. Frederik Marain, Senior Business Consultant, will showcase our Search Engine Marketing (SEM) expertise and will explain how we integrate the search engine dimension into a wider marketing approach. More info on www.semforum.be.