Oct 10 2011

Emakina is lighting 10 candles…

A project that started in the best web tradition in a garage 10 years ago grew into a listed communication company with well over 300 people working there.

Regardless the economic stormy weather in the past decade, Emakina booked success after success and recorded positive results … reason enough to celebrate and look ahead towards the future.

The intense team spirit and collaboration inside Emakina no doubt explains part of the growth and continued success of the Emakina Group. In opposition to some agency networks where different parts behave like loose atoms, Emakina teams work together closely and create potent synergies. Meetings in Brussels can evolve into skype calls to Antwerp or Paris, or joint online and real world presentations including colleagues from Gent or Rotterdam.

At digital Digital Marketing First 2011 Emakina shares its enthusiasm and combines the mood for celebration with dynamic knowledge exchanges…

Co-founders of Emakina Brice Le Blévennec and Denis Steisel will give a 10th Anniversary Presentation, in the main auditorium and raise a glass on the future…

Several of their colleagues will shed their light on burning communication topics:

• Digital changing the creative process. How to creatively answer the new customers needs? 
  Xavier Bouillon, Creative Director & David Grunewald, Head of Emakina/ Agency
• CRM & Direct marketing services… Introducing Emakina’s success stories
  Sammy Colson, Head of Emakina/ Direct
• Find out your brand’s character – Play the social media role game
  Karima Wardak, Amélie Sainthuile & Sophie Graillot, Strategy team of Emakina
• Mobile Matters
  Thomas De Vos, Head of Emakina/ Mobile
• What about Social media … Should we talk? 
  Audrey Benoit, Head of Emakina/ Social

So it’s going to be an exciting and busy day. And bubbles all around at 17h…

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Aug 23 2011

Emakina organised an original staff event at the Apéros de Saint Gilles.
The social meeting combined a fun get together with a positive AIDS awareness action.

Emakina’s agency developed several actions for the Sida SOS association (www.sidasos.be). This organization  tries to create awareness amongst young people about aids. So the drink was a good opportunity to give the campaign a symbolic ‘thumbs up’.

A 1 euro coin is the symbolic element of the campaign. It wants to encourage young people to be screened for aids. At the drink, each participant received a 1 euro coin to pay for their drink.  As this coin then  travels from hand to hand, it touches all. This symbolizes the fact that we can all be infected by aids without knowing it.

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May 17 2011

Cette année encore Emakina est sponsor officiel d’Interact qui se déroule les 8 et 9 Juin à l’Arts Hôtel de Barcelone. Organisé par IAB Europe, cet événement majeur réunit tous les acteurs de la publicité traditionnelle et online en Europe.

Les principaux décideurs des médias et de la publicité y débattront sur la situation et l’avenir de leurs relations. Des experts confirmés seront présents comme Mark Read, directeur de la Stratégie et CEO de WPP Digital, Kamal Bherwani, chef de la direction de Digital Prisa et Marc Bresseel, vice-président du marketing mondial de Microsoft. Ces intervenants participeront  le 9 Juin à la conférence la plus importante qui combinera présentations keynote, débat d’experts et études de cas sur des campagnes publicitaires cross-média innovantes.

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Apr 13 2011

IAB Belgium and Emakina announces an impressive speakers round up for the ThinkDigital event on 26 May in Brussels. With “The customer is not your enemy! Friend or de-friend your customer” the congress offers the digital advertising sector the ideal playground to explore, inspire and debate on the digital trends of the future.

More than ever, consumers share their opinions about your brand and start interacting with it. No matter the status of these relations, from “married” to “it’s complicated” – the consumer plays with your brand and speaks about it, through the channels of his choice: very attentively on an ordinary pc, on the latest tablet while zapping or just very quick and easy on his mobile: the convergence of media is a fact.

How does your company adapt to this revolution in media use by the consumer? How to compose the right digital media mix to develop and improve your customer relations? How to get engagement and return on investment out of your digital customer?

IAB ThinkDigital announces an impressive round up of digital experts from Europe, the US and even from behind the Chinese firewall who bring innovative strategies and “why didn’t I created this myself” campaigns to Brussels.

Impressive names such as social media expert Olivier Blanchard (the Brandbuilder), ex-Area/Code (Zynga New York) founder Kevin Slavin on tv&digital, Global Emerging Media Director Ciaràn Norris (Mindshare), inspiration from oversees with Eric Phu (DDB Greater China) and Alex West (Mother UK), digital strategist and author of “Personality not Included” Rohit Bhargava (Vice-President OgylvyOne New York), the vision of the advertiser by Jef Vandecruys (AB-InBev New York), and – you would have never guessed – senator Peter Van Rompuy (CD&V) on the impact of happiness in the network society.

Join now IAB ThinkDigital on Thursday 26 May in The Egg!

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Apr 10 2011

Emakina is this year again official sponsor of Interact which will take place at the Arts Hotel in Barcelona, the 8-9th June. This major event will bring together all the decision makers of online brand advertising in Europe.

Senior executives from the interactive online advertising industry and traditional media will come together to discuss and debate the state of their current relationship and their future. Confirmed keynote speakers are Mark Read, Strategy Director and CEO of WPP Digital, Kamal Bherwani, Chief Digital Officer of Prisa and Marc Bresseel, Vice President of Global Marketing of Microsoft. These speakers will take to the stage on the main conference day on 9th June which combines keynote presentations, a panel debate and case studies of successful cross-media ad campaigns from leading advertisers including Diageo and Anheuser Busch.

If you subscribe before the 15 april 2011, IAB Belgium allows you to participate for only 999€, this includes the Interact Congress (2 days entrance) and the MIXX Awards Europe (flight and hotel included). For practical informations and subscription follow this link.

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Feb 26 2011

The Phare Conference, which took place this Thursday 24, was a big success, speakers were all very inspirational. The event brought together renowned specialists from all over the world, presenting intriguing and surprising ideas on the future of the Internet. Brice Le Blévennec gave a presentation about trends regarding to e-commerce, media, marketing, agencies, the web ecosystem and the new mobile frontier. See you next year and thanks to The Reference for the support.

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Feb 5 2011

This Friday, Emakina hosted this year’s Drupal Code Sprint. During the day, a group of international developers got together to get their hands dirty and work as a team on certain topics like Views 3, Services 3, Drupal 7 core, HTML 5, Glossary for D7, Sharepoint and Dita. Pictures by Didier Mission :

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Feb 2 2011

Emakina is very pleased to host this year’s Drupal Code Sprint this Friday February 4th. During a Code Sprint, a group of international developers get together to get their hands dirty and work as a team on certain topics. This year, the main sprint topics will be Views 3, Services 3, Drupal 7 core, HTML 5 for Drupal, Glossary for D7, Sharepoint (Drupal integration) and Dita documentation.

When?
Friday February 4th, 2011 – from 9:00 to 18:00 CET

Where?
@Emakina

For more information about this Code Sprint, the Drupal Dev Night and the Drupal Developer Days main event follow this one and only address.

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Oct 12 2010

The MCEI organizes a monthly business lunch where leaders of the Belgian business community and professionals in marketing and communication meets to exchange ideas while listening to an interesting speech from a renown keynote speaker.

Next MCEI’s lunch will host our Chief Visionary Officer, Brice Le Blévennec. Predicting the future is a difficult exercise but Brice will attempt to forecast changes and predict trends regarding to commerce, media, marketing, enterprises, agencies, the web ecosystem and the new mobile frontier.

This event will take place in a VIP area of the Digital Marketing First, next October 28 from 12:00 to 14h30. Register here.

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Oct 6 2010

Phare Conference will bring together renowned specialists from all over the world. This event, sponsored by The Reference, will present intriguing and surprising ideas on the future of the Internet. Ideas that won’t necessarily become reality, but that challenge you to reflect upon the Internet: how it will change our lives as citizens and consumers?

The Internet evolves towards being the center of our lives. How will this change the way we will work, play, dream in the future?

Brice Le Blévennec will give an expected conference, putting himself at risk by attempting to forecast changes and predict trends regarding to commerce, media, marketing, enterprises, agencies, the web ecosystem and the new mobile frontier.

Other speakers will include Adam Greenfield, founder of Urbanscale LLC, Jeremy Keith, author of ‘HTML5 For Web Designers’, Robert Cailliau, human-computer interaction expert and Steve Muylle, PhD, e-business and marketing specialist.

This event will take place next February 24 at the Oude Vismijn in Ghent and ticketing just started.

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Sep 13 2010

Brice Le Blevennec, CVO

The GRP (planning and reflexion group in the media sector) has invited Brice Le Blévennec to join the ‘Media in change : new technologies & creativity’ symposium on technological mutations in the media sector.

Brice will particularly focus on the iPad and the new opportunities created by this revolutionary device in the fields of communication and marketing.

It is the savior of newspapers, the future of publishing, finally a legal store for music and films, a traffic data generator for mobile operators, messiah of e-commerce mobile, and so much more.

Find out by participating to this symposium on Thursday, 23 September at 08:30 at the Sodehotel La Woluwe, avenue E. Mounier, 5 à 1200 Bruxelles.

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Sep 8 2010

As marketers, we cannot afford to ignore the power of Facebook. Over 500 million people today have active accounts. Its influence is undeniable as it is increasingly used to promote everything from rock bands to events, insurance to political candidates.

While you may recognise the potential of social networking, it can be difficult to know where to start. Emakina’s experts keep up-to-date with Facebook and its constantly-evolving mass of communication tools. We will show you a number of specific campaigns as we explore the Facebook universe.

During this Emakina Academy, you will:

• Discover all the tools and opportunities that the Facebook platform provides
• Learn how to determine whether Facebook is suitable for your specific communication
• Find out how to monitor your Facebook activity and gauge the quality of results
• Look at previous Facebook campaigns in detail, including their development and results
• Hear from our clients about every aspect of their Facebook activity

Complete program of the day and registration here.

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Jun 8 2010

On 10th June 2010 Keystone Network will organize a conference, followed by a lunch, on the growing influence of consumers. As a customer expert, Keystone Network will share the outcome of ambitious researches, which are dedicated to the understanding of consumers and brands within the digital world. You will discover how genuine qualitative researches help to connect with this new and evolving consumer.

Brice Le Blévennec will share his knowledge on the new paradigms, generated by the web phenomenon, which impact the relationship between brands and consumers. He will explain how to go “beyond the brand website”, and how to explore this virtual galaxy. Keystone Network will deliver the keys to apprehend this revolution, based on a consumer-centric approach.

Register now

When: June 10th, 2010, from 11am to 2pm

Where: Kinepolis Brussels – White Hall

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Jun 3 2010

Emakina welcomes you to the 20th Emakina Academy conference about new media and digital technologies within the Healthcare universe.

Today, most healthcare companies are not yet actively encouraging patients to take appropriate control of their care, consumers often seek the wrong type of information on any kind of media. Educating consumers about health encourages them to be more proactive in making choices about health services, and creating an environment for behavioral change.

Emakina Academy Sessions offer you interactive workshops to discuss new business, hot marketing trends, and learn how to take advantage of e-technologies. Now… and tomorrow.

Complete program of the day and registration here.

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Jun 3 2010

The Belgian Management and Marketing Association (BMMA) has invited Brice Le Blévennec to share with Belgian managers his knowledge on the future of interactive mobile: the iPad.

The expectations surrounding the iPad are huge and Brice will mainly focus on the new opportunities created by this revolutionary device in the fields of communication and marketing.

It is the saviour of newspapers, the future of publishing, finally a legal store for music and films, a traffic data generator for mobile operators, messiah of e-commerce mobile, and so much more.

Find out by participating to this lunch and debate of the BBMA on Tuesday, 15 June at 12:15 at the Conrad (Lobby Lounge), avenue Louise 71, 1050 Brussels.

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