Dec 9 2011

By Antoine Wellens – Emakina.BE

November has flown by. And once more the great concept of Movember came to life.  Come again? Movember? During the month of November each year, Movember asks men across the world to grow a moustache with the aim of raising vital funds for men’s health issues.

The formula is simple: take a good cause, add a fun challenge and limit the timeframe to participate: shake up well and you get “Movember”. While growing a Mo is left to the guys, Mo Sistas (women who support their men) form an important part of the action, by recruiting Mo Bros, helping to raise funds and attending Movember events. Movember, as in ‘Mustache and November’, also aims at educating as many as possible on men’s health questions and illnesses such as prostate cancer.

Born in 1999 in Australia and recycled in 2003 by the Movember association, the movement this year crossed all borders and went global. Teak a peak at www.movember.com and see what it’s all about.

Why does it work so well ?

The campaign is viral in many ways . In addition to a universal idea that it can be introduced in all countries – including Pakistan, Movember has managed to combine three elements that ensure its virality:

1. A good cause you really want join

Values you share ​​on your wall can bring respect and credibility from your friends. Even if Facebook would have been called MyBellyButtonEgoBook, it would still be a positive thing to share a good cause with others. By doing so, you suddenly feel useful and proud, when you can share: “you see, I do not only think about Me, Myself, and I !”

2. A fun challenge you always wanted to be part of

Proud of his three day facial hair growth, modern man seeks to distinguish itself. And what if I tried a mustache for a change? No, seriously…that would be  ridiculous. Enter Movember…and now you have a great reason to try it. It’s not for me, it is to campaign against prostate cancer!

3. An effective online activation with massive offline impact

A change of look, obviously, that’s a topic that gets talked about.  And in this lies the gene for the genious idea. Even if you ‘like’ the Movember page on your Facebook, Movember’s success is mainly achieved around the coffee machine . So the true virality, is not just the one we share just as soon forget. It’s the one that stays in the mind, and grows (like a mustache).

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Oct 12 2011

Emakina again made a big ‘splash at the DMF this year.

Lots of colleagues and invited guests joined the lively discussions, presentations and good times, celebrating the 10th anniversary of Emakina. It was a very exciting first decade, from garage startup to listed company, with a broad, international management team, great combined knowledge and experience and lots of exciting clients and projects… smiles all around and positive vibes.

When the fair was closing down, Emakina and guests just got started up…

Lots of people, animated discussions and fun….

Denis Steisel and Brice Le Blevennec, looking forward to 10 new great years

A celebration dinner with valued clients and friends

Making new plans together

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Oct 10 2011

Emakina is lighting 10 candles…

A project that started in the best web tradition in a garage 10 years ago grew into a listed communication company with well over 300 people working there.

Regardless the economic stormy weather in the past decade, Emakina booked success after success and recorded positive results … reason enough to celebrate and look ahead towards the future.

The intense team spirit and collaboration inside Emakina no doubt explains part of the growth and continued success of the Emakina Group. In opposition to some agency networks where different parts behave like loose atoms, Emakina teams work together closely and create potent synergies. Meetings in Brussels can evolve into skype calls to Antwerp or Paris, or joint online and real world presentations including colleagues from Gent or Rotterdam.

At digital Digital Marketing First 2011 Emakina shares its enthusiasm and combines the mood for celebration with dynamic knowledge exchanges…

Co-founders of Emakina Brice Le Blévennec and Denis Steisel will give a 10th Anniversary Presentation, in the main auditorium and raise a glass on the future…

Several of their colleagues will shed their light on burning communication topics:

• Digital changing the creative process. How to creatively answer the new customers needs? 
  Xavier Bouillon, Creative Director & David Grunewald, Head of Emakina/ Agency
• CRM & Direct marketing services… Introducing Emakina’s success stories
  Sammy Colson, Head of Emakina/ Direct
• Find out your brand’s character – Play the social media role game
  Karima Wardak, Amélie Sainthuile & Sophie Graillot, Strategy team of Emakina
• Mobile Matters
  Thomas De Vos, Head of Emakina/ Mobile
• What about Social media … Should we talk? 
  Audrey Benoit, Head of Emakina/ Social

So it’s going to be an exciting and busy day. And bubbles all around at 17h…

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Aug 23 2011

Emakina organised an original staff event at the Apéros de Saint Gilles.
The social meeting combined a fun get together with a positive AIDS awareness action.

Emakina’s agency developed several actions for the Sida SOS association (www.sidasos.be). This organization  tries to create awareness amongst young people about aids. So the drink was a good opportunity to give the campaign a symbolic ‘thumbs up’.

A 1 euro coin is the symbolic element of the campaign. It wants to encourage young people to be screened for aids. At the drink, each participant received a 1 euro coin to pay for their drink.  As this coin then  travels from hand to hand, it touches all. This symbolizes the fact that we can all be infected by aids without knowing it.

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Apr 7 2011

Emakina has just released a great iPhone application for ING Belgium.

Pigmalion is an Augmented Reality brain-teasing game in which the player has to guess a four colour code in only five tries.

Play this code breaking game and let the funky Pigmalion pig make your talent shine. The Pig will be there to coach and push you to your best score as you guess the right order of the icons. Aim for a high score and test your potential Are you interested in joining this exciting adventure? Maybe the Pig will bring out the Lion in YOU! Now available on the App Store.

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