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Les invités de la Quinzaine: Jean-François Arnaud & Alexandre Pereira, Fondateurs de IDEN

Tous les quinze jours, retrouvez l’interview de la Quinzaine dans votre Newsletter Food For Thought. Ouvrez vos chakras, boostez votre quotient “cool” et insufflez le bon mot! Et si vous n’êtes pas encore inscrits, rendez-vous ici. Gagner des bons d’achat en jouant sur son mobile, tel est le pari de Jean-François Arnaud & Alexandre Pereira, […]

La Kodakisation, c’est quoi ?

Par Manuel Diaz – Initialement disponible ici. Grâce à Maurice Levy la menace digitale a un nom : l’ubérisation. Toutes les entreprises ont désormais peur de se faire ubériser. Le sens de la formule de Maurice a créé une réelle prise de conscience et permis de mettre un nom sur le danger, de le visualiser. Mais […]

Emakina harvests 23 Communicator Awards

Emakina is proud to announce a very rich harvest at the 2015 Communicator Awards as no less than 23 awards have been reaped by the Emakinians who worked on various awesome projects. 10 Gold Awards of Excellence and 13 Silver Awards of Distinction is what one could arguably call “a bloody good reward for hard […]

Can drunk user testing save your website?

Time is a valuable resource nowadays: we want everything and we want it now yesterday! This, of course, is also true on the Internet. You could create the most exquisite design and write the most exciting copy imaginable for your website in vain: if your visitors do not find immediately the information they are looking […]

Digital Transformation:
Do or Die

Vandaag delen we ons Digital Transformation Manifesto met de wereld. Hierin beschrijven we twintig stappen die nu essentieel zijn om organisaties klaar te maken voor de toekomst. Digitale transformatie is onvermijdelijk. Het Digital Transformation Manifesto helpt organisaties dit te realiseren. Om mee te blijven doen moeten organisaties zichzelf steeds opnieuw uitvinden. Jezelf aanpassen is dus […]

Emakina dévoile le Brand Experience Score© Wave 2

C’est non sans fierté qu’Emakina dévoile le Brand Expérience Score© Wave 2: une étude de 16 marques de mode féminine évaluées par 2 610 femmes au prisme de l’expérience. Des surprises en haut de classement, un nouvel entrant qui chamboule le marché et des marques françaises historiques en embuscade.   – Paris, le 4 juin […]

Une incroyable pluie de récompenses pour EMAKINA aux Communicator Awards 2015

EMAKINA est fier d’annoncer son excellent palmarès lors de la 21e édition des Communicator Awards (2015) puisque ce ne sont pas moins de 23 récompenses qui tombent dans l’escarcelle des Emakiniens qui ont travaillé sur ces projets exceptionnels.   10 Gold Awards for Excellence et 13 Silver Awards for Distinction constituent ce que l’on peut appeler comme « une […]

Emakina brings perfect taste to marketing at Lindemans

Doubled Belgian beer production needed new marketing initiatives and a five-language website (including Chinese) – making Lindemans’ communications the cream of the crop. Refresh With the opening of its new site in Belgium’s Vlezenbeek, Lindemans Lambic brewery doubled its beer-making capacity to 170,000 hl / year. This carefully-planned development required a whole new marketing dynamic. […]

L’invité de la Quinzaine: Charlotte de Vilmorin, Fondatrice de Wheeliz

Tous les quinze jours, retrouvez l’interview de la Quinzaine dans votre Newsletter Food For Thought. Ouvrez vos chakras, boostez votre quotient “cool” et insufflez le bon mot! Et si vous n’êtes pas encore inscrits, rendez-vous ici. Charlotte de Vilmorin vient de lancer Wheeliz, un service de location de “véhicules adaptés” entre particuliers, pour les personnes en […]

«Freeride Is A Lifestyle» Theme Inspires New Emakina Website

For the 7th Edition of the Swatch Freeride World Tour, the organizers decided to revamp the website. Inspired by the concept “Freeride is not only a means to compete for glory or to make money, freeride is a lifestyle”, Emakina revamped the site’s digital ecosystem, creating a more engaging platform and increasing the number of […]

Emakina wins special Selligent Original Contest Award

Emakina continues to receive positive recognition for its BERU Winter campaign. After being nominated for the Cuckoo Awards, the BERU case now received a special award at the international Selligent Awards. The brand of Federal Mogul Motorparts was praised for its original international contest, uniting 15 distributors from 9 countries, using the Selligent Interactive Marketing […]

Burn your bridges: focus on Kodakisation, not Uberisation

Uberisation is the result of a lack of reflection on markets, business models and experiences made possible by digital. It is a lack of innovation, related to products, business models, technology and services. Kodakisation is fear of burning your bridges. It is the fear of transformation, pushing you to stay in the logic of taking small steps. Once you have concluded your reflection on positioning, experience and business models, it still takes courage to burn your bridges to start afresh. To leave behind what you are, to be able to become what you can be. And this is by far the most difficult phase.

Les invités de la Quinzaine: Hélène Fromen et Nicolas Silberman, Fondateurs de Thank You Motion

Tous les quinze jours, retrouvez l’interview de la Quinzaine dans votre Newsletter Food For Thought. Ouvrez vos chakras, boostez votre quotient “cool” et insufflez le bon mot! Et si vous n’êtes pas encore inscrits, rendez-vous ici. Hélène Fromen et Nicolas Silberman ont lancé Thank You Motion, qui permet de « clipper » une vidéo à la volée ; […]

Emakina Launches The ‘Digital Transformation Manifesto’

Emakina published its ‘Digital Transformation Manifesto’. The document describes the basics of a changing world. It guides businesses that want to undergo a successful digital transformation. The Manifesto is also an urgent appeal to business leaders to give the topic the place it deserves. The Digital Transformation Manifesto helps entrepreneurs to better frame the debate around […]

The hidden art of wireframing

Do you like your house? Is it comfortable? Does it look nice? Do you think it will collapse? Wait… what? Why would you worry about your house collapsing? If an architect built it, you shouldn’t. He (hopefully) calculated the weight of the roof, the width of the windows and the way your doors should swing […]

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