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The Reference

ImgZine and Emakina’s The Reference/Mobile team up

Today, the mobile branch of Emakina’s Ghent based web agency The Reference and real-time social magazine platform provider imgZine announced a new partnership. This cooperation will bring imgZine’s smart and cost-effective mobile publishing solution to Emakina Group’s diverse customers.     imgZine, founded in 2011, was inspired by the success of apps like Flipboard, Pulse […]

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So how do you say beer in Hebrew?

It’s been almost two and a half years since we started working with Bavaria, the largest independent brewery in the Netherlands, founded in 1719. Since then the Emakina Group has developed the brand’s 59 local websites, serving the public of no less than 49 countries! Soon we’ll simply count the countries for which we did […]

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Life Capsule: Our future memories are in our present lives

Life Capsule is a start-up company which offers individuals the possibility to save their precious and confidential information online. In the event of death, this information and personal memories can be made available to (certain) relatives through a secure website. The Emakina Group was involved in this initiative since its early conceptualisation, through assisting the […]

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Emakina wins 6 Interactive Media Awards

Emakina is one of the big winners in the Interactive Media Awards, with 2 ‘Best in Class’ and 4 ‘Outstanding Achievement’ distinctions. The jury of this worldwide contest follows the highest standards of excellence in web design and development and honours individuals and organizations for their outstanding achievement.     The Interactive Media Council (IMC) who created […]

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Belgian marketing is going digital, study of The Reference indicates

Belgian marketing is clearly going digital, a new study by Emakina’s agency in Ghent, The Reference, indicates. 150 decision makers of digital marketing initiatives in Belgian companies participated in the survey. In 2012, Belgian marketers will focus on social media marketing, mobile sites and monitoring performance. Their main challenges will be to turn data into actionable […]

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Emakina@DMF: a customer-friendly presence

Digital Marketing First once more was an exciting get-together of interactive marketers in the Belgian market. For this 8th edition, the organisers recorded over 3,700 visitors, a new high. And Emakina did not miss the rendez-vous to connect with customers and colleagues, prospects, press and students.   Emakina’s Leila Loukili, Mattias Vermeire, Sarah Coenen and Lise […]

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Is Ghent the new Mecca for mobile apps?

The Reference, a proud member of the Emakina Group, has recently announced its partnership with TapCrowd, a ‘self-service’ app building platform. The collaboration between the two Ghent-based companies completes the offering of The Reference/Mobile to a 360° mobile agency  and supports TapCrowd in the further expansion of its success story.  As partners, The Reference/ Mobile  will integrate […]

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Emakina brings AXA’s website to the forefront of technology

Emakina was hired by the AXA to develop a new website for the Belgian market, based on SharePoint 2010. The goal was to establish a system which facilitates better content distribution between different divisions. This was meant to enable communications teams at AXA to centrally create and maintain the website’s content, while guaranteeing decentralised dissemination across the various distribution […]

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The Reference launches new corporate identity and website

The Reference kicks off 2012 in full swing, with a new logo and new website. The full service web agency located in Ghent grew rapidly in recent years, both in size and services. The new corporate identity shows the company clearly wants to keep this momentum going. So it’s not without pride the new logo, […]

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Emakina and The Reference in Knack/Le Vif Apps jury

Over half a million apps to choose from…which ones would be smart to upload to your smartphone or tablet? In their latest issue, Knack and Le Vif magazines present the Top Applications for smartphones and tablets in the Belgian market. Belgium being the complex market it is, the list of course is different in the […]

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The Reference and Energy Lab launch Evy Gruyaert’s Start 2 Run app

The Reference/Mobile, the mobile division of Emakina’s Ghent-based full service digital agency worked together with Energy Lab, expert in sports training and guidance to create Start 2 Run. The app incorporates the latest findings in the field of training and supervision of personal motivation.

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Didn’t your mother ever tell you to scan your food before you eat?!

No, she probably didn’t. But if Trustbox had existed earlier – she definitely would have!   Trustbox is a new app, designed by The Reference to allow (conscious) consumers to find out what’s in their food by simply scanning items’ barcodes. The app then lists the ingredients, displays nutritional values, and even warns allergic people of potential hazards! […]

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The Belgian Football Association scores online with a new website made by The Reference

Football fans in Belgium and around the world can now enjoy the new website of the Royal Belgian Football Association (RBFA). BelgianFootball.be was created by The Reference, a Ghent-based full-service digital agency, and part of the Emakina Group.     A site to experience today’s football The Royal Belgian Football Association exists since 1895 and […]

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Events @ The Reference

Starting on February 10th, The Reference is organizing 10 events on different digital subjects. As trend watchers, innovators and opinion makers, they believe it is important to share their insights with customers. Experts of The Ref are happy to provide you with their knowledge and to discuss the best practices of all things digital. You […]

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The Reference and its client Infrax shine at the Usability Awards 2011

Today is usability day. And Emakina can be proud to announce that The Reference, a company of the Emakina group located in Ghent, is the big winner of yesterday’s Usability Awards 2011. The new website of Infrax, a client of The Reference, won 2 out of 3 first prizes in the awards, making them the […]

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