Emakina Blog http://blog.emakina.com Building a better web. Fri, 03 Jul 2009 11:11:26 +0000 http://wordpress.org/?v=2.7.1 en hourly 1 Emakina launched the new website for Axelle Red http://blog.emakina.com/2009/06/22/emakina-launched-the-new-website-for-axelle-red/ http://blog.emakina.com/2009/06/22/emakina-launched-the-new-website-for-axelle-red/#comments Mon, 22 Jun 2009 15:09:26 +0000 Nicolas http://blog.emakina.com/?p=1678 Last week Emakina launched the new website for Belgian musical icon Axelle Red, www.axelle-red.com. Bringing the atmosphere and artistic style of Axelle online was a challenge Emakina gladly accepted. The new site combines a cutting edge design with high functionality and an intuitive navigation.

Visitors can find all Axelle’s albums and singles on the website. You can easily switch between the lyrics, video and playback of the same song without ever stepping out of the atmospheric experience of the artist. The picture section provides a whole new way of viewing pictures : we like to think it’s like opening a box of pictures and spreading them out on a table.

It was great experience for Emakina to work with a musician. The new website integrates the design of Axelle’s latest album, Sisters and Empathy, into a minimalistic but strong online look and feel. We paid special attention to the functionality of the website : it had to browse as easily as your iPod and allow you to play music and video.

Axelle-red.com was also optimized for search engines. All lyrics pages have a unique URL and can be indexed. This ensures the visibility of the lyrics and artist for search engine users. Finally, the website also features a blog on which Axelle Red writes and interacts with her fans and visitors about her engagements for charity.

]]> http://blog.emakina.com/2009/06/22/emakina-launched-the-new-website-for-axelle-red/feed/ Make the cover of a newsmagazine with Fidelio http://blog.emakina.com/2009/06/17/make-the-cover-of-a-newsmagazine-with-fidelio/ http://blog.emakina.com/2009/06/17/make-the-cover-of-a-newsmagazine-with-fidelio/#comments Wed, 17 Jun 2009 19:00:49 +0000 Olivier De Doncker http://blog.emakina.com/?p=1669 Ever thought of being the coverboy / covergirl of a magazine read by thousands of readers? Your dream has come true with www.surlacouverture.be / www.opdecover.be. Just upload your picture and receive a free, personnalized issue of Knack or Le Vif / L’Express in your mailbox. As this operation is limited to the first 5.000 lucky users, don’t wait to create your own cover and become the (future) owner of cooperative bank Le Crédit Agricole.

With this new campaign we rolled out last week, Le Crédit Agricole wants to point out the dividend of 5% for 2008 as well as the numerous advantages of its loyalty programme Fidelio. Have also a look at this other landing page demonstrating the stability of this return of investment in comparison with other companies listed in the BEL-20.

fidelio

]]> http://blog.emakina.com/2009/06/17/make-the-cover-of-a-newsmagazine-with-fidelio/feed/ Ecover and Design is Dead receive four international awards http://blog.emakina.com/2009/06/17/ecover-and-design-is-dead-receive-four-international-awards/ http://blog.emakina.com/2009/06/17/ecover-and-design-is-dead-receive-four-international-awards/#comments Wed, 17 Jun 2009 09:34:59 +0000 Olivier De Doncker http://blog.emakina.com/?p=1673 Our colleagues at Design is Dead have recently received four distinctions for their nice work on The Healthy Home:

  • Gold in the “Consumer Information” category at the Horizon Interactive Awards.

  • Award of Excellence (Gold) in the “Green/Eco-Friendly” category and Award of Distinction (Silver) in the “Health” and “Consumer Goods” categories at the Communicator Awards.

    • Built for Ecover, the leading ecological cleaning products brand in Europe, The Healthy Home is an interactive platform targeting “light green” consumers who are aware of the environmental issue but are still reluctant to change their lifestyle. In addition to accessing information and tips about ecological well-being in every day life (kitchen, bathroom, garden…), registered users can also create their personalized “green passport” that sets their ecological footprint on the environment.

    By lowering the treshold of communication, The Healthy Home acts as the perfect bridge to work on brand awareness and to increase Ecover’s customer database and customer knowledge for direct marketing.

    ecover

    ]]>     http://blog.emakina.com/2009/06/17/ecover-and-design-is-dead-receive-four-international-awards/feed/     Interlease increases sales thanks to Emakina http://blog.emakina.com/2009/06/15/interlease-increases-sales-thanks-to-emakina/ http://blog.emakina.com/2009/06/15/interlease-increases-sales-thanks-to-emakina/#comments Mon, 15 Jun 2009 18:00:40 +0000 Olivier De Doncker http://blog.emakina.com/?p=1666 As an agency, making our clients successful is maybe the greatest reward we can receive, especially when an economic crisis puts investments under pressure. In the beginning of this year, we launched the new B2B portal of Interlease, a central buying service that allows professionals in the automotive sector (distributors, importers…) to buy and sell new and used vehicles throughout Europe. Much more than another corporate website, we developed a real marketplace that facilitates business between users without the help of any intermediary. As a result of this “Web 2.0″ approach, Interlease has doubled its onlines sales since January, while last March was simply the best month ever in the company’s history. The trafic on the website has followed the same evolution, increasing by 36% over the same period. Last but not least, visitors spend more and more time on the website, up to 5 minutes these days. In a near future, the 4.000 registered members will be also able to set up their own personal homepage with their logo, name, schedules, access plan etc.

    interlease

    ]]>     http://blog.emakina.com/2009/06/15/interlease-increases-sales-thanks-to-emakina/feed/     Do you know Yunomi? http://blog.emakina.com/2009/06/05/yunomi/ http://blog.emakina.com/2009/06/05/yunomi/#comments Fri, 05 Jun 2009 19:00:43 +0000 Olivier De Doncker http://blog.emakina.com/?p=1661 We rolled out this week Yunomi, the proud successor of the Life & Cooking platform that the Emakina.NL team has been running for years. Deployed in Belgium and The Netherlands simultaneously, Yunomi is a community by women and for women. Every day, users will find out relevant content that will help them to improve every aspect of their daily life: recipes, practical tips, ideas for the next holiday trip etc. Once registered on the website, you can react to the information, share your opinion with peers and even submit articles for your preferred section. Members can also collect Nomi’s, i.e. points you can trade for special gifts and exclusive events reserved to the Yunomi community.

    Definitely one of the most ambitious projects we release this year and a great achievement for Unilever who accepted to follow us in this adventure after the success of Life & Cooking.

    yunomi

    ]]>     http://blog.emakina.com/2009/06/05/yunomi/feed/     Emakina.NL lanceert vrouwenplatform Yunomi voor Unilever http://blog.emakina.com/2009/06/05/emakinanl-lanceert-vrouwenplatform-yunomi-voor-unilever/ http://blog.emakina.com/2009/06/05/emakinanl-lanceert-vrouwenplatform-yunomi-voor-unilever/#comments Fri, 05 Jun 2009 09:41:00 +0000 Sigrid http://blog.emakina.com/?p=1647

    Yunomi

    3 Juni lanceerden we trots het nieuwe vrouwenplatform Yunomi voor Unilever Benelux, www.yunomi.nl en www.yunomi.be. Yunomi is het nieuwe platform voor én door vrouwen. Op een gemakkelijke manier kunnen vrouwen via Yunomi iedere dag een moment aan zichzelf geven. Yunomi gaat over onderwerpen die vrouwen raken en bezighouden, gecombineerd met een dagelijkse dosis praktische tips, spelletjes en interessante artikelen van de redactie én van de vrouwen zelf.

    Op www.yunomi.nl staan rubrieken zoals ‘Vrouw van de dag’, waarop bezoekers hun eigen verhaal vertellen. Via ‘Mijn Yunomi’ kunnen leden hun favoriete artikelen en recepten bewaren. En bij ieder bezoek aan de website sparen vrouwen ‘Nomi’s’, dit zijn spaarpunten die ze elk kwartaal kunnen inwisselen voor een leuk cadeau. Bovendien maken Yunomi leden de komende maand ook nog eens elke dag kans op één van de Yunomi Verwendagen zoals een privé dansles, een workshop bonbons maken en als hoogtepunt een persoonlijk lingerie advies van wereldwijd toonaangevend lingerie ontwerpster Marlies Dekkers.

    “Na het winnen van de pitch hebben we een jaar lang keihard gewerkt om een goed concept om te zetten naar een gebalanceerd design en solide eindproduct”, zegt Raymon de Kruijff, verantwoordelijke voor Yunomi bij Emakina.NL . “Het resultaat bewijst onze jarenlange ervaring. Maar nu begint het pas echt! Dit soort projecten gaan pas goed leven als je hele team ermee opstaat en naar bed gaat. En dankzij onze teams in België en Nederland ben ik vol vertrouwen dat we ook dit sociale platform gaan laten opbloeien tot iets moois.”

    Paul de Gooijer, Managing Director van Emakina.NL: “We zijn ontzettend trots op Yunomi. Niet alleen omdat we voor Unilever dit prachtige platform mochten bouwen maar ook omdat we onze expertises op merk, strategie en communities konden inzetten en uitbouwen. De site draait in drie talen: Nederlands, Vlaams en Frans. We hebben niet alleen het ontwerp en de bouw gedaan maar ook hard gewerkt voor de inhoud. Een prachtige prestatie die ondersteund is door de gehele groep.”

    ]]>     http://blog.emakina.com/2009/06/05/emakinanl-lanceert-vrouwenplatform-yunomi-voor-unilever/feed/     Our Gazelle is running fast http://blog.emakina.com/2009/06/02/our-gazelle-is-running-fast/ http://blog.emakina.com/2009/06/02/our-gazelle-is-running-fast/#comments Tue, 02 Jun 2009 14:22:03 +0000 Olivier De Doncker http://blog.emakina.com/?p=1644 Every year, Trends magazine publishes the “Gazelles”, i.e. a ranking of the fastest growing companies in different Belgian cities. This year, we got the surprise to enter the Top 15 in the “mid-sized companies” category for the Brussels area. Check out the full ranking in this document.

    ]]>     http://blog.emakina.com/2009/06/02/our-gazelle-is-running-fast/feed/     Ten Major Trends in the Internet http://blog.emakina.com/2009/05/27/ten-major-trends-in-the-internet/ http://blog.emakina.com/2009/05/27/ten-major-trends-in-the-internet/#comments Wed, 27 May 2009 16:10:17 +0000 Olivier De Doncker http://blog.emakina.com/?p=1640 Last week at the Convergence Web conference, the AWT asked us to present our vision of the Internet for the next ten years. Very ambitious proposal but the problem is we have no crystal ball and, like a wise man once said: always avoid to make predictions, especially about the future. Anyway, we tried to detect and explain ten major trends that are probably shaping the future of the new media scene. Just tell us in the comments what you think of our analysis.

    10 Major Trends in the Internet

    ]]>     http://blog.emakina.com/2009/05/27/ten-major-trends-in-the-internet/feed/     SunTzu becomes Emakina.NL http://blog.emakina.com/2009/05/26/suntzu-becomes-emakinanl/ http://blog.emakina.com/2009/05/26/suntzu-becomes-emakinanl/#comments Tue, 26 May 2009 18:00:56 +0000 Olivier De Doncker http://blog.emakina.com/?p=1634 Our Dutch agency SunTzu announced today its transformation into Emakina.NL. Since they joined our network in April 2007, the folks at Emakina.NL have succesfully strengthened their collaboration with our other entities and demonstrated a strong added value in Customer Intelligence & Activation for prestigious clients like KLM or Unilever. This rebranding means an even deeper integration at the operational level and a significant extension of Emakina’s service offering in the Netherlands. Once again, we prove our ambition on the Dutch market and our commitment in building an integrated network of interactive agencies at a European scale. For further information, please check out the official press release in French or in Dutch.

    ]]>     http://blog.emakina.com/2009/05/26/suntzu-becomes-emakinanl/feed/     SunTzu devient Emakina.NL http://blog.emakina.com/2009/05/26/suntzu-devient-emakina-n/ http://blog.emakina.com/2009/05/26/suntzu-devient-emakina-n/#comments Tue, 26 May 2009 15:00:57 +0000 Nicolas http://blog.emakina.com/?p=1689 BRUXELLES, ROTTERDAM, 26 MAI 2009 – L’agence interactive SunTzu annonce
    aujourd’hui sa transformation en Emakina.NL. Avec ce changement de marque, le réseau
    Emakina affiche à nouveau ses ambitions sur le marché néerlandais.

    Créativité, développement technologique et consultance business sont les trois piliers
    d’Emakina.NL. Ces dernières années, Emakina.NL a remporté plusieurs distinctions
    prestigieuses dont un Gold aux EMMA Awards pour la plate-forme Life & Cooking. L’agence a
    également délivré des projets créatifs pour Unilever et KLM, ce qui lui a permis de construire
    une véritable expertise en Customer Intelligence & Activation.

    « Emakina.NL est une équipe passionnée par l’Internet et l’innovation, explique Paul de Gooijer,
    Managing Director Emakina NL. En tant que filiale du groupe Emakina, nous sommes capables
    de prendre en charge des projets de dimension stratégique. Notre ambition : atteindre le
    sommet du marché néerlandais. »

    Emakina.NL a rejoint le réseau Emakina il y a deux ans et a depuis lors renforcé ses liens avec
    les autres agences du groupe. « La connaissance approfondie accumulée par Emakina.NL
    dans le domaine du Customer Intelligence & Activation est précieuse lorsqu’il s’agit de cultiver
    les liens entre des personnes et une marque ou une organisation, explique Denis Steisel, CEO
    d’Emakina Group. Emakina.NL a tous les atouts pour aider ses clients à augmenter le ROI de
    ses investissements en marketing grâce aux nouvelles technologies. »

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