New client Delek asked Design is Dead to perform a quite radical makeover on both Texaco.be and Texaco.nl. They scrubbed up, put on their surgical masks and started cutting and shaping. Creative surgeries resulted in a dynamic website which looks attractive and contemporary, and is extremely easy to move around in. On top of that, the user is instantly stimulated to take actions (find a station, visit a shop,…) thanks to strategically placed and aesthetically designed content. Check out the refuelled and futureproofed Belgian and Dutch Texaco websites!
KBC unfold its new tool to calculate your mortgage loan. The project was fully executed by The Reference, resulting in a very user-friendly tool.
The result is a fresh looking application and it’s like child’s play to determine the sum you want to borrow and would like to pay back each month. After some basic input, you can start playing with two sliders to recalculate the payback period, the monthly repayment and the sum to borrow. It is a crystal clear and easy start to embark for a KBC Home Loan Invest.
It is quite obvious that KBC and The Reference have made an extra effort to create an application that is fully focused on the ease-of-use. The interaction of the tool has highly benefited from using jQuery technology combined with a well thought and ergonomic design and wire framing.
Emakina has just launched Kaiku, the new Benecol website for the Spanish market.
In a nutshell, www.kaikubenecol.com is a must for people who want to fight bad cholesterol. It provides general information, personalized advices, tips, suggestion of recipes, activities, etc…
In the future Emakina will launch the Belgian, Swiss, German and Finnish websites all with their very own Daily Steps Programs.
During the last Interactive Media Awards, which took place recently in the United States, Emakina won two awards, one for « I Love Radio Advertising » and one for « Nescafé ».
- The web site « I Love Radio Advertising » received the « Outstanding Achievement Award » in the category Radio. It lauded the attention paid to user-friendliness as well as the development of an online data base containing some 60.000 radio ads, spanning 25 years of radio history. « I Love Radio Advertising » allows visitors to (re-)listen to the most legendary radio ads, create a playlist with their favorite ads, download them, and more! Its powerful search engine also makes it possible to find ads in the data base using various intelligent search criteria such as brand, sector, genre, era, language, and agency.
- The Nescafé web site also received an « Outstanding Achievement Award », in the category Food/ Beverage. This site is a cross-media platform built around the Nescafé brand. Through its «Design your cup» module the web site helps to create higher brand awareness by renewing the product experience beyond the web. The cup itself is at the heart of the Nescafé brand activations.
Since September, Emakina has been delivering a production release with new features of MySite for Truvo every two weeks.
The 10th version of MySite went live quite recently and offers great added value: e-couponing module, sub-domains, clone module, heading specific business card, ‘duplicate content’ deletion, and many other new features.
The MySite environment makes it possible for advertisers to manage the branding of their business using a variety of modules and thus creating a personalized website that’s easily adjustable via a very intuitive user interface.
ING Belgium asked Emakina to develop the new website for its mortgage loans.
The final mini-site suggests several credit formulas to candidate buyers and pays extra attention to ING’s green loans. In addition, everyone interested in a new real estate project can find numerous useful tips and advice on this website.
Emakina was responsible for the new website’s structure, design and integration.
The graphic make-over gives a taste of mother website ING.be’s future developments.
Shoe retail chain Luxus will open the doors of two new shops on 26 February and 5 March. They have chosen Emakina/Media for the campaign on the opening. The result: a multi-support attack plan.
The launch will be communicated through a campaign on two grand VIP evenings that will be the central theme in all different media.
- A radio campaign on Contact and Nostalgie. The theme: Cinderella is no longer looking for her Prince Charming but for her shoe. The commercial invites listeners to subscribe to the VIP evening via a text message.
- An advertorial in Le Soir and La Voix du Nord that allows reader to discover the Luxus brand.
- Banners in the local press that invite readers to subscribe to the evening.
All communication leads to the mini-site www.luxus.be where surfers enter the universe of the VIP event, where they can subscribe and find more information on the opening of the two shops.
The car show may well be behind us, but the very attractive and wanted car show conditions still are the talk of the town.
Emakina made 3 mini websites for 3 car manufacturers that all put the interesting conditions in the driver’s seat.
Knauf Insulation (manufacter of energy efficient insulation solutions) has entrusted the redesigning of its website site to Emakina.
The site just has been revamped to offer fresh contemporary graphics and new usability. Emakina also worked on the information architecture, HTML development, flash programming! And also CMS Drupal!
Zwan frankfurters have been a household name in Belgian homes for over 70 years. After a six-year communication stop, the brand wrote a pitch for its online activities.
Emakina won the race with a concept where Alex and Julie, the Zwan friends from the new television commercial, play the lead roles. Zwan.be offers brand activations throughout the year based on the theme ‘Real Moments, Real Zwan’.
Via social network sites Facebook and Netlog, Alex and Julie will start a relationship with the brand’s fans.
Surfers are asked to join in a big competition where they have to send in photos of ‘Real Moments’ they experienced with friends and family. Visitors of new website Zwan.be can then vote for the best photos. The winning photo will be the campaign’s image of ‘Real Moments are experienced with Zwan’ in 2010. The winner gets a games box that includes a Wii console.
The website also includes a making-of of the television commercials and the result of the opinion survey about ‘Real Moments’ carried out by InSites Consulting.
Emakina.NL, the Dutch agency of the Emakina Group, is responsible for the site’s concept, design, development and upkeep.
De worstjes van Zwan zijn al meer dan 70 jaar een begrip bij de Belgen thuis. Na een communicatiestop van 6 jaar schreef het merk een pitch uit voor al haar online activiteiten.
Emakina won de race met een concept waarin Alex en Julie, de Zwan vrienden uit de nieuwe tv-commercial, een hoofdrol spelen. Op Zwan.be zijn gedurende het jaar diverse merkactivaties te vinden rondom het thema ‘Echte Momenten, Echte Zwan’.
Via sociale netwerksites Facebook en Netlog gaan Alex en Julie een relatie aan met de fans en gebruikers van het merk.
De surfers wordt gevraagd om mee te spelen met een grote wedstrijd waarbij ze foto’s moeten insturen van ‘Echte Momenten’ die ze beleefden met vrienden of familie. De bezoekers van de nieuwe website Zwan.be kunnen dan stemmen voor de leukste foto’s. De winnende foto wordt het campagnebeeld van ‘Echte Momenten, die beleef je met Zwan’ in 2010. De winnaar krijgt ook een spelletjesdoos met daarin onder andere een Wii-console.
Op de website staat ook een making-of van de tv-spots en het resultaat van de opinie-enquête over ‘Echte Momenten’ uitgevoerd door InSites Consulting.
Emakina.NL is verantwoordelijk voor het site concept, het design, de ontwikkeling en het onderhoud.
Recently, groupeReflect developed a relational programme for Panasonic Viera in the framework of which Emakina/Motion was put in charge of the design, direction and post-production of 20 films for the HD portal of Panasonic France. These films highlight the features of the new series of Panasonic plasma screens and their place in a digital environment.
Emakina/Motion has come up with three types of films, giving each a different objective:
- A first series situated in a purely graphic environment that emphasises the aesthetics and purity of line of Panasonic NeoPDP screens as a result of their elegant and refined motion design.
- A second series of more educational films, presented in the realistic setting of a living room, the aim of which is to guide the consumer through the various stages of using the new screen.
- A last series, still in production, whose aim is to let consumers speak by presenting three families, chosen because they are entirely equipped with the company’s audiovisual equipment.
Emakina/Motion is responsible for the entire audiovisual production of this series of films, from the design stage to the actual filming and the audiovisual post-production.
With this series, groupeReflect and Emakina/Motion aim to demonstrate to the general public that the innovative use of video can enrich and reinforce the emotional link of a brand, making it a major asset in the framework of a relational platform.
When Panasonic Batteries asked the Design is Dead team to develop a campaign involving energy and travelling, they soon came up with the perfect match. Iceland, with its seriously zen sceneries and revitalizing spa’s, was absolutely the way to go. The result is a mouthwatering campaign and a matching mini-site, offering french customers the chance to recharge their ‘inner battery’ up north.
Always in for a wacky creation, Pienternet (which provides support to young people trying to make a career) assigned Design is Dead to create an online quiz to kickstart the new school year in a fun yet educational way. Which led to the creation of the Ass Kiss Class: a game where you have to answer as correct and fast as possible to please the teach and win some Pienternetastic prizes.
Emakina just launched the on-line « Electrabel Gas Simulator ». This tool, developed using Flex and .Net technology, allows users to determine how much they could save if they replaced their old oil furnace or gas boiler with a new one. This website is part of a campaign that invites clients to log in to the site via a personalized url. There, they find out how much they consume and what their CO2 footprint is, as well as their budget before and after a boiler replacement. Does your boiler leak or make strange noises at night? Maybe it is time for a quick simulation!
Emakina launched the new website « I love radio advertising » for media seller IP Radio.
The user-friendly site in three languages lists more than 60.000 radio ads, an archive spanning 25 years, and offers Internet users the chance to listen to the most legendary radio ads, create their playlists of favourites, download ads, and more. All for free.
A powerful search engine allows you to find ads in the database according to several intelligent criteria (brand, sector, genre, period, language, agency, etc.).
Another challenge brought to a successful end by Emakina that was able to make full use of its qualities in usability, development and the .Net server application.
Emakina may have to consider opening a dedicated room to put all these awards. You got it right, we just got another nice one.
The “Belgium’s most user-friendly website” award from the Usability Award contest has just been given to Brussels Airlines website. It proves that Brussels Airlines.com offers the best user-friendly experience in terms of navigation, content and copywriting, form, accessibility and overall impression.
Brussels Airlines.com has been chosen from all the belgian website by the general public based on a short-list of 10 websites selected by a jury composed by professionals.
“ING Lion Deposit” did it again! The jury of the Interactive Media Awards has decided to give the “Outstanding Achievement Award” to the ING Lion Deposit viral campaign under the ‘Banking’ category. The Outstanding Achievement award is an extremely challenging award to win. The american jury says that ING Lion Deposit viral campaign “has excelled in all areas of our judging criteria and represents a very high standard of planning, execution and overall professionalism.” Build with the “LiveSite” technology, this campaign created a huge buzz around the idea that a webcam was the only tool you would need to create a 3.0 website.
In honour of the presentation of the new SEAT Ibiza « Bocanegra » special edition, Emakina launches a 360° campaign.
The Ibiza Bocanegra is a new and exclusive model, limited to 1.000 cars per year, and exclusively reserved for members of the SEAT Club (www.club-seat.be). Members can read more information about this model on the new website www.bocanegra.be.
Emakina reaffirms its role as a 360° agency by creating an explosive and exclusive campaign reflecting the Bocanegra character: it has designed a mini site and a bannering campaign, produced a teaser video, and printed flyers to be distributed in the POS.
