Jun 17 2013

Together for New Growth

The European Commission’s Directorate for the Internal Market and Services asked Emakina to create a documentary film to celebrate the 20th aniversary of the Single European Market. Emakina produced the ‘Together for New Growth’ film, that highlights the importance of this turning point in European history.

20 years ago, the European Single Market was born. Borders disappeared; bonds between countries were strengthened.  The film tells this story and shares the pride of citizens and politicians in its success. Emakina managed all steps of the production, including the concept, scenario, interviews, editing, music, post production and different language version.

The message is important: European identity is not an empty concept. And it strenghtens more then it weakens. Today, in a world which is more complex and uncertain, the need for unity has become even stronger. More than ever the Single Market remains Europe’s greatest asset in facing the crisis. ’Consumers’, ’Entrepreneurs’, ‘Purchase without Borders’, ‘Co-Modality, ‘Creation and Innovation’ are at its heart.

Besides the testimonies of some citizens and of Commission Barnier, Emakina gathered on-camera comments from a range of European leaders. These include Martin Schultz, President of the European Parliament,  Jonathan Faull, Director General for Internal Market and Services in the European Commission, Elena Santiago Cid, Director General of the European Committee for standardization (Cen/Cenelec), Monique Goyens, Director General of the European Consumers’ Organisation (BEUC) and last but not least former European Commissioner Mario Monti.

The documentary stresses that innovations have been given a new momentum, with the new Unitary European Patent. From now on a single Patent covers 25 Member States. And in 2014 its price will go down from 36,000 Euro to less then 5,000 Euro. Easier, cheaper and more effective.

The question remains if Europe will succeed in speaking a single voice to make itself heard in the chorus of the continental states. Commissioner Barnier answers, that to remain in our position as a major global decision maker, we need to be European.

Tweet

May 8 2013

KARL LAGERFELD has called on Emakina to assist with the creation in Amsterdam of a new remarkable concept store. After a similar project earlier this year in Paris, the Amsterdam shop once more proves that digital innovation can be integrated into today’s fashion experience. KARL LAGERFELD recently opened the new 150m2 shop, blending his creative fashion language with his own digital touch.

The ‘boutique’ shop is located in the heart of the Jordaan, in ‘9straatjes’, Hartenstraat 16. The visitor is invited into a gorgeous 18^th century loft, where a journey starts through the sensual world of the designer. Besides the ready-to-wear collections for ladies and gentlemen, there is also a central focus on accessories. And that’s not all, because you also discover exciting ‘limited-edition’ creations by KARL LAGERFELD in cooperation with other designers, as well as a selection of books by the master of photography and design.

The concept store is, besides a fashion and accessory heaven, also a fresh and renewing digital experience. By offering a unique and engaging digital story, KARL LAGERFELD aims to further expand its brand identity to the digital world. This ‘virtual window’ was created and further elaborated in collaboration with Manuel Diaz, director at Emakina.FR. Shoppers can view the latest collections, videos and news releases on the iPad, surf to Karl.com and take pictures of their favourite clothing. They are also invited to leave personal messages for the designer and post their feedback on the Facebook page.

Trying on clothes has also become a new and fun experience. The fitting rooms are transformed into look books, where you can record your own look and view it on a touch screen. You can add Karl-inspired filters and share the results with others via Facebook, Twitter and email.

As a final digital innovation, all employees are supplied with a portable cash machine, creating a smooth and pleasant checkout for all customers.

This new cooperation between KARL LAGERFELD and Emakina is a step further towards building a coherent digital identity for the designer. In January 2012, Emakina was already involved in launching the ‘Karl’ brand.

The project included the design of an iPad with the silhouette of the iconic designer as well as an app to present the newest collection. Instead of a fashion show, the press was gifted the exclusive iPad during a cosy dinner. And for dessert, they could discover the collection digitally and share it across social. This exclusive ‘first’ was a real success. Guests were simply thrilled to navigate through look books on the iPad, to take pictures and make videos and to immediately share their thoughts about the collection via social media.

Welcome to the digital world of Karl Lagerfeld!

Tweet

May 7 2013

The Belgian Pharmaceutical Association APB launched its new Microsoft SharePoint 2013 website. With this Belgian and even European ‘first’, created in close cooperation with Emakina, the organisation significantly strenghtens its online presence.

By launching the brand new APB website and also completely restructuring its members platform, APB aims to facilitate public access to a wide variety of information, while making over 50.000 documents and specific dossiers readily accessible to pharmacists and other professional users.

Four out of five pharmacists

APB protects the interest of more than four out of five public Belgian pharmacists. Each day, one in 20 Belgians consults a pharmacist with regard to a medicine or other health products, or to obtain specific health advice. The idea behind the project was to make access to primary care available to all not only at the pharmacist, but also digitally on the web. Working together with Emakina, APB reached the most suitable solution, from concept and architecture to design, development and the finishing touches.

www.APB.be in a brand new coat

Their brand new site www.apb.be has a fresh and bright look, fully in line with the organisation’s new design. Besides the latest news, you can also find general information about the profession, the members’ organisation, public health, primary care, patient safety, medicines, health insurance, and much more. The site is very user-friendly, easy to navigate and quickly delivers the information you re looking for.

Specialised information tailored to each user’s exact needs

Besides a public site, APB also offers its members and stakeholders in the health sector a wide variety of online services and specialised tools. Hence, a secure platform was set up, with a clear structure and a wealth of professional information. This website is specifically tailored to the characteristics and access privileges of each user’s profile. Member pharmacists as well as paying users in the pharmaceutical sector can find targeted information in just a few clicks, including access to those files that best fit their profile.

Intense cooperation to reach highly client-oriented results

Frank Crasson, Communication Director, about the collaboration: “Emakina was a highly professional and enthusiastic partner for this project. Because of their comprehensive guidance and clever CMS-advice, we reached a strong and client-oriented result with a variable geometry.”

Caroline De Siron: “A detailed profile matrix and thorough integration of our CRM-data were crucial. The result is a highly secure site with specialised information specifically tailored to our target groups. Because of our intense cooperation, we can really take advantage of the great possibilities that SharePoint 2013 offers for web content management.”

Tweet

Dec 11 2012

Why else would Saint Nicholas*, drop by at our premises and give away gifts as he did last Saturday?

Read the rest of this entry »

Tweet

Dec 4 2012

Any Belgian knows the 1207 and 1307 iconic numbers for Belgacom’s information hotline. The numbers also represent a rich online data service, 1207.be and 1307.be, offering a wealth of contact data, free and easily accessible within just a few clicks.This efficient search tool digs up in no time the catering service number you lost, or the shop address you urgently need.

Emakina developed an original online activation campaign to celebrate the information service: ‘Apartment 1207′. By using the search engine, you help the resident of apartment 1207 to find a caterer, to save his dinner date after he burns the turkey. Or when he accidentally shuts down his electricity system, you can find him the electrician to get the lights back on. The online game is a real competition that runs until December 10th. You can play several times each day, to win one of the many great prices. Your search can land you a tablet, a Wii, film tickets, gift certificates, etc.

Read the rest of this entry »

Tweet

Nov 14 2012

When Emakina’s creative hotshop Design is Dead was contacted by the Eristoff agency to create an interactive animation, its team went for an exciting off-the-wall solution. Literally.

In true Eristoff spirit the Design is Dead gang delivered the design and animation for an amazing interactive game for young nightwolves. The idea was inspired by a concept thought out by Famous and the iPad game development was done by Labs101. The close cooperation between the different agencies lead to great results.

 A breathtaking experience: iPad in hands, gamers in real time play on the walls of a building,
thanks to 3D mapping and interactive special effects

Read the rest of this entry »

Tweet

Sep 26 2012

Quelle Genève?

With this provocative question, Emakina.CH is at the heart of a new debate on the future of the city of Geneva and the region. Both have resisted to the international crisis. Now the time has come to open up to the world, fight populism and protectionism and invent a new international and positive story.

Michel Balestra,spokesperson for “Quelle Genève?” and Didier Zanone, partner of Emakina.CH present the campaign (Image: Steeve Iuncker Gomez, Tribune de Genève)

So the Business Federation of the Romandie Region, the Chamber of Commerce, Geneva Financial Center and Economie Suisse asked Emakina.CH to create a campaign to start a true interactive debate on the future of the city. Read the rest of this entry »

Tweet

Jun 27 2012

Have you ever had to buy medicines, consult a doctor or go to a hospital when abroad?
And did you know how to use your Health Insurance Card properly?

Emakina created a handy app for the European Commission to help travelers when abroad.

This smartphone app ensures stress-free travel this summer. Just in time for the holidays, the EURO 2012 Football Championship and the London 2012 Olympics, the European Commission launched this tool for smartphones, explaining how to use the European Health Insurance Card. The app is now available on iOS, Android and Windows 7 mobile.

In 31 European countries, the Health Insurance Card gives people access to state-provided healthcare in case of illness or an accident during travel and temporary stays. Differences among healthcare systems may make it sometimes difficult to figure out how to use the Card in various countries and what the local rules are. With this handy application, you now can learn how to use the Card in in the 27 EU countries, Iceland, Lichtenstein, Norway and Switzerland.

Very useful information
The application includes general information about the card, emergency phone numbers, treatments that are covered and costs, how to claim reimbursement and who to contact in case you have lost your card.

It is available in 24 languages, with the option to switch from one language to another. This way, you can find an information screen in your language and then show it in the language of the person you are talking to while on holidays. A practical and useful tool.

Emakina and the European Commission also worked together on the media relations for the application.
Over 2000 journalists across Europe discovered the app, with articles appearing both in print and online media. And now the app belongs to the public: already over 24.000 downloads were registered after the first weeks it is available.

On behalf of Emakina and the European Commission let us say: Happy summer holidays and bon voyage!

Tweet

Jun 22 2012

Emakina’s Bavaria Babes smartphone app lets football fans become “international players” by collecting pictures of themselves with attractive women. Football never looked prettier.

Emakina created a new Bavaria app that encourages football fans to collect images of themselves posing next to scantily clad women, through a new free smartphone app on Android and Apple iOS. The Bavaria Babes App, a promotion for the European 2012 Football Championship, offers admirers of the beautiful game a contemporary version of collecting football cards – the chance to mock up pictures with a team of 11 beautiful women

The Dutch beer company’s promotion uses the latest technology and social media networks, and was created by European digital agency Emakina. People download a special app for their smartphones and are then challenged to “unlock the team of European Bavaria babes and take pictures with them to prove your international player status.

One woman – Laurine, who represents Spain, where they “eat, sleep and drink football” – is included with the download. There are three images of her which can be moved from left to right, enlarged or reduced, and combined with a picture which is then taken on the smartphone. This image is automatically stored on the “player’s” phone, and can be uploaded to social networks such as Facebook, Twitter and Flickr.

The other 10 women represent most of the nations playing in Euro 2012 and can be “unlocked” by scanning QR codes hidden on Bavaria beer and the Bavaria social media pages. There is an element of football devilry, since tackling one woman might require others to be “scored” first, like a row of defenders.

Tim Wolfs, Head of Interactive at Emakina, says : “Bavaria was looking for a way to get visibility in a fun way during the European Championship in Poland and Ukraine 2012. “As soccer fans, we were inspired by the stunt with the Bavaria babes during the World Championship in South Africa.

Secondly, we wanted to make use of technology that allows you to make funny pictures with Bavaria elements integrated. Last but not least, as little boys, we had a lot of fun by collecting the Panini stickers of the soccer players. Combining the babes with new technology, the little boy fun of collecting, and the beer brand Bavaria, we’ve scored a winner with the Bavaria Babes App: the gadget for the EC 2012. We have already had a lot of fun making this app, and we are looking forward to the reaction of the soccer fans.”

Daniel Janus, Global Internet Manager at Bavaria who came up with the initial idea of the app, says the lighthearted app is being launched in the Balkan countries, the UK and Australia: “We wanted to try new techniques to see if we could adapt them for a bigger event. This is a fun app – there’s no need to buy products. It is just to engage customers with Bavaria.

“We are known for our ‘babes’, but always in a way that isn’t offensive towards others. It’s a thin line, but we try not to cross it by being vulgar. We use Bavaria babes to promote parties in the Balkans, and they are friendly, well-spoken and classy.”

Laurine Meyers, 25, a full time model from Antwerp, and a Holland supporter, said that the experience of being “unlocked” by hundreds of Bavaria drinkers, could certainly add some spice to her internet profile if the pictures are posted. “I’m not sure what my father would think of the variety of young gentlemen I appear to be photographed with, but it’s a lot of fun and in the spirit of friendly football.”

Tweet

Jun 21 2012

Framework contract

Emakina has won the Belgian Railways (NMBS / SNCB)  framework contract for the production of audiovisual material of the company’s web TV channel. Content will vary according to the wide range of products, including: educational videos, informational films and promotional clips.

The Emakina team already started its first two productions, to be integrated on the site sncb.tv.

Diabolo and more

Ready for the holidays? Good news from NMBS-SNCB!
Diabolo is the new devilishly smart way to go to Brussels Airport (in Zaventem)  in a fast an comfortable way. With train departing from Antwerp and Mechelen, you now arrive at the airport in half the time!

This very first video, made by Emakina for its new client, illustrates the journey, before and after.
Passengers can now spoil themselves a little; staying in bed a little longer, not having to rush, and still arrive on time…

This is the first of a series of productions. So stay tuned for more!

Tweet

Jun 14 2012

Dans le cadre de la campagne « jeunes » de la Caisse d’Epargne, Emakina créé une campagne Facebook sur mesure en utilisant  l’opengraph. Vacances, colocation et roadtrip sont abordés de manière simple et ludique, via une application matchmaker à partager avec ses amis. 

Pour renforcer sa campagne jeunes et son positionnement de banque qui connaît bien les jeunes et leurs préoccupations, la Caisse d’Epargne met en place un dispositif sur Facebook, en adéquation avec la cible des « digital natives ».

« Petites vacances entre amis » marque le  début d’une série de 3 « match maker », via une application simple et ludique, qui utilise l’opengraph pour analyser le degré d’affinité entre amis sur Facebook. En partenariat avec Airbnb, plateforme communautaire de voyage entre particuliers, elle permet à un groupe d’amis de remporter un  séjour dans une villa de rêve.

Avec Emakina à ses côtés, la Caisse d’Epargne met en place un dispositif digital qui s’inscrit à 100% dans l’utilisation que les jeunes font des réseaux sociaux et qui exploite pleinement leur force de diffusion. Les thèmes de la colocation et du roadtrip donneront également lieu à d’autres applications dans les prochaines semaines.

Avec cette campagne digitale, la  première banque des jeunes (plus de 7 millions de clients 0-30 ans dont près de 2,5 millions de clients 18-25 ans)  s’approprie les codes de ses clients 18-25 et renforce sa définition de l’univers bancaire, déjà développée en print et en TV.

Tweet

May 30 2012

The  50 Lawyers campaign developed by Emakina for Test-Achats/Test Aankoop wins an important price, once again.
Emakina’s David Grünewald and Xavier Bouillon were welcomed in the Nest of the Best at the 8th Cuckoos, the competition for Best ‘Winning Direct Marketing Campaigns’, of the Belgian Direct Marketing Association.
As winners of the B2C Cuckoo, they received their trophy at a spectacular gala evening at the Brussels Autoworld.

Their smart message, combined with the creation of a coherent Eco-system and dynamic social media actions, were recognised by the Belgian Direct Marketing Association as an outstanding achievement.

This is the fourth major award for the Test-Achats campaign, having already collected IAC and Communicator awards and a Mixx.

The message that 50 lawyers are ready to go to war for your consumer rights was supported by social media activities and a viral clip. It generated a record number of citizens engaging with the organisation. Up to date, a record number of 31.863 consumer complaints were filed on the tailor-made campaign website. The once ‘hidden treasure’ of the legal service is now property of all consumers.

And the campaign catches on. It is now starting its second life with similar initiatives in Italy, Spain, Portugal and Brazil. Emakina manages the contacts with the local sister consumer associations and is adapting the messages to the different languages .

The army of lawyers now has a lot of work. Luckily they are well trained and in top shape…

Tweet

Dec 7 2011

The German manufacturer of microcars and a long-time customer of Emakina, smart, has launched a new campaign with the creative help of Emakina to promote their new monthly payments system. The selected media for this action are varied and include bus shelters, large billboards and radio commercials for the campaign launch to bear its fruit.

With the new smart monthly payments system, having a smart car for 99€/month becomes reality. Emakina thus imagined a creative campaign which revolves around the idea of budget. The smart car is shown in situations that involve common daily expenses. For example, the car is placed in-between the words ‘restaurant’ and ‘cinema’ to examplify that a smart is not really more expensive than those everyday items. The print campaign is accompanied with three radio commercials to ensure an excellent multiplatform promotion for the microcar.

Tweet

Nov 23 2011

To communicate with geeks is good, to smartly recruit them is better. Digital native agency Emakina started a tailor made viral HR campaign for Wyplay, to prove this point. Wyplay is a leader in software solutions for TV operators and the connected TV OS provider for SFR, Belgacom and Vodafone.

Wyplay’s corporate DNA is marked by the digital culture of its employees. So it was logical it wanted to adapt its recruiting process to attract the highly specialized profiles it needs. Emakina came aboard to imagine a viral campaign to truly touch its niche communities and invite them to join the force.

The Wyplay campaign will be promoted via forums, blogs and communities for geeks, gamers and developers. It shows the ideal candidate: a talented and resourceful geek who unwittingly holds the future in his hands and has “the force” with him.

Filled with references to science fiction and the geek universe, the site http://jointheforce.wyplay.com tests both the technical skills and the digital culture of the candidates. The clip says it all:

In addition, through smooth integration of the campaign on social networks, the interviews will be conducted live via video conferencing teams at Wyplay. The finalists will be invited to participate in a hackathon held in January with the Wyplay teams. Made famous by Facebook’s Mark Zuckerberg, a hackathon is a contest between candidates to develop the best program. In new technology circles, this type of competition is sometimes used to reveal the best elements in a group of candidates.

Dominique Feral, managing director in charge of marketing Wyplay:

” We are looking for people who are passionate about new technology. In this domain, the length of a CV not necessarily reflects the skills of a candidate. In 5 years time, Wyplay has become a market reference in the TV operator market, by signing prestigious accounts such as SFR, Belgacom and Vodafone. We invent the future. But to be able to do that, we need to be accompanied by the best minds. So we must find the right profiles wherever they are. That’s what attracted us in the approach of Emakina. “

Tweet

Nov 10 2011

Emakina has yet another exciting web project online for a client.

bpost asked Emakina’s web team to imagine and implement a registration platform to allow customers to register online to bpack 24/7. bpack 24/7 is a new service that allows customers to collect their postal packs in automatic parcel machines.

This new platform allows external partners to make use of the bpost customer’s data through web services. The web services of this platform are open to bpost Business Clients. It opens up new B2B opportunities for third partners like Ebay. They can from now on use this application for fast and efficient sending of pachages, based on one single memberID.

And the new site also includes SMS services to warn the customers. This service is managed by Mobileweb.

On a more technical note, the site was build and customized with Umbraco CMS. The registration platform contains extra synchronizing web services to communicate with ByBox, who is in charge of the parcel machines. This web application also provides xml-based information to IPEX for the registration card.

See the clip here :

Tweet