Aug 31 2010

Emakina has made the communication campaign for the next MIXX Awards 2010. It is a humorous campaign based on Internet scams.
The campaign consists of the visuals of 3 personalities of the Belgian web. Each character has special make-up and is disguised in order to bribe the jury, using Internet scam techniques that must help them to win the precious trophy. You may recognize some of their techniques, such as scam 419 (the so-called Nigerian scam), the Russian girl who wants to become your partner or the hoax of the little sick girl who needs your help.

An original concept to remind us that only the quality of the campaigns will succeed in seducing the jury.

Jul 30 2010

Design is Dead and Emakina/Motion have joined forces to create a movie for Nuance, the largest speech recognition company worldwide.

Nuance is launching a set of fantastic new applications, including an iPhone and iPad application (already live in US, UK, Germany & France), a speech recognition software for Mac (MacSpeech) and a new version for PC (Dragon NaturallySpeaking). Nuance also provides technology for navsystems like the ones from Ford, BMW, Mercedes and TomTom.

Nuance wanted Design is Dead and Emakina/Motion to bring all these technologies together in one movie. See the results bellow…

Jul 19 2010

Emakina has recently put online the new version of the I love radio advertising platform for media house IP Radio.

The site, which targets everybody who is passionate about radio, creative people and agency managers, is now equipped with a series of new functionalities:

-   It has new categories such as Backstage and Anthology

-   Best of the month brings each month the top favourites of the IP Radio team.

-   Vintage takes you on a trip down the memory lane of radio advertising.

-  Users can now share lists of their favourite commercials, articles and interviews. All via a simple copy/paste link.

Emakina has also given a new look to the design and has built a new interface in order to make the navigation experience even more accessible.

Today, I love radio advertising reviews over 67.000 radio commercials. It allows surfers to listen to and download the icons of radio advertising. All free of charge.

Jun 24 2010

This year, BiFi is launching its new packaging in Belgium and the Netherlands for its entire range of products. The crazy BiFi character will also be presented to the Dutch market for the very first time.

To mark the occasion, Emakina has developed a mini-site featuring all the varieties of BiFi. Although the original BiFi is well-known, the cooky world of BiFi has many other specialities as well! In BiFi City, visitors can discover every product thanks to an amusing character, evolving in an environment full of fun and adventure.

Jun 7 2010

Emakina.com is probably one of the first agency websites to be ready for the arrival of the iPad. The content of the site has been adapted with a mix of HTML5 and Flash. HTML5 is automatically chosen for the mobile device. You can now enjoy all our videos on your beloved tablet.

May 25 2010

Emakina has just given the website of AGC Glass Europe, European leader in flat glass (formerly Glaverbel), a total makeover. The website was redesigned from top to bottom in order to offer visitors a more pleasant experience. The site now has a powerful and more modern user interface.

The information is properly structured and offers a better overview of the wide range of AGC products. The ‘Environmental Report’ of the group was also updated.

Apr 29 2010

Nothing seems to stand in the way of the deluge of awards for Emakina Group this week. After being nominated for The WOOD and as an “Official Honouree” for “deFilharmonie for Kids” (made by Design is Dead) at the Webby Awards, the agency has just been given three Outstanding Awards at the Internet Advertising Competition (IAC):

- The first Outstanding Award went to Yunomi, the interactive and multi-brand platform of Unilever. This cross-media, interactive platform by and for women is consistent with Unilever’s vitality mission.

- The Nescafé website was the recipient of its third international award :

- Lastly, the website of the Brussels restaurant The WOOD was also given this award.

Organised every year in the USA by the Web Marketing Association, the IAC Awards gives an annual award to the best creative campaigns on the internet at world level.

Apr 21 2010

We have some excellent news: Design is Dead has won a Webby Award, the Oscar of the Internet. They won the prize ‘Official Honoree’ in the category Cultural Institutions for the site they made for ‘deFilharmonie for Kids’. This honorary prize awards the best sites and campaigns out of a selection of 10,000 entries from 60 countries.
The winning website is a realisation for deFilharmonie that promotes classical music to the youngest generation. In order to succeed, Design is Dead created an intuitive, interactive and very attractive online universe for young surfers. The website initiates kids in a fun way to the orchestra and its different parts.

Apr 14 2010

We just have been informed that the fabulous and natural WOOD’s website has been nominated in the Restaurant category at the Webby Awards, aka the “Oscars of the Internet”, aka the most prestigious distinction in the Internet world.

The public voting is now open and we need your help to win the People Voice’s Award. Go to the dedicated website, register and vote for WOOD under the “Restaurant” category.

Last but not least: spread the word on your Facebook pages, Twitter’s accounts, blogs, you name it… The votes are ending on April 29th.

Apr 8 2010

Het nieuwe jaarrapport is klaar en wij zijn er bijzonder tevreden over, zowel over de binnen- als de buitenzijde. Bent u journalist, werkzoekende, klant of aandeelhouder, dan is deze brochure een uitstekende bron van informatie over de Emakina Group. U vindt er een overzicht van de meest markante gebeurtenissen uit 2009, onze recente activiteiten op het Europese toneel, onze laatste campagnes en onze aparte visie op de sector… Kortom, alles wat u altijd over ons wilde weten, maar nooit durfde vragen. Download het jaarrapport in het Nederlands, Frans of Engels.

Apr 8 2010

La nouvelle édition du Rapport Annuel vient de paraitre et nous en sommes particulièrement satisfaits. Que vous soyez demandeur d’emploi, journaliste, actionnaire ou client, cette brochure est une excellente source d’informations sur Emakina Group : les faits marquants de 2009, nos récentes activités Européennes, nos dernières campagnes ou notre approche du métier… bref, tout ce que vous avez toujours voulu savoir sur nous sans jamais avoir osé le demander. Téléchargez-le en Français, Néerlandais ou Anglais.

Apr 8 2010

We’re quite satisfied with the latest edition of our Annual Report. Whether you’re a job seeker, a journalist, a shareholder or a proud client, this brochure provides a very good overview of Emakina Group: highlights of the year 2009, our recent campaigns, our European activities and our business approach… In short, everything you always wanted to know about us but were afraid to ask. Download it in English, French or Dutch.

Mar 17 2010

New client Delek asked Design is Dead to perform a quite radical makeover on both Texaco.be and Texaco.nl. They scrubbed up, put on their surgical masks and started cutting and shaping. Creative surgeries resulted in a dynamic website which looks attractive and contemporary, and is extremely easy to move around in. On top of that, the user is instantly stimulated to take actions (find a station, visit a shop,…) thanks to strategically placed and aesthetically designed content. Check out the refuelled and futureproofed Belgian and Dutch Texaco websites!

Mar 15 2010

KBC unfold its new tool to calculate your mortgage loan. The project was fully executed by The Reference, resulting in a very user-friendly tool.
The result is a fresh looking application and it’s like child’s play to determine the sum you want to borrow and would like to pay back each month. After some basic input, you can start playing with two sliders to recalculate the payback period, the monthly repayment and the sum to borrow. It is a crystal clear and easy start to embark for a KBC Home Loan Invest.
It is quite obvious that KBC and The Reference have made an extra effort to create an application that is fully focused on the ease-of-use. The interaction of the tool has highly benefited from using jQuery technology combined with a well thought and ergonomic design and wire framing.

Mar 10 2010

Emakina has just launched Kaiku, the new Benecol website for the Spanish market.

In a nutshell, www.kaikubenecol.com is a must for people who want to fight bad cholesterol. It provides general information, personalized advices, tips, suggestion of recipes, activities, etc…

In the future Emakina will launch the Belgian, Swiss, German and Finnish websites all with their very own Daily Steps Programs.

Mar 5 2010

During the last Interactive Media Awards, which took place recently in the United States, Emakina won two awards, one for « I Love Radio Advertising » and one for « Nescafé ».

- The web site « I Love Radio Advertising » received the « Outstanding Achievement Award » in the category Radio. It lauded the attention paid to user-friendliness as well as the development of an online data base containing some 60.000 radio ads, spanning 25 years of radio history. « I Love Radio Advertising » allows visitors to (re-)listen to the most legendary radio ads, create a playlist with their favorite ads, download them, and more! Its powerful search engine also makes it possible to find ads in the data base using various intelligent search criteria such as brand, sector, genre, era, language, and agency.

- The Nescafé web site also received an « Outstanding Achievement Award », in the category Food/ Beverage. This site is a cross-media platform built around the Nescafé brand. Through its «Design your cup» module the web site helps to create higher brand awareness by renewing the product experience beyond the web. The cup itself is at the heart of the Nescafé brand activations.

Mar 3 2010

Since September, Emakina has been delivering a production release with new features of MySite for Truvo every two weeks.

The 10th version of MySite went live quite recently and offers great added value: e-couponing module, sub-domains, clone module, heading specific business card, ‘duplicate content’ deletion, and many other new features.

The MySite environment makes it possible for advertisers to manage the branding of their business using a variety of modules and thus creating a personalized website that’s easily adjustable via a very intuitive user interface.

Mar 1 2010

ING Belgium asked Emakina to develop the new website for its mortgage loans.

The final mini-site suggests several credit formulas to candidate buyers and pays extra attention to ING’s green loans. In addition, everyone interested in a new real estate project can find numerous useful tips and advice on this website.

Emakina was responsible for the new website’s structure, design and integration.

The graphic make-over gives a taste of mother website ING.be’s future developments.

Feb 17 2010

Shoe retail chain Luxus will open the doors of two new shops on 26 February and 5 March. They have chosen Emakina/Media for the campaign on the opening. The result: a multi-support attack plan.

The launch will be communicated through a campaign on two grand VIP evenings that will be the central theme in all different media.
- A radio campaign on Contact and Nostalgie. The theme: Cinderella is no longer looking for her Prince Charming but for her shoe. The commercial invites listeners to subscribe to the VIP evening via a text message.
- An advertorial in Le Soir and La Voix du Nord that allows reader to discover the Luxus brand.
- Banners in the local press that invite readers to subscribe to the evening.
All communication leads to the mini-site www.luxus.be where surfers enter the universe of the VIP event, where they can subscribe and find more information on the opening of the two shops.

Feb 5 2010

The car show may well be behind us, but the very attractive and wanted car show conditions still are the talk of the town.
Emakina made 3 mini websites for 3 car manufacturers that all put the interesting conditions in the driver’s seat.

The Audi Belgium Salon 2010 Website :

The SKODA Salon website :

The SEAT Salon 2010 website :