Jun 17 2013
Together for New Growth
The European Commission’s Directorate for the Internal Market and Services asked Emakina to create a documentary film to celebrate the 20th aniversary of the Single European Market. Emakina produced the ‘Together for New Growth’ film, that highlights the importance of this turning point in European history.
20 years ago, the European Single Market was born. Borders disappeared; bonds between countries were strengthened. The film tells this story and shares the pride of citizens and politicians in its success. Emakina managed all steps of the production, including the concept, scenario, interviews, editing, music, post production and different language version.
The message is important: European identity is not an empty concept. And it strenghtens more then it weakens. Today, in a world which is more complex and uncertain, the need for unity has become even stronger. More than ever the Single Market remains Europe’s greatest asset in facing the crisis. ’Consumers’, ’Entrepreneurs’, ‘Purchase without Borders’, ‘Co-Modality, ‘Creation and Innovation’ are at its heart.
Besides the testimonies of some citizens and of Commission Barnier, Emakina gathered on-camera comments from a range of European leaders. These include Martin Schultz, President of the European Parliament, Jonathan Faull, Director General for Internal Market and Services in the European Commission, Elena Santiago Cid, Director General of the European Committee for standardization (Cen/Cenelec), Monique Goyens, Director General of the European Consumers’ Organisation (BEUC) and last but not least former European Commissioner Mario Monti.
The documentary stresses that innovations have been given a new momentum, with the new Unitary European Patent. From now on a single Patent covers 25 Member States. And in 2014 its price will go down from 36,000 Euro to less then 5,000 Euro. Easier, cheaper and more effective.
The question remains if Europe will succeed in speaking a single voice to make itself heard in the chorus of the continental states. Commissioner Barnier answers, that to remain in our position as a major global decision maker, we need to be European.