May 30 2012
The 50 Lawyers campaign developed by Emakina for Test-Achats/Test Aankoop wins an important price, once again.
Emakina’s David Grünewald and Xavier Bouillon were welcomed in the Nest of the Best at the 8th Cuckoos, the competition for Best ‘Winning Direct Marketing Campaigns’, of the Belgian Direct Marketing Association.
As winners of the B2C Cuckoo, they received their trophy at a spectacular gala evening at the Brussels Autoworld.
Their smart message, combined with the creation of a coherent Eco-system and dynamic social media actions, were recognised by the Belgian Direct Marketing Association as an outstanding achievement.
This is the fourth major award for the Test-Achats campaign, having already collected IAC and Communicator awards and a Mixx.
The message that 50 lawyers are ready to go to war for your consumer rights was supported by social media activities and a viral clip. It generated a record number of citizens engaging with the organisation. Up to date, a record number of 31.863 consumer complaints were filed on the tailor-made campaign website. The once ‘hidden treasure’ of the legal service is now property of all consumers.
And the campaign catches on. It is now starting its second life with similar initiatives in Italy, Spain, Portugal and Brazil. Emakina manages the contacts with the local sister consumer associations and is adapting the messages to the different languages .
The army of lawyers now has a lot of work. Luckily they are well trained and in top shape…