Dec 4 2012

Any Belgian knows the 1207 and 1307 iconic numbers for Belgacom’s information hotline. The numbers also represent a rich online data service, 1207.be and 1307.be, offering a wealth of contact data, free and easily accessible within just a few clicks.This efficient search tool digs up in no time the catering service number you lost, or the shop address you urgently need.

Emakina developed an original online activation campaign to celebrate the information service: ‘Apartment 1207′. By using the search engine, you help the resident of apartment 1207 to find a caterer, to save his dinner date after he burns the turkey. Or when he accidentally shuts down his electricity system, you can find him the electrician to get the lights back on. The online game is a real competition that runs until December 10th. You can play several times each day, to win one of the many great prices. Your search can land you a tablet, a Wii, film tickets, gift certificates, etc.

Read the rest of this entry »

Tweet

Jan 11 2012

The Mii, SEAT’s eagerly expected newest model makes an original preview appearance at the Brussels Motor Show. Visitors can discover it in augmented reality. SEAT has been a client of Emakina for over a decade. It once more called on the agency team to invent and execute this exciting new campaign.

The Spanish car maker SEAT has increased its investments in digital communications over the last years. During the 2012 Brussels Motor Show, it offers visitors the chance to explore the brand new Mii through a new digital experience, before its official launch later this year.

Teasers and posters in the passage ways of the fair generate additional traffic to the SEAT stand. A team of hostesses with iPads welcomes the public and invites them to make the virtual Mii discovery tour. SEAT fans are  also photographed next to the hot new car, to find their snapshot on the Club SEAT website. They can request additional information and register to be informed first of the car’s release date in our market.

In the following days the application will also be available on the AppStore, for iPhone 4 and 4S and iPad 2. This entire launch campaign, including the activation campaign and mobile applications, was developed by Emakina.

Tweet

Dec 30 2011

Nous l’avons gardé secret pendant un moment mais aujourd’hui on peut vous le dire: Bonduelle a choisi Emakina pour développer toute sa stratégie digitale de marque! Après un pitch qui impliquait plusieurs agences, Emakina a finalement été préféré à ses concurrents pour sa solide stratégie et son expérience avérée dans les produits de grande consommation.

Emakina va mettre en oeuvre la présence online de Bonduelle pour les Pays-Bas et la Belgique pour cette marque internationale. Emakina développera une toute nouvelle plateforme de marque avec différentes campagnes d’activation en ligne et s’intéressera plus particulièrement à améliorer la présence de Bonduelle sur les réseaux sociaux. Nos équipes de concepteurs rédacteurs ont déjà écrit des dizaines de recettes au style frais et léger  qui s’inscrivent dans le nouveau positionnement de Bonduelle et de son site internet. Déjà en ligne, le site a donc été entièrement remanié (pour la Belgique et des Pays-Bas) et de nouvelles fonctionnalités seront déployées prochainement.

Tweet

Dec 19 2011

We have kept it quiet for a while, but now it can be unveiled: Bonduelle has chosen Emakina for developing their complete online brand strategy! After a pitch which involved several contestants, Emakina was ultimately preferred over its competitors for its strong strategy and extensive experience in fast-moving consumer goods.

Emakina will implement Bonduelle’s online presence for both the Netherlands and Belgium in the same way as for the international brand. Emakina will develop an entirely new brand platform, different online activation campaigns and will especially focus on improving the company’s social presence. Our copywriters’ unit has already written dozens of recipes with a fresh tone-of-voice, and the other texts on the website are now in line with Bonduelle’s new guidelines. The completely revamped website (for Belgium and for Netherlands) is online and new functionalities will be rolled out in steps.

Tweet