A panel of experts, specialised in developing the “perfect apps”, presented at the Mobile Forum to an audience of marketers and product managers. As eloquently put by the organisers, “mobile applications have become the holy grail of one-on-one marketing”. The event’s aim was thus to put together those behind the best practices in mobile applications. Among the presenters was Emakina’s Head of Digital Applications, Michaël Totta who spoke of ways to turn an iPad into a “lead generation machine”. His comments and insights were greatly appreciated by the audience, who was eager to learn about the great potential of this exciting new medium.
Over half a million apps to choose from…which ones would be smart to upload to your smartphone or tablet?
In their latest issue, Knack and Le Vif magazines present the Top Applications for smartphones and tablets in the Belgian market. Belgium being the complex market it is, the list of course is different in the Dutch and the French version…
Out of the jury of five members two experts came out of Emakina Group companies. Emakina’s Chief Visionary Officer Brice Le Blévennec felt right at home in helping to create this special. Mobile Competence Center Manager Thomas De Vos from the Reference in Ghent also let his light shine on the mobile apps.
So with their colleagues they went to work and made a list of criteria, a selection of categories and then each added their favorites.
Our mobile experts shared their knowledge in this large constantly evolving field of different kinds of Operating Systems : iOS (iPad, iPhone), Android, Symbian (Nokia), Windows or RIM (Blackberry).
Thomas De Vos of the Internet company The Reference says an app must be to the point, relevant and fun. Also, it should avoid superfluous functions.”Keep it simple; when you start it up you have to be able to do right away what it was made for. App makers tend to pile on functions with updates, but these should stick to the essence of the application.”
The list combines international favorites such as Flipboard, Foursquare, Dropbox and Plants vs Zombies with local gold, like TV Overal, Radio.be, Resto.be, KBC banking, Taxis Verts and Electrabel.
Wether you are ‘the connected senior executive’, ‘the organized teacher’ or ‘the active retired person’, wether you’re living a business Lifestyle, interested in entertainment or food, the two specials guide you to the must have apps.
Emakina invites you to step inside the Geek Ranch and discover a new universe, with new rules.
The first edition zooms in on mobile applications. Mobile is here to stay and is taking over communications. This invasion is created by the consumers, not the corporate world. So they have to adapt and go with the mobile flow…
Check out what Emakina is cooking up in the Geek Ranch and how Colruyt, Stepstone, KBC Assistance, ING and Belgacom joined the mobile train.
From filling a mobile digital shopping cart to finding a job, from getting your car fixed to playing a game or watching streaming TV… Companies and organisations have to establish themselves in the mobile world, step by step entering into the new reality. Emakina is helping them to not only step aboard the train, but it creates fresh tracks, leading them to exciting new frontiers. Welcome to the Geek Ranch!
