Crowdsourcing for companies
Apr 6 2010
If you closely follow new technologies, you are bound to have heard of the term Crowdsourcing. This concept, which was invented by two journalists of the magazine Wired, is a new approach through which a company outsources a number of tasks to surfers in order to find the solution to a problem at a lower cost. A typical example: the media commonly use the Internet to find testimonials, photo or video material etc. A more marketing-minded example: some brands have already asked the contribution of surfers when they are developing a new product or a new advertising campaign with a well-defined briefing etc. Another speaking trend are the prediction markets: these can be described as betting exchanges that want to predict the success of a product thanks to the major participation of several thousands of players.
