Dec 9 2008
Our partner Siruna is part of the programme at the 5th M-Forum organised by the AWT (Agence Wallonne des Telecoms) on 17th December. This presentation will be followed by a case study on how Siruna and Emakina/Mobile developed together a cross-platforms mobile search engine for Truvo. Info and registration on AWT website.
Dec 5 2008
Hot thursday for Emakina agencies. While our colleagues of The Reference were receiving pride and glory at the CMS Awards, four valiant Emakinians climbed to highest step of the podium at the ViaMichelin Karting Cup. Congrats to our natural born drivers Antoine, Alain, Florent and Stefan.
Nov 7 2008
Mobile Internet is now a reality. With the rise of 3G networks and new multimedia devices like the iPhone, web is invading your cell phone and offers an unlimited range of opportunities to interact with your customers anywhere, anytime. But what are the concrete possibilities brought by mobile to promote your brand, your products or your services? How can you integrate a mobile channel into your media strategy efficiently? Just attend this event on 28th November and discover why mobile is next big thing in interactive marketing.
During this 12th Emakina Academy, you will learn:
- How cell phones are turning into always-on social networks
- How Telenet and VRT successfully deployed their services on mobile
- How Truvo turned its famous directories into mobile search engines
- How French newspaper Libération reaches a new audience thanks to mobile
- How to convert your website into a mobile platform compatible with any handheld device
Want to attend this event? Two sessions, two dates:
- 28/11 in Brussels from 9.30 to 14.00
- 11/12 in Ghent from from 14.00 to 16.40
Full agenda and registration in the Event section of our website.
Oct 22 2008
Tommorow, it’s Digital Marketing First, probably the biggest event in the Belgian interactive sector. This year, Emakina and The Reference join forces to hire a couple of charming masseuses who will be waiting for you at our booth. A very good occasion to get to know our team while relaxing in expert hands… For serious people, our colleague Thomas will talk about mobile websites at 11.45 in the programme. See you there.
UPDATE: our colleague Adrien put some pictures on his Flickr account.
Oct 20 2008
Blogs, wikis, podcasting, social networks… Social media are completely changing the way marketeers and PR practitioners used to work in the past. In the new digital era, mainstream media are no longer the only gatekeepers to audience: consumers have more power than ever to access information, produce content and share opinions with their peers. In this new landscape, what are the new opportunities to defend the reputation of your brand and improve the outcome of your marketing efforts? Let us be your guide at this 11th Emakina Academy.
Oct 9 2008
MoMo is back. After the successful relaunch last month, the next edition is scheduled on 17th November 2008 at the IBBT iLab in Brussels. Info and registration here, pictures (courtesy of Tanguy De Lestrée) from the previous MoMo there.
Oct 6 2008
Last week end Emakina attended the European Information Architecture Summit 2008 in Amsterdam. This event is the biggest one at European level in this discipline. More than 300 experts mostly from Europe but also from USA were present.
Emakina was massively present at this event. 12 Emakinians from Design is Dead, Groupe Reflect, The Reference and Emakina Brussels had the opportunity to discover the latest trends and most interesting evolutions in the information architecture field.
Our network also present in front stage with my keynote about “building social web experience”
This presentations shows some of our key learnings about how we can build community website and social networks.
Information architecture is really much more making sitemap. It groups many discipline like usability, user centred design, service design, user experience… with connexions to any type of digital and even non digital channel.
The IA community is very dynamic and is addressing more and more multi channel experience issues. More and more, all studies try to focus on designing valuable experiences for your customer using all the possible digital devices.
The whole IA community is really moving in interesting directions and we felt confident as Emakina is embracing this approach since years.
you can read few complete review of the even on :
See you at the Euro IA summit 2009 which will take place in September next year in Copenhagen.
If you can’t wait until then, Emakina is organizing an evening conference in Brussels on 13th November as part of the World Usability Day. You’ll be able to see some keynotes presented during Euro IA 2008. You can register and get more info on UsabilityDay.be
Oct 2 2008
Technofutur TIC organizes the third edition of its “Forum e-Tourisme” on 7th October next week. We’ll be there to present the new version of the Thomas Cook website, developed by our colleagues of The Reference.
Info and registration here.
Aug 25 2008
Blogs, wikis, social networks, social shopping… Today’s consumers have power than ever to access information, produce content and express their views on absolutely everything… including your own products and services.
During the Emerce eDay on 18th September, David Rademaker, Senior Strategy Consultant at Emakina, and Semih Turan, Creative Director at SunTzu, will explore how this new galaxy called “social media” is reshaping the old brand-consumer relation at light speed. This joint workshop is scheduled between 15.30h and 16.15h (more info at www.emerceeday.nl).
