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Reinventing yourself – How Brice became a geek

Ever wanted to take a peek into the mind of a CEO of an international digital and communication agency? This is your chance… Emakina Group’s CEO Brice Le Blévennec sometimes refers to himself as ‘an Uber Geek’, and considers it an honorary title. But how did he become a geek? How did the fire kindle […]

Burn your bridges: focus on Kodakisation, not Uberisation

Uberisation is the result of a lack of reflection on markets, business models and experiences made possible by digital. It is a lack of innovation, related to products, business models, technology and services. Kodakisation is fear of burning your bridges. It is the fear of transformation, pushing you to stay in the logic of taking small steps. Once you have concluded your reflection on positioning, experience and business models, it still takes courage to burn your bridges to start afresh. To leave behind what you are, to be able to become what you can be. And this is by far the most difficult phase.

The hidden art of wireframing

Do you like your house? Is it comfortable? Does it look nice? Do you think it will collapse? Wait… what? Why would you worry about your house collapsing? If an architect built it, you shouldn’t. He (hopefully) calculated the weight of the roof, the width of the windows and the way your doors should swing […]

Is real-time marketing ready for prime time?

Opportunities and Challenges Are In Abundance Over the last several years, the concept of real-time marketing has taken on new meaning and urgency within marketing circles worldwide.  The concept itself may not be necessarily new, but the discussion surrounding real-time marketing has recently come back into vogue as the result of a single tweet on […]

Geek, (not) a four letter word!

In contrast to the still negative term ‘nerd’, referring to the more isolated compulsive and obsessive person, with a focus on a few specific topics, geeks live in the vast open space of free imagination, hungry consumption of stories and gameplay, TV series and fun technology.

Emakina celebrates 15th birthday

Where were you on this day 15 years ago? Let us refresh your memory… Harry Potter, Lord of The Rings and Shreck were competing at the box office, Lance Armstrong won The Tour De France and Jennifer Capriati made here come back on the tennis courts. The Mini Cooper S was the coolest new set […]

Can drunk user testing save your website?

Time is a valuable resource nowadays: we want everything and we want it now yesterday! This, of course, is also true on the Internet. You could create the most exquisite design and write the most exciting copy imaginable for your website in vain: if your visitors do not find immediately the information they are looking […]

Emakina launches the ‘Digital Transformation Manifesto’

Today, Emakina published its ‘Digital Transformation Manifesto’. The document describes the basics of a changing world. It guides businesses that want to undergo a successful digital transformation. The Manifesto is also an urgent appeal to business leaders to give the topic the place it deserves. The Digital Transformation Manifesto helps entrepreneurs to better frame the debate […]

The French and their brands: a changing relationship

Emakina.FR and the Odoxa Institute executed an in-depth survey of people in France aged 18 and older. The results indicate the relationship of the French and their brands is changing. More than 80% of the French rely on their own experience or those of people around them to decide on their purchase. The first result […]

The internet of things and the place of Brands: Interview with Matthieu Pascal of FrenchFuel.fr

If you follow the news of our agency on social networks, you may have seen our “Look at the future” video. More than just a movement, innovation is a great pool of opportunities for brands to offer their consumers new and memorable experiences. To better understand how connected bracelets, drones, smart cities, 3D printers and Google Glass can […]

Is user experience design the real mission of digital agencies?

By Brice Le Blévennec, translated from an article in Inside magazine. Emakina is proud official sponsor of the 2016 LIFT conference in Geneva. A logical match, with organizations trying to implement a holistic digital strategy and catching the train to online fame. But beyond the buzz, what will this customer centric approach change for business […]

Emakina Launches The ‘Digital Transformation Manifesto’

Emakina published its ‘Digital Transformation Manifesto’. The document describes the basics of a changing world. It guides businesses that want to undergo a successful digital transformation. The Manifesto is also an urgent appeal to business leaders to give the topic the place it deserves. The Digital Transformation Manifesto helps entrepreneurs to better frame the debate around […]

Anger is a gift!

Tears have dried but the blood of Charlie Hebdo’s cartoonists and staff who were assassinated yesterday still pumps through our veins, stronger than ever! Of course, the emotions impaired many minds and scumbags everywhere are already trying to get a hold of fear in order to favour their own agendas. We just want to scream […]

A disappointing Cannes 2014

Translation of the opinion piece, by David Grunewald, Head of Holistic Strategy Emakina, published in PUB News – Communication – 23/06/2014 The Cannes Lions Festival is an annual pilgrimage to the Mecca of our profession. It is an opportunity to reward the best campaigns in the world, but also to think about the future of our […]

We are not living a crisis but a digital transformation full of opportunities

Brice le Blévennec, CEO of Emakina says our economy is not in a crisis… it is in the middle of a digital mutation phase. What are the challenges of this transition period? How can this be a source of opportunity for companies and agencies?   Shaking the foundations of our economy Just as the invention […]

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